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Email marketing is unarguably the most cost-effective way to promote any kind of e-commerce website with a great ROI. Thus, many online entrepreneurs, bloggers, and affiliates have utilized this soft sell, yet highly effective style of web promotion and advertising by setting their Amazon/eBay affiliate links in their emails.
A great email marketing strategy will add more context, meaning, and purpose to an email as well as encourage more clicks. However, to make money via email to a large audience, you could look beyond organic and manual outreach.
If you are new, you can start with the free list building tools like a lead magnet, and it gets you a small audience who will convert to subscribers. Then, you can try out some free paid options like MailChimp, which can be used by the blogger free of charge. However, the facilities that MailChimp offers are not much advanced than the free tools. If you’re already generating good ROI with your emails, you can try a paid service provider like Amazon SES or Sendinblue.
Here are the top email marketing services to help you build mailing lists, send messages to the customers on time, and get more sales.
Moosend is causing a storm in the email marketing industry by being the first email marketing product to include unique features that are difficult for other companies to implement. The customer list is the heart and soul of this email marketing service, and they work hard to prioritize features that will make it easier for users to design better campaigns and manage subscribers better. Boating generous free plan with 1,000 subscribers and unlimited sends per month, it didn’t take me long to add this product to this list. Further, you can rest assured you’re in good hands with any support questions, as this team is second to none. The platform is also enriched with many unique features like drip campaigns and workflows not seen in other products. If you’re looking for an entry product in the email marketing industry, you can’t go wrong with Moosend.
AWber has been in business since 2001. It is used by many top bloggers and e-commerce sites, both for transactional and marketing emails.
Aweber offers 500 free subscribers per month, 100 emails per day, and up to 25MB of storage, and you get to send an unlimited number of emails to your subscribers. Also, Aweber has a 50% to 70% open rate. Aweber pricing begins at $1/month for up to 500 subscribers. If your list grows, the price goes up. Take note that all their plans are billed annually. So if you have a list that’s about 1,000 subscribers, you should be paying about $9.00 a month, if you stay on the one-year plan. Aweber also gives you the option of subscribing monthly, and they’ll charge you $19.00 a month.
GetResponse is a well-known email marketing service that began in 2002 and offers many useful features. It has a free plan that allows you to send up to 12,000 emails per month. The GetResponse monthly fee is about $19/month for up to 2,000 subscribers. And if your list goes higher, you will be charged $29/month.
ConvertKit is one of the most popular email marketing services among bloggers and affiliate marketers and it’s easy to see why. ConvertKit offers a beautiful and intuitive interface, it’s great for automations, simple shopping cart integration, and it’s very affordable. The basic plan is $29/month and the advanced plan is $49/month. Both plans allow you to connect your store and send up to 1,000 subscribers.
However, the advanced plan also lets you send 10,000 emails each month. With the advanced plan, you can create customer groups and tailor your content and follow-up schedule to each group.
MailChimp is not a surprise for this post because many people have heard about it. MailChimp is the choice of a large number of marketers, bloggers, and e-commerce owners. It’s free signup and you can create a free plan in MailChimp. It has a low-cost monthly plan that you can choose if you are already earning money with your business. With a free MailChimp account, you can send up to 12,000 emails per month and the biggest list you can use is 2,000 subscribers.
MailChimp offers a plethora of features including landing pages, A/B testing, and being able to edit from your mobile device which is great if you’re on the move. The starting price is $10/month and the most expensive plan costs $399/month. And it has a link analysis tool called List Analytics that allows you to see your subscriber list and analyze the people on the list. Not only that, MailChimp also has many integrations with popular tools and has an easy way to import your contacts.
Mailerlite is a complete email marketing tool used by companies that want to get the most out of email marketing. It has a lot of features and is used by companies that receive a large number of emails. Mailerlite is not recommended for beginners that are just starting out with email marketing. It’s not the easiest to use and you’ll probably have to outsource your email marketing effort. On the other hand, it will give you great controls over everything and you’ll know exactly what’s going on.
Mailerlite is used by a lot of B2B companies in various industries. It’s also used by companies like Standard Bank, BMW, and Nestle to name a few. Mailerlite has a free plan with up to 10,000 emails per month, which is not bad if you have a small list. The Mailerlite standard plan is $49/month and this will let you send 1,000,000 emails. If you’re going to go on a bigger list, there are plans that you can choose from. Mailerlite also increases the quality of your email campaigns by monitoring email deliverability.
If you’re just starting with your blog or your email list is still very small there’s no need to pay for a service like Aweber or MailChimp. Use a free tool like Mailerlite and start testing. Once you start growing, you can move to a paid plan.
Do you know of any other email marketing services that you can recommend that are not on this list? Please share your recommendations in the comment section below.
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