A Marketer’s Guide To The 5 Greatest Sales Funnel Builders (2021)

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A Marketers Guide To The 5 Greatest Sales Funnel Builders

Online marketing is what makes or breaks most businesses today, especially in the online industry. However, driving lots of traffic into your website means little if your sales and conversion rates aren’t following suit.

Sales funnels could be the answer to this problem. You can take your visitors through a warm-up process to make them convert into real customers. However, there are several builders, and each fits certain purposes.

Our objective in this article is to gather all of the best builders available right now and save you the time you’d spend researching every option and feature. Our picks here make up the 5 most popular sales funnel programs, and regardless of what you want to do, all these are safe picks.

Nevertheless, you definitely want to pick the one that best suits your objectives. If you do, then you’ll make back that investment twice as fast as with anything else.With that out of the way, let’s learn.

Insight into our picks

As a marketer myself, I’ve used my fair share of tools: sales funnels, analytics, product research, etc. Most of the options in this list are somewhat recent, and I definitely didn’t have them back when I started.

Since they appeared, online marketing has become more accessible to people who would’ve never ventured into it. Even the tools themselves have improved, offering new features as time goes by.

Sales funnels have become so important that many people would argue that they’re indispensable for business.

Funny enough, sales funnels have always been around in one way or another. The process of taking potential customers through a series of stages to make them prone to purchase has always been a part of business. However, the term itself is relatively new, and it started appearing with the growth of digital marketing.

The reason why we’ve gathered five programs instead of narrow down the “greatest of all time” is that each builder fits a certain purpose. We have funnels for newcomers, for experts, for online stores, for online education, etc.

ClickFunnels: the best option for beginners

If you’re just starting out with being on the seller’s side of business, then ClickFunnels is a great first step. It’s a great and intuitive tool that anyone can use to learn the ropes of using sales funnels.

It doesn’t matter if you work with your own business or for someone else, ClickFunnels lets you implement a new approach without too much difficulty. It’s a cloud builder created way back in 2014. It’s focused mainly around building sales funnels.

Even then, it has a plethora of different features to complement its main functionality. You can use split testing, SEO, funnel templates, analytics, and lots more. Even if it sounds particularly complex at first, you have access to a support team available 24/7 as well as educational resources to make it easier.


The main advantage of using ClickFunnels is that it makes the entire process a lot easier for anyone – regardless of any previous experience. You might not know where to start or what you have to do, but ClickFunnels’ interface makes it so that you only need a few minutes to figure out any type of funnel you want to make.

It features an editor that lets you simply drag the elements around and drop them whenever you think they look better. You can design the different funnel sections all by yourself, which saves money on hiring designers.

Of course, the platform somewhat sacrifices versatility in favor of intuitiveness, but this isn’t really an issue when you’re a beginner since you wouldn’t need many features right away.

Another great thing about ClickFunnels is the affiliate program. You can make 40% recurring for every referral; there are many prizes as well for reaching certain milestones. If you refer people to the affiliate program itself, you then make 5% off their referrals.

Back to the program itself, you can customize all templates to fit any objective of your business. You can sell products, build email lists, and test different versions of the same page. It’s more than enough for beginning marketers, and you have many widgets you can use for headlines, images, buttons, surveys, progress bars, countdown timers, etc.


The most common complaint from ClickFunnels is its price. The cheapest plan is $97, so it’s a considerable investment, yet it’s a worthwhile one. You get a powerful tool with all the features you’ll need for a while.

The pricing structure is also quite simple: there are only two plans.

The cheaper $97 plan gives you access to ClickFunnels’ full features. You’re not really limited in terms of what you can do but how much. The offside is that you’re capped at 20 funnels, 100 total pages, and 20,000 maximum visitors. Once you need more than that, you’ll have to upgrade.

The second plan is the Etison Suite, and it’s $297 for unlimited access to ClickFunnels. It’s basically a zero-restraint plan for you to use the same features without worrying about capsizing your scaling possibilities.

However, there’s a 3rd subscription plan that’s somewhat obscure: Share Funnel. You can get a much cheaper version of ClickFunnels, but it’s also a very limited one. It’s only $19, but you’re restricted to 3 funnels and up to 10 pages. It’s more of a chance for smaller entrepreneurs to test what the platform has to offer.

Final note: all the prices are monthly subscriptions.

Summarizing the pros and cons

ClickFunnels is great for affiliate marketing: both because of the affiliate program and the tools it offers. It’s easy to integrate with different platforms, and it’s just as easy to use for yourself. It’s great for smaller businesses, freelancers, and people looking to learn how to use sales funnels in general.

However, it’s one of the most expensive suggestion on the list, especially since the cheaper plans limit your scaling capability. It’s not as flexible for editing landing pages.

Kartra: the best option for experts

Now, this one is almost the opposite of ClickFunnels. Yes, both work for the same purpose and offer somewhat similar features. However, whereas ClickFunnels sacrifices flexibility to help beginners, Kartra offers full control over the process at the expense of a higher learning curve.

That means you have a platform that’s a lot more versatile than ClickFunnels if you can handle the complex features it offers. If you’re approach if to have as much control as possible over your marketing efforts, Kartra is your solution.

Kartra itself is an all-in-one platform. You’re basically paying to have all the functionality you’ll ever need for as long as you’re subscribed to the platform. It’s somewhat of a new company, but that hasn’t stopped it from being praised by professionals – mainly because the development team is made up by professionals as well.

It’s basically a platform from experts for experts.

You get email marketing, webinars, video design, web hosting, checkouts, split-testing, and the powerful funnel builder to merge everything together smoothly. A neat aspect of Kartra is how you get more than just access to a plethora of features; you also get done-for-you funnel templates from ClickFunnels’ developer himself: Frank Kern.

You basically get access to the advantages of funnels from a reputable tool like ClickFunnels for the price you already pay for Kartra; these are also combined with added features from platforms like Podia (more on this one later). With all these possibilities, you can see why Kartra is the favored tool for professionals.


Getting started with Kartra isn’t the easiest process, especially when you’re running a business simultaneously; luckily, they offer solid onboarding to make the process less overwhelming. As soon as you subscribe, you get a welcome video detailing all the steps necessary to set up the tool. It hits the sweet spot of being comprehensive without overwhelming newcomers with information.

If you aren’t a fan of onboarding processes, you can make do with the checklist on your sidebar. It takes you through the initial tasks to get everything working properly. It’s more of a tips section, so it’s a great introduction for people who don’t fancy being held by their hands through the process.

Now into the page builder, Kartra’s offer is great thanks to the templates; it follows the same principle as the tips and welcome video: help you without doing everything for you. If you’re lacking ideas for your funnels, you can pick from a list of home pages, squeeze and sales pages, and even blog feeds. You have both traditional and sophisticated layouts, both equally attractive and customizable so that you can adapt them to your style.

Of course, you can also design everything from zero depending on how much you understand about the features. You might be greeted with a breath of fresh air if you’ve already used other builders and weren’t pleased with what you got. Here, you get a point-and-click tool that’s intuitive if you can work around its rigidness.

You might be getting the idea now: Kartra does as much as it can to offer everything you need in a single package, and the integrations go a long way in ensuring this. You can drag videos around your pages without hosting them externally, and the same goes for pop-up messages. After spending a while playing around with the different features, you’ll see how versatile it is.

Another surprise was the integrated shopping cart features, and its benefits might even surprise you at first. You might think it’s a rudimentary feature that still needs a separate app to work properly, but you can design checkout pages and add up and downsells to complement your main offers. The entire process also takes you through pricing, payment processors, cart recovery, trial structures like SaaS, and lots more.

The technology making everything possible doesn’t even try to limit what you can do. As simple as your offers can be, you can make them as complex as you want and stack different designs freely. Even if you want to add a membership to your website, Kartra has all you need. Integrations are easily one of the most enticing aspects of Kartra.

You even have an affiliate program to add to your business capabilities. It’s easy to see why professionals gravitate towards this builder eventually, and after you’ve tasted what Kartra offers, it’ll be hard to find a platform that stands up to this offer.

The email marketing section is solid as well. You can actually replace platforms like MailChimp with what you get with Kartra’s package: mailing lists, campaigns, and the foundation to a robust email marketing strategy.


Of course, you have to pay for all those features, and Kartra is definitely not something everyone can afford. It stays closely related to the idea of it being a professional tool; you get an extremely versatile and powerful platform, but you need to be able to get it if you want to leverage.

In other words, the price is exactly what you’d expect from a premium solution.

The starters plan costs $99 monthly. You get up to 2,500 contacts for your 15,000 maximum monthly emails. You can add 20 products plus a total of 100 pages and the same amount of automation.

The silver subscription cost $199 monthly. You get up to 12,500 contacts for your 125,000 monthly emails. However, the product, pages, and automations are unlimited starting from this tier.

Larger companies have access to two additional plans: gold and diamond, for $299 and $699 respectively. They follow the same trend as the previous plans’ scaling approach: larger contact and email amounts.

Given the considerable investment needed, Kartra also offers a 14-day trial for $1. You should definitely get it before committing to the platform. Once you do, you also get significant discounts for paying an entire year or two.

Summarizing the pros and cons

Kartra is the most flexible option on this list, and it boasts countless features and integrations with new additions thanks to regular updates. The basic email marketing features are more than enough for a standard campaign, and other features beyond sales funnel include eCommerce functionality, web hosting, and even video courses.

The interface might be frustrating for newbies, as can be the learning curve. It might be easy to overdo it with the features and overpopulate your pages.

Unbounce: the best option for coaching

Unbounce is kind of similar to ClickFunnels: it focuses on helping you increase your conversion rates. You can create landing pages quickly to an website that’s optimized right from the get-go. You then have the option to promote engagement with sticky bars and pop-ups.

Also similar to ClickFunnels, Unbounce is very easy to use; it makes it excellent for people coaching others set up their own sites and pages. Unlike Kartra, you can make do without any coding knowledge.

The main reason to use Unbounce is definitely land pages. Sure, you can drive traffic to your website out of curiosity generated from your ads, but the next challenge is to entice them to stay on it, which is Unbounce’s focus. You can create landing pages in seconds to elicit certain actions from your customers.


As you would expect from a platform focused on intuitiveness, a main benefit is a huge template supply. Each template comes optimized, and you just need to add the text you want. You also get templates for specific industries, so finding a good one for you is easy.

Again, each page is already optimized around conversions. It’s not just a statement thrown in to attract people; they’ve analyzed thousands of landing pages and countless visitors (plus their behavior) to determine what does the trick. It basically does the hardest part of the job for you.

The amount of templates doesn’t mean you’re stuck with pre-designed pages, though. You have full creative power over how you want your land pages to look, so you can turn each template into an original work.

Its drag-and-drop editor makes it easier to work on your pages, and you can include CTA’s, text, and visuals. You basically get what’s shown on your screen, so don’t worry about going back and forth between design and live views to ensure proper rendering. What you see on your design interface is what your visitors will see on your site.

Customization is plentiful: you can choose color palettes, design logos, and even choose from a list of hundreds of fonts to ensure your results match your brand. Then, you can add videos, backgrounds, and any widget you need.

Full creative power naturally includes creating pages from scratch in case you know how to do it. It’s the same process with the same features though, so it’s just as easy as using a template.

A neat feature from Unbounce I need to point out is SSL encryption. You don’t need to learn how to implement it since your Unbounce pages already come with it. It’s a great way to make your customers trust you and boost your performance in browsers such as Chrome.

Diving into conversion, you can create forms, confirmations, redirection, and a lot more actionable elements you need. You can add many elements to your landing pages that help you gain as much as you need from each visitor by keeping them focused on your pages.

Sure, there are standard features as well: mobile optimization, split-testing, integration capability. However, what really sets Unbounce apart is its agency features, which let you handle several clients; this is why it’s our choice for coaching. It basically lets you manage user permissions, duplicate pages, organize leads and more from a single account and its CRM features.


Its certainly more affordable than our previous suggestions, starting by the special plan costing $79 monthly. You get 75 land pages as well as 8 sticky bars and pop-ups.

The premium plan adds 75 more landing pages and twice the amount of sticky bars and pop-ups for $159 monthly.

The biggest plan is the enterprise option for $399. You get 375 land pages and 40 sticky bars and pop-ups.

Summarizing the pros and cons

If your focus is on landing pages, this is as advanced as you can get. It allows your creativity to shine, both customizing templates and starting from nothing. It’s amazing for coaches since you can manage many clients from one account, and A/B testing is particularly simple with Unbounce.

However, you don’t have access to the usual grid view while you design your pages. It lacks a bit regarding analytics integration. It’s also quite complex, so beginners might feel confused.

Leadpages: the best option for eCommerce

Leadpages is a great choice for people who don’t know a lot about internet technicalities and have smaller budgets – as long as you’re OK with giving up advanced features from platforms like Kartra or Unbounce.

Leadpages let you create landing pages – just like Unbounce – with little experience. It’s a bit limited when compared with its peers, but it gets the job done. You can gather information from your visitors for tracking and further marketing as well.

It’s a straightforward tool, and you still get solid customization options to turn each page into an original work. You can also upgrade your tools to increase your marketing options.


The main benefit here is intuitiveness. You get the usual drag-and-drop editor to keep you from messing with code plus many templates to implement; you can even sort the catalog depending on their conversion rates to focus on the most effective ones.

Many factors play a role in how many conversions you get, so it’s rarely a good idea to use a template only because the layout looks good despite its low conversion statistics; this is why the conversion rate filter makes your job so much easier; you basically get a safety net.

Keep in mind that not all templates come from the developers, and third-party pages require you to pay a bit more to use. The good thing is that your subscription comes with hosting, so it’s not as expensive.

You also get split-testing to spot the pages that perform better depending on your goals. You get analytics functionality within Leadpages to evaluate their efficiency, but you can also link your account to Google or Pixel analytics.

Each template is responsive on mobile devices as well. You won’t need to spend time figuring out how to optimize them and then doing so – another selling point for Leadpages.

You also get Leadboxes, a nice feature that let you add pop-up boxes and set up which conditions trigger them. Yes, pop-ups can be frustrating, but they can be a great addition if you know how to use them. Creating them is as easy as dragging them into your landing page. Performance analytics are also available for these.

You also get other features like Leadlinks (embedding links in your emails) or Leaddigits (like email marketing but via text messages on mobile devices), which make Leadpages an interesting alternative.


Just like the other platforms, there are different subscription levels and discounts depending on your subscription length. However, Leadpages really stands out in price, with the most expensive plan not even coming close to previous suggestions.

The standard subscription is $25 monthly, and it’s a great place to start. You get unlimited pages and pop-ups, web hosting for a custom domain, 160 templates for free, 40 integrations, a tool for building Facebook ads and coaching calls every week.

The pro subscription is $48 monthly, and it offers all of the previous features upgraded. Additional features include limitless split-testing, online payments, single-click sign-up, trigger links for your emails, and 10 text campaigns. It’s still better to go for the standard subscription if you don’t need to sell and take payments online, though.

The advanced subscription is $199 monthly, and it focuses on larger businesses requiring more integrations. It increases the text campaigns to 50, offers 5 sub accounts, and virtual workshops.

If you want access to Leaddigits and Leadlinks, you’ll have to get the 2 more advanced plans.

Summarizing the pros and cons

It’s a great platform for beginners that’s easy to use, and it offers interesting integrations and features like Leadboxes. The price is more affordable than most similar platforms, and texting campaigns are a rare feature.

It does feel more dated than its competitors, and the basic version lacks features like A/B testing.

Podia: the best option for courses

Podia focuses on helping you reach out to your audience. It’s not a traditional marketing tool like the others on the list; instead, it gives you all the tools you’ll need to make your content reach your customers: downloads, courses, and memberships.

Unfortunately, it doesn’t mean it’ll help you create said content. You’ll need to use a separate platform, but once your product is ready, Podia has exactly what you need to make money from it.

Another great advantage with Podia is its intuitiveness. Similar storefronts can be confusing when it comes to the actual transfers and fees, but Podia offers instant payout without transaction fees, so it’s definitely worth considering.

Add that to a comprehensive array of tools and an intuitive interface to make an easy-to-use platform.

Individuals and smaller businesses usually struggle to find a way to actually get their products out into the market. That’s what Podia aims to solve; it provides you a channel you can market your products with. You can then worry only about creating the actual products you want to offer.


Among the main advantages of using Podia is that you can pretty much build a fully functional website around your products without having to pay for features you won’t use in the end.

You need to keep in mind that a rapidly-growing business that generates huge amounts of traffic in a short amount of time can compromise your website’s functionality. However, Podia es a great solution for smaller businesses who don’t need as many features as huge sites with countless visitors every day. Besides, you can scale your website as your own venture grows, yet there’s no need for a huge price justified by a bunch of features you’ll never need.

Podia is even better if you need one platform to host and sell your content and a different one to gather and manage your members; it lets you merge the two areas into a single platform. This feature might sound like nothing special, but you’d be surprised at how rare it is for a platform to include both features.

Finally, it’s worth mentioning how simple the checkout process is, and making payments straightforward always boost sales nicely.


Before deciding on any plan, take their 14-day free trial. You don’t need to commit in any way while you decide whether or not you want to use this platform.

Once that’s out of the way, we can move into the plans. There are 2 options for you to choose, and you have your usual discount if you pay the full year.

The basic plan is $39 monthly. You can use it for courses, downloads, and email marketing. Everything is unlimited as well, and you don’t have to worry about transaction fees; you also get full-time support. This is a great plan if you consider that there are zero limits for $39, so it’s one of the most cost-efficient suggestions in this list.

The more expensive subscription is still cheaper than many plans we’ve reviewed: $79 monthly. It naturally offers everything you get from the previous plan, but you can embed your checkout, add third-party code, free migration, and even an affiliate program. Free migration lets you move your data from an already-existing website.

Podia might not be cheaper than Leadpages, but it’s still a very affordable solution – especially given what it offers in its package. It’s beginner friendly in both functionality and  budget.

Summarizing the pros and cons

It’s very easy to use, and it’s excellent for people with little tech knowledge. You can build entire membership areas with ease. The value is great for what you’re paying, and it goes beyond simply building sales page since you can create entire websites with it.

At the moment, there’s no customization options for your storefront. While it’s been stated to come soon, the customization level overall is lacking.

Considerations before you buy anything

It’s not easy to choose which software you want to use; it costs money after all, and some might even cost you a thousand at the end of the year. Luckily, free trials are almost always offered by most programs, so you can try out the features before deciding whether or not it’s what you need.

Let’s dive into a few things you want to keep in mind while deciding. Of course, you should still try out all the free periods to get a real feel, but these 4 points should work as guidelines.

The ideal way to use sales funnels

There’s no one-fits-all method to use sales funnels, and that’s because different industries and ventures have different needs.

For instance, you might want a platform with CRM if you have to interact with your clients directly. Unbounce, for instance, is great to manage clients while recreating pages quickly.

On the other hand, tools like Leadpages or ClickFunnels are much better if you want to create amazing pages without being an technical expert. You can leverage beginner-friendly interfaces without giving up on optimized features.

Finally, if you don’t like to use several tools for different tasks – and the pain that comes with integrating all of them – you might need a more complete tool like Kartra. The problem comes with the price and its complexity, but it does save a lot of time, so it’s the most convenient marketing option here.

Finding the best program for you

Determine what you want to accomplish and what you need to get there. Before choosing, you need a firm grasp on how your business – and every process – works. Knowing what you can and can’t do goes a long way helping you decide.

For instance, you might only need to increase conversions if you already drive lots of traffic to your website. On the other hand, you might need a platform to showcase your products while designing your website around them. In these cases, either ClickFunnels, Leadpages or Podia might be better for you.

How do you benefit from sales funnel builders?

Froma  general perspective, a sales funnel builder lets you streamline the entire sales process with page builders, CRM features, and similar tools. This makes your sales process faster and more straightforward.

Nevertheless, while most programs follow that same principle, not all of them use the same approach or provide the same benefits. Sales funnels bundle a bunch of different tools into a single program for your convenience. The same goes for integrations.

Of course, the solutions don’t start and end with these five suggestion, but these are the most comprehensive platforms for the business types I mentioned in each. If you already have an entire team dedicated to streamlining your sales process, then you might not even need a sales funnel software; they’re just tools that help your business with the areas it lacks.

What you need to know before spending a penny

You should only pay for what you need. This means two things: not paying for software that’s lacking features you want and not paying more for features you won’t use. It’s the same principle of different businesses having different needs.

The short answer to this doubt would be that you need to understand your business as well as what it needs and what it doesn’t.


If you want a simple platform, ClickFunnels is your call if you can afford it. If you’re more of an expert and want full control over what you can and can’t do, nothing beats Kartra or Unbounced – as long as you can invest in its plans.

If you’re on a budget and don’t mind giving up on some features, Leadpages can be exactly what you look for. If you need to showcase and sell products, then Podia is both inexpensive and amazing at it.

Snag Success Author Adam

About Me

Hi, I am Adam. The founder of this blog Snag Success & many other niche sites.

I’m a full-time internet marketer. I have done Dropshipping, Youtube, Affiliate Marketing, and a ton of other online businesses!

I share a lot of the tips and tricks I learnt along the way. I discuss various tools, courses, deals and discounts on here as well.

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