ClickFunnels Vs Instapage
Which One Is For You?

ClickFunnels Vs Instapage

In today’s business, a website is not enough; more tools are required to make your business successful. There are many tools and platforms you can use to boost your business.

Of the most popular tools, there are two that are the most complete in the market; these are ClickFunnels and Instapage. Both platforms are great tools, and if you’re wondering which is better, you’re asking the wrong question.

The truth of the matter is, which one will best drive your business, for that you must evaluate its situation and characteristics. By having your business information, you will be able to evaluate which of these two platforms will best serve your business.

Now we will evaluate each one of the tools, advantages and cons offered by each platform. We must determine which one fits our needs and also our economic availability. Taking into account the relation advantages vs price, it only remains to make the decision that we think is most convenient.

Reviewing the two

ClickFunnels is a platform that allows you to promote and sell products and promote services through funnels. ClickFunnels contains in its platform different services such as webinars, websites with domain for the sale of products. Another tool available is the sending and auto-response of emails to customers.

ClickFunnels focuses on funnels to ensure the sale of products showing the best features of it.

Instapage is a platform that allows you to create websites, where you can promote your products and services. The platform guarantees a safe and comfortable hosting service to be able to publish all the elements you offer. An exciting feature is that it allows you to synchronize your network publications on the page.

Both platforms use template systems to develop websites for the convenience of users.

Your usual clients

ClickFunnels is an ideal platform for entrepreneurs since it allows to globalize sales and services. The system is perfect for small, medium and large companies that want to improve their sales — the people who undertake and wish to expand business in other borders and diversify income in different currencies.

ClickFunnels is also an ideal platform for people who want to promote and expand the radius of their services.

Instapage is a platform for ordinary people who are starting their business and want to advertise it. People who are launching a new business or product to start their promotion on the Internet. In the field of services has a high impact on professionals who want to publish their services online.


ClickFunnels has several packages available depending on the tools you want to acquire. The first package has a cost of $97 per month, which has a bundle of tools. The content is 20 funnels, 100 pages, 20,000 visitors, three domains and a list of unlimited contacts.

The other package is a $297 Premium package that provides unlimited access and quantity of all your tools. You can have all the funnels, subscribers and pages you want.

Instapage has three price packages available for the customer to choose according to their need and availability. The most basic level is $79 a month or $69 if you buy it for an entire year. The tools included are templates to build a responsive page, access to 20 systems integration to social networks.

The standard package costs $129 or $99 if cancelled all year round, includes all basic level tools. Other tools included are site statistics, heat map and page test system. The advanced system allows you to create fifteen additional accounts for $229 per month.     

What features do you get?


ClickFunnels has different features to consider; the first is the system to guarantee the purchase of the product. The system allows you to send automatic information, showing the benefits of the product and why it is necessary for the customer to buy it. It contains statistics and testing system to see the performance and effectiveness of the funnel.

Another additional feature to consider is the integration of third-party software that has between social networks and payment gateways.


The platform has a system of designing pages through templates with integration with social networks. You will be able to link both elements as a single advertising system of products or services. It has a method for testing and monitoring each of the pages created by the user.

Landing pages

Creating dynamic websites that appeal to the public and diverse content is vital to any business. The site will be the first interaction between the client and you, and it is essential to create an excellent first impression.

ClickFunnels provides tools to develop the website with different templates. The system allows you to drag elements and place them wherever you want additionally. The platform has classified each model by the environment, to ensure the customer’s attention in the products that they are looking for.

Instapage has a system of predefined templates that you can upload to the website. The models allow you to integrate the elements in a specific site depending on the theme installed. It is the main difference with ClickFunnels; Instapage does not enable to drag item and place them as you want.


The platforms contain tools to test each element within site to verify its functionality and compatibility. The test is recommended to be done in an alternative web page to the main one, to avoid problems in the same one. You will be able to create a duplicate to perform the test without having to affect the performance and functionality of the main one.

ClickFunnels in the first packages includes A/B testing; however, in the VIP package, you will find excellent tools. The tests not only go towards the functionality of the elements but also towards the reactions of the customers — the system based on statistics of visits and purchases of products that the site has.

Instapage has only A/B testing as a test tool to evaluate the functionality of each element.


Current platforms require integration with third-party systems, which is fundamental. ClickFunnels integrates or uses various third-party applications to make your service the best it can be. The most mentioned tools are MailChimp, GetResponse, Paypal, Social media, webinar, among others.

In the case of Instapage, it uses integrations of social network applications to complement its content. You can find an Instagram Timeline with all the most current photos published in the account. Another tool is Twitter, where you can place all your publications on this platform.

Both platforms use integration; the difference is that Instapage approach focuses on content and ClickFunnels on functionality. ClickFunnels also handles the content part of social networks but focused on the funnel sales system.

Clickfunnels Pros & cons


  • – Contains various tools to ensure and facilitate the sale of products and services by sending multiple information to the customer.
  • – The development of the website is with templates that do not require any programming.
  • – It provides a diversity of payment gateways, allowing you to accept payments in different ways and currencies.
  • – It allows you to create a list of customers loyal to your products.


  • It is a platform that requires a high investment to start.

Try out Clickfunnels For Free Here

Instapage Pros & Cons


  • Allows you to create websites in a simple way using templates without programming.
  • Allows you to use your social networks in conjunction with the page to create a more significant impact on the product or service you offer.
  • It is an inexpensive and easy to use system with various content tools.


  • It is a platform that only allows advertising, but does not allow the sale of the product or service.

Try out Instapage For Free Here

Final verdict

Both applications are good options depending on what you need; one may be a better option than another. ClickFunnels is a recommended option; when you already have a product created, you have a system built. It has a logistic system created, including payment systems.

ClickFunnels will allow you to cover more space in the world, taking advantage of the globalization of the Internet. To do this, you must have resources, so this tool isn’t recommended for personal business without capital.

Instapage is an application that is more recommended for starting businesses. The platform is ideal for people who want to advertise local services and products. It’s also recommended for people in the field of independent professional service as an advertising tool.

Before choosing one of the two, evaluate your options and determine which is the best one for you.

You can checkout more comparisons with other softwares below:

Clickfunnels Vs Shopify

Clickfunnels Vs WordPress

Clickfunnels Vs GetResponse

Clickfunnels Vs LeadPages

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Clickfunnels Vs Zipify

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