ClickFunnels vs. Keap (2021)

Thinking About Choosing ClickFunnels or Keap? Read On

Clickfunnels Vs Keap

Using sales funnels for your store can be a great choice for your business. Choosing a good sales funnels platform is as important as knowing how to use them as well.

Thankfully, the internet has allowed us to get a plethora of tools, and now we’ll review two of the most popular available right now: ClickFunnels and Keap.

Choosing what you’ll use for growing your business can be a stressful process. You need to invest money, and you’ll always want to be sure about that investment. Luckily, most funneling tools have similar functions, and you’re about to find out which one’s the best.

ClickFunnels and Keap are very similar, but each one serves certain purposes better. Now, you’ll find out which one you need.

Reviewing ClickFunnels

ClickFunnels was developed by Russell Brunson 5 years ago. It’s a marketing funnel platform available online. It lets smaller businesses have an easier time when selling and interacting with their clients.

It’s great for creating eCommerce platforms, launch pages, and using sales funnels for gaining conversions; these can be getting sales, leads, and similar objectives.

It’s a good tool for both professionals and beginners in marketing. Regardless of your experience, you can use it to edit your pages, and if you lack 100% of the knowledge, it offers different optimized templates.

You can also use ClickFunnels for linking your payments page with famous payment processors.

Overall, you can build professional-looking pages for your website without any specialized knowledge; it further lets you track your conversions.

Reviewing Keap

Keap focuses on email marketing. It’s a sales software that enables medium and large ventures improve their “customer life cycle”. It does so with a combination between social media and email management, which then integrates to your eCommerce.

It’s one of the best tools available for marketing automation, and its features surpass most tools available.

It makes it seamless to develop long-term campaigns. It takes your customers’ behavior as the foundation: events sign-ups or purchasing.

It automates most of the processes with the objective of getting you more customers.

What are the differences between the two?

Forms and land pages

Both platforms have excellent landing pages done for you, and you can edit them to your liking.

ClickFunnels’ builder is intuitive thanks to its drag-and-drop editor; it makes the tool both easy-to-use and even enjoyable. You have several elements with this feature that you can add anywhere you want inside your landing pages. These elements range from headline pictures all the way to videos and even live countdowns for your upcoming products and promotions.

Its focus is simplicity. It lets you use it to its fullest potential and get excellent results regardless of your knowledge regarding web design; you can even have none and get good results.

The land page builder in Keap aims towards versatility and power; you also receive the drag-and-drop editor, which keeps it as a great option for beginners. You also get funnel templates like with ClickFunnels; they’re optimized as well, so people with no knowledge can have professional-looking landing pages.

There are templates for long and short forms as well as several others. All templates are fully customizable.

Broadcasting and automation for email marketing

Again, the two platforms offer great automation capabilities. For email marketing, Keap offers many features that no other platforms can match. ClickFunnels lacks many of these emailing features, but it makes up with an intuitive interface that adapts to its user, so it’s favored by beginners.

While Keap is more complex, it’s a highly powerful tool. You can start from a completely blank canvas, which you can then fill with many automation rules. You can turn it into a machine capable of sending marketing content when, how, and to whomever you want.

Sales funnels

You can use Keap for creating efficient sales funnels, but while it’s still a powerful tool, ClickFunnels offers an interface that’s much easier to understand. Keap is better for larger businesses who can access the more experienced marketers capable of exploiting the more complex platform.

ClickFunnels offers done-for-you funnels ideal for beginners and smaller businesses. Retail companies (brick-and-mortar) can use it for generating local leads, as well as physical businesses with online sales. You can use it for promoting and launching webinars, products, and books. Network marketers also get specialized funnels.

Comparing pricing between the two

ClickFunnels is the most affordable option between the two. It has two subscriptions: the basic plan is priced at $97 monthly, and the Etison Suite (advanced) costs $297. The latter adds more emailing features like reads tracker, visual builder, autoresponders, and list management.

Keap is a more expensive plan, but the amount of plans offer more variety.

You can pay $199 for basic automation. More advanced CRM would cost $299, and the same goes for the Deluxe eCommerce Plan designed for online stores and sales teams. The Complete Pack aims for the same users and costs $397.

The most advanced plan costs $599, and it gives you full automation for your sales, eCommerce, marketing, and CRM.


Both platforms have their own attributes, and your decision depends both on your budget and what your business really needs.

ClickFunnels is the best option for smaller businesses, and larger ventures with more necessities will benefit more from paying for Keap. Similarly, ClickFunnels is better for people focusing on sales funnels, and Keap is the best platform for developing your CRM.