So, you’re all ready to set your online business up. The question for most online marketers is, how do they get the conversions they need? It’s all about having the right digital marketing strategy, and a sales funnel forms an important part of that.
It may take some time to master this trade. For this reason, it is a good recommendation to take the tricks and suggestions of an expert as a guide so that your business is successful.
When it comes to learning the tricks of the trade, there is few as popular as Russell Brunson, the founder of ClickFunnels. Today, we will review one of Russell’s books: Dotcom Secrets, which you can download for free on the official website.
What can we find in the book?
Dotcom Secrets was published in 2015. Offering approximately 254 pages that offer detailed information on the strategies that you can implement for your business, it’s both detailed and easy to understand.
It’s what you should be looking for if you are looking for a digital strategy that converts. Get to know how to create landing pages, or how to carry out A/B testing the right way.
This book is divided into five sections that explain the process step by step.
Section 1: Ladders and Funnels
In this section, Brunson talks about value ladders and funnels.
A value ladder is a visual map of all the products and services that your business has; basically, it helps to describe your price catalog. In the other parts of this section, Russell tells you what’s the best start for your sales funnel.
First, you have to discover who your dreamed customers are. Russell made it quite clear in the book that, without this knowledge, he would not succeed in executing successful funnels.
Once the potential clientele is obtained, the main objective should be to enter the funnel to convert them into consumers and return for more.
Section 2: Your communication funnel
In this section, Russell explains how to put words the right way so that we can establish a close connection to our potential clients. It also describes how to write emails to be sent to customers. That’s not all – he even gives you scripts. If you do not have an attractive character, your funnels will probably not succeed.
You need someone people can relate to. Simply told, an attractive character is someone with whom consumers can identify and relate as well. It could be someone who was in a position similar to that of the consumer, or simply an influential person.
At the end of this section, he provides you with your “daily Seinfeld sequence” for emails. It is recommended that you pick up a copy of the book for more information.
Section 3: Funnelology
Here, Russell goes into detail on how to create, manage, and place the funnels, also talks about the building blocks for these to be able to obtain excellent results in a better way.
Section 4: Funnels and Scripts
In this section, Brunson analyzes and explains the different types of funnels and the functions that can be fulfilled through the use of scripts.
Section 5: ClickFunnels
In this last section, Russell gives you detailed information on how to use Clickfunnels correctly, as explained in the book, since this is the software to create the types of funnels.
In other words, Clickfunnels it is a website where you can select and choose templates for a funnel and edit them to your liking.
Who should give the book a chance?
This book is aimed at people who are interested in learning everything necessary to grow their successful online business. Although Dotcom Secrets was published a few years ago, its content is still an enriching tool with an excellent plan to manage your business.
Points in favor:
- It is an easy book to read and understand.
- He has examples that help explain the “secrets” more clearly without so many technicalities.
- It’s totally free, so you just have to pay the shipping costs.
- It has a return guarantee.
About the Author
Russell Brunson is a successful online entrepreneur. In 2014, he co-founded ETISON LLC, the year in which he launched the successful ClickFunnels software. Russell created an entire ecosystem around ClickFunnels, and it’s among the most popular sales funnel software out there today.
ClickFunnels is all about creating the right landing pages, sales pages, and sales funnels. The right sales funnel solution can make a major difference in your profits. ClickFunnels, for instance, can help your business grow and increase your profits. Clickfunnels can help create landing pages that have a conversion rate as high as 2.35%. It is one of the most successful digital marketing tools to increase your reach and subscribers.
Through Dotcom Secrets, you can know more about the digital strategies and sales that work, and help build the foundations to boost your business. Get more conversions. Know which landing pages work. And have more web traffic to your site. You might just want to take a look at the DotCom Secrets PDF.