DropFunnels Review: Is It Worth It? (2021)
Find out if DropFunnels is worth it or not Below!
Table Of Contents
It hasn’t been a long time since DropFunnels released, especially compared with some of its longest-running competitors. However, it seems to have grown a fairly big user base, and with seeing it recommended quite often—and receiving questions about it—I decided to try it out for myself.
There are many amazing platforms, and to understand whether or not DropFunnels is a worthy alternative requires a deeper look.
Well, what about we do that right now? Today, I’ll take you through the platform and its most important features. You’ll have a solid idea of what you’ll get for your money, and I’ll even tell you my personal likes and dislikes, so you’ll know what to expect.
DropFunnels: a complete overview
Well, DropFunnels is easy to define as a funnel building tool that works with WordPress, but the truth is a bit more complicated. It has several possible uses, and not everyone has the same approach when implementing DropFunnels into their business.
Personally, I’d say comparing it to ClickFunnels is not the ideal way to describe it. I’d compare it to Kartra instead, as it lets you create funnels, membership sites, host courses, create product pages, and even blog—which isn’t 100% supported with Kartra.
The only difference is that it’s a WordPress-based solution, and this can be as much of an advantage as well as a disadvantage. While it might be limiting to some people who built their business outside WordPress, it lets you leverage the immense SEO and content capabilities of the main CMS on the internet.
DropFunnels comes as an interesting alternative to standard WordPress funnel builders like Thrive Architect, but I’d lie if I said they’re the same—or even similar—platforms.
Thrive Architect excels at creating landing pages, and you can definitely fashion a funnel with it, special with the many templates you have at your disposal; it’s almost automatic. As flexible and intuitive as it might be, DropFunnels fares a lot better as a dedicated funnel builder.
Not only that, but it comes with nice additions like membership site support and even upgrading WordPress’ blogging capabilities. It comes with its own add-ons and themes, and here’s where I have to point out another condition: it doesn’t integrate with external plugins.
I’ll cover that in a bit when we talk about its features.
Naturally, DropFunnels comes with its own free trial for 14 days, and you can test all of its features with no commitments. You get a ClickFunnels-esque introduction to the platform, too. It’s more than enough to decide whether or not it’s the right platform for you.
Its on-boarding process is also quite good, and you get video tutorials, resources, and even coaching.
Now, you might be wondering what all of these aspects translate into. Well, let me explain the main functions of DropFunnels. Even though some might be more complex than others, remember this is a beginner-oriented platform.
You can build funnels
It makes up the name of the platform, so we might as well start with its funnel features. As you probably already inferred, you can create entire marketing funnels with DropFunnels, and it’s naturally more in-depth than many of its competitors.
Creating your sales funnels isn’t more difficult than its less specialized alternatives, either. You just need to hit the “add funnel” option, and the rest of the process is just as natural as this. You can name your funnel, edit its general flow, use tracking codes, set up your payment processor, and more.
Your funnel flow is the main focus, special when you’re just starting out. It let you specify the different steps your visitors will take within your funnel. Every “step” is basically its own page, and you can customize it with your preferred themes and even your business brand.
DropFunnels also lets you reuse older funnels you’ve already made or bought from the marketplace, which I’ll get to in a bit. Another nice feature is that you can set up your main branding configuration for all the funnels you want so that you only need to edit your copywriting.
The builder tool is quite clean, but this doesn’t mean it’s straightforward. You’ll likely need some time before you get used to it, yet this is mainly a consequence of all the things DropFunnels can do instead of a design issue. That’s why it’s mostly a problem if you’re starting a funnel from zero and have to choose your own modules and add every section and element.
I’d even say this would be the case for every platform you use; if you want to build your very first funnel from a blank template, things could get frustrating. What makes platforms like ClickFunnels so intuitive is the templates available, and DropFunnels doesn’t forget about this.
You can import templates for every page you want to edit, and these are categorized into specific purposes: landing pages, checkouts, registration, VSL, etc. In other words, you can find a template for every step of your funnel.
All templates can be selected for every funnel and funnel step you create, and they’re not really all that different from each other. You can find similar designs for different pages, which makes it easier to create a funnel that feels consistent from start to finish.
The editor itself also makes your life easier. You just need to circle through the options for every section and make all the changes you need quite seamlessly. You can change to an overview of your funnel after you’re done editing all of your pages, too.
Besides that, you’re free to play around with the other funnel options once your pages are good to go. You can even share your funnels right from your dashboard. You’ll also notice it’s quite similar to ClickFunnels’ editor if you’ve used it before, but I’d argue DropFunnels is a bit better in some aspects.
It has its own marketplace
I feel like I value in-built marketplaces more with every day that passes. It started with WordPress, but it wasn’t until I saw Kartra implementing this feature when I realized how big of a difference it can make.
Thankfully, DropFunnels knows this, and it’s focused on letting users share their own funnels with others without leaving DropFunnels. You can find entire sales funnels instead of just page templates, and they’re all customizable as soon as you import them into your account.
You can find funnels for different industries and goals: from sales to course funnels. Being user funnels, not everything is a masterpiece, but it’s not hard to find amazing designs here. Naturally, you can also find funnels from the developers themselves.
Now, I need to clarify something: the marketplace is divided into “premium” and “full” funnels, but that’s a weird categorization. You see, DropFunnels seems to define “full” funnels as those complete with products, bonuses, upsells, and more.
I haven’t found any official statement on that, but that’s my theory. I say this because you can find complete funnels in the “premium” category; these have registration, thank you, and even checkout pages among others. They easily qualify as a complete funnel: it has a clear start and finish and completes an objective: lead collection, selling, registrations, etc.
However, the “full funnel” category seems to focus on more than 1 outcome. For instance, the “free + shipping” funnel available in the “full funnel” category comes with upsells, extra details, and other extra pages.
Of course, it’s not a deal breaker or anything, but it did catch my eye, and I thought it would be a good idea to point that out.
The marketplace is an amazing place if you don’t know where to start, and you don’t have to pay anything for these templates. You just import them, customize them to your own branding, add your products and details, and publish them.
The only real issue I have with this feature is that the catalog is quite limited, special with the “full funnels” category. Ideally, you want to get used to funnel creation by using these funnels until you can start developing your own.
It’s easy to create your pages
You can create the most amazing funnels in the world, but they won’t be useful unless you have enticing offers and product pages. Likewise, a great funnel might fall flat if your product pages looks rushed and ugly.
Editing them is just as intuitive as editing your funnel pages, but this time, it focuses on giving you all the fields necessary to provide complete information about your products. You can enter your product name and price, description, display quantity, choose your currency, recurring or single payments, and more.
You can always come back to your product pages if you need to change anything. Once they’re ready, you just need to click a few buttons to add it to any of your funnel steps.
As a final note, you can keep track of your business’ performance after everything is up and running. This includes your order volume, revenue, and even your AOV (average order value).
You can build membership websites
As you probably know, I’m not a membership site expert, so I’m really not the most qualified person to tell you whether or not DropFunnels is the best platform for the job. However, you can definitely create a membership site with it.
From my point of view, it seems to implement the same membership configuration as WordPress: it blocks specific URLs depending on the membership tier of your users. You can also choose different membership levels and styles for your website.
It seems to be quite basic, sticking to a “if it’s not broken, don’t fix it.” Specialized builders might have more advanced options, but the features here might be more than enough for many entrepreneurs. You can simply restrict your content with different URLs for every member, and it can work wonderfully if you’re selling various courses.
You can customize every course website individually as well. This includes your lesson layout and login sections.
It covers CRM basics
Customer relationship management is pretty much what the name implies: it lets you engage with your clients directly to nurture your leads and users with offers and similar communications. It’s basically a combination of the leads gathered in your email list and your users on WordPress.
Keep in mind there’s not a dedicated “CRM” tab in your dashboard, but you can keep track of your leads. You can analyze their source, which funnels brought them in, and the same goes for your own members.
Just like the membership features, it integrates with what’s already available with WordPress. Once a visitor creates an account on your website—i.e. Becomes a member—DropFunnels will use their user information to help you keep an eye on them.
Just keep in mind it’s not as fleshed-out as dedicated CRM platforms like GetResponse or ActiveCampaign. You can’t email your leads with DropFunnels, but you can easily export your mail list, which lets you use your preferred autoresponder.
Blogging is also included
Given the name, I doubt DropFunnels is really focused on blogging, but the option is available; you’re using WordPress, anyway. You can even use any domain you own, and the interface looks pretty much like a slightly modified version of the same one in WordPress.
You can create and publish standard posts and pages, so if you have WordPress experience, this should feel like a walk in the park. A nice twist is that you can also build the same pages using DropFunnels’ builder instead of the WordPress-like interface.
You can go from creating simple blog posts to adding an email registration field and small funnels within these posts. If you’ve used visual editors like Thrive Architect, then you might find it weird to go back to WordPress’ own builder.
Similarly, it might also take longer to create your posts because of how the module creation works with DropFunnels. My personal recommendation is to use the WordPress builder to create the main content of your post and use DropFunnels’ builder after you’re done to finish the last tweaks.
An important consideration when using WordPress
I already mentioned that some people might cringe at the idea of having to leave their plugins, so let me elaborate on this. In essence, DropFunnels isn’t compatible with all plugins for WordPress; it has its own list of “allowed” plugins.
I’ll start with my largest consideration: SEO. This was easily the first thing I noticed as soon as I took a look at DropFunnels. DropFunnels comes with its own SEO analyzer, kind of similar to Yoast if you ever used it before.
It basically gives you real-time insight and suggestions on the on-page SEO for every post. I’m glad to say it actually works very nicely, and I’d say is enough for anyone wanting to assess whether or not their posts will rank.
In fact, DropFunnels seems to have a very strong focus on SEO, and if you’ve seen any advertisement from it, one of their selling points is ranking your funnels. Of course, paid ads will always be the best approach for funnel marketing; it’s just nice to know that DropFunnels cares about SEO like I (and you should) do.
That being said, I can definitely see this being a major advantage for eCommerce entrepreneurs who want to rank particular product funnels and pages.
Another plugin I liked from DropFunnels is its link tracking feature. You can find it under your marketing tab, and if you’ve used something like PrettyLinks, then you’ll mostly feel at home. You can use your preferred extensions to redirect visitors to the links you want.
As for the tracking side of things, you can check out both the click volume and when the last click occurred.
However, DropFunnels’ restriction for WordPress features really hurts when it comes to your themes and website appearance. Customization is straightforward, but quite basic, and you might feel constrained if you know about web design yourself.
All of your pages will end up feeling and looking the same unless you get to work with the integrated builder. This is something you definitely want to keep in mind and check out during the free trial.
So, how much do you have to pay for this?
Let’s get to the most important consideration for a lot of people: cost. Don’t worry; DropFunnels is actually quite affordable, specially compared to its competitors. The starter plan is just $49 monthly, compared to ClickFunnels’ $97 basic plan.
It’s easily the best option for smaller and medium businesses—or anyone looking for a good introduction to scale later on. You can create all the funnels and courses (with membership areas) you want. The same goes for posts and pages—“unlimited everything” is actually one of DropFunnels’ focus areas. You’re limited to a single business per account and 10,000 monthly visitors.
The Pro plan is $149 monthly, and it’s basically a size upgrade to 250,000 monthly visitors. While it’s not a gigantic leap, it might be necessary to upgrade as your business grows, and if your site is handling more than 10,000 visitors monthly, it’s almost certain the price tag is affordable. It’s still restricted to a single site.
The last subscription is Agency, currently at a 40% discount from $397 down to $297 monthly. It’s basically a 100% unlimited account with space for 10 sites within a single account, which makes it great for agency owners.
My experience with DropFunnels
Now, I might have been a bit harsh about certain features and limitations, specially because I’m slightly annoyed at the lack of compatibility with WordPress plugins and themes.
With that out of the way, I’m actually quite fond of DropFunnels, and I’d definitely recommend it to anyone looking for a good funnel builder with a few extra features sprinkled for good measure.
I found the editor and builder from DropFunnels to be great—not the standard WordPress builder inclusion I mentioned, mind you. Even if I complained about DropFunnels’ reliance on the default WordPress editor, it’s actually easy to overcome by using the WordPress builder first and then DropFunnels.
Despite limited, I really liked the templates you get for your different funnel steps. As I mentioned, there’s good synergy between them, and that’s great to make your funnels look professional and making branding easier. Likewise, the marketplace is an amazing place for people who want to speed up their funnel creation process or simply don’t know where to start.
SEO is solid here, and the integrated SEO tool is very useful if you want to implement a blog for your business. Most funnel builders are SEO optimized, but I’m yet to see another product with a feature similar to DropFunnels’ analyzer.
The membership features were also quite good. Again, I’m not a membership expert, and they just build on the WordPress foundation, but I can’t think of any fundamental feature left out by DropFunnels. You can restrict sections depending on your users’ membership levels, and that’s more than enough for lots of people.
The on-boarding process is quite good, and this extends to the entire intuitiveness of the platform. It’s not the simplest and “dumbed down” platform available, but you’ll have a hard time getting stuck for more than a few minutes. I’d say the 14 days trial is more than enough to get used to most of its features.
Finally, the price is just great. It saves you a lot of money not only because it’s more affordable than most of its competitors, but it also includes features you won’t find in offers like ClickFunnels. Of course, they’re not as fleshed-out as the rest of the platform, but they’re there, and they work, so that’s definitely a plus for me.
If you went for something like ClickFunnels, then you’ve got Funnels covered. You’d then need to use WordPress for blogging, which means between $5 and $20 monthly on hosting. Finally, you’ll have to get something like Kajabi to build your course and membership areas, which is over $100 more.
The other option is to get DropFunnels for $49 monthly.
It’s definitely not perfect
Now, don’t get me wrong; it’s not my dream platform. While I didn’t run into anything that made me think “this platform is bad,” there were definitely a few issues I’d like to see fixed in the future.
Let’s go through them since I know someone will probably care more about them.
Firstly, the platform can be buggy now and then. I’ve had entire funnels disappear after I saved them; it seems to be a funnel-centered problem, as it happened mostly with this feature.
Sure, creating funnels takes minutes, but it’s still frustrating, especially if you built your funnel from scratch.
Additionally, you might find the blank template overwhelming at first. You can import templates to make your life a lot easier, but some platforms include basic layouts for their blank canvases.
Then, we have the templates, which have their own set of issues. There are many amazing premade pages here, and as I said, they all “fit” with each other without much work. However, the selection feels a bit too small if you’ve used other funnel builders with their own template catalogs; you’re fairly limited when it comes to choices.
Some templates are also “too” basic and feel “random.” Thankfully, this is more of an exception than the rule. Some of them feel like they were added just to fill their selection instead of providing actual value. It might just be me, but at least a couple of templates could be removed and I wouldn’t even notice.
The marketplace greatly improves your selection, of course. That’s why I don’t think the lack of template variety is a strong reason to dislike the platform. However, the “full funnels” section is definitely lacking, and it could use some additions. Again, this categorization isn’t what you’d think, and I believe the “premium funnels” section is more than enough to find great funnels to import and build on.
Who can benefit from DropFunnels the most?
Anyone who wants to build responsive funnels with solid SEO—and without being an expert—is a great candidate for DropFunnels. Likewise, it’s also great for entrepreneurs who want to sell courses, membership areas, and other e-learning products while implementing funnel marketing into their business.
If you’re thinking about getting ClickFunnels, Kajabi, and similar platforms, then you might want to take a look at DropFunnels’ free trial.
I can’t really recommend it to bloggers who want a stronger blogging solution; WordPress and a few plugins might be a better option. Nevertheless, if you want to add a blog with decent SEO to your marketing approach, then DropFunnels can take care of that.
I really liked DropFunnels. It’s an excellent platform—and actually a steal for the price of the basic plan. If you fit the criteria I just mentioned, then you should definitely give it a shot.
If you’re still hesitant, you can just test it with the free trial period. It’s more than enough to get used to it and make up your mind with a few days to spare.
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