eCom PPC Academy Review (Marco Rodriguez Course)
There is a big market in online stores. People are looking to open their own store and start making money, but many don’t know how to begin. For them, there are too many options to choose from.
Today, I will look into eCom PPC Academy and give you my thoughts about it.
eCom PPC Academy Pros & Cons
[pros-cons]What is eCom PPC Academy?
eCom PPC Academy was founded in 2017 by Marco Rodriguez. It was first released on Teachables, a platform where you can create and sell your courses. After a while, it migrated to an independent webpage on the Kartra platform.
You can still find and purchase the course on Teachables if you wish. But it is highly outdated. Teachables made sure to put a disclaimer on their website to let potential buyers know. The reason behind the move is because eCom PPP Academy started with Google Adword. So when the interface of that platform changed and evolved to Google Ads, the course also had to change.
Its current website enjoyst of a friendly interface. Moreover, the course is divided into six parts, which consists of six sections and 25 videos on how to create and promote your online store.
Each video is labelled, and comes with a description of what you will learn from them. The videos also have a checklist with a summary of the essential points.
With the purchase, you will have access directly to all the modules, and you won’t have to keep paying to maintain it. You will also have access to downloadable material, bonus features like ad templates and product research links.
Besides the guided steps to develop a successful online store, it also explores in detail how to start working and make profits with Google Ads, which is not a very known asset. It gives tips and tricks for general e-commerce marketing. And, it has more than 16 hours in videos to explain and encourage new and professional online entrepreneurs in managing their online stores and gaining more customers.
Make sure you read the entire review to make an informed decision if eCom PPC Academy by Marco Rodriguez is right for you or not!
Who is eCom PPC Academy for?
This course works as a tool for beginners and intermediates in the world of e-commerce. The recommendations and knowledge imparted on the videos superb and help with e-commerce marketing strategies. Therefore, those with already some experience in the subject can still benefit from taking this course.
There are not many courses that explore the use of Google Ads as a strategy for online commerce. It is an excellent source to get more information and new ways to expand your chances of becoming a successful entrepreneur.
It is also an excellent guide for beginners. They will get a full in-depth course on getting started and steps to follow. They will also obtain useful tools to make the work more manageable, and access to the private Facebook group to discuss with other students.
The only downside is, as previously stated, its price. Although, eCom PPC Academy is not as expensive as other courses on the market. So don’t sweat the cost. However, there is a catch. According to its founder, Marco Rodriguez, you must invest at least $300 – $500 to put in practice your teachings before you start making profits.
Besides the price of the course, which depending on the method of payment, varies between $397 and $537; you would be spending almost $1k to get your business started.
Therefore, this is a course for those who can afford it, or for those who believe that are prepared to make risky decisions that may not work as they want.
Who is Marco Rodriguez, The Founder of eCom PPC Academy?
Marco Rodríguez is a content producer and entrepreneur. His knowledge is focused on Google Ads as a marketing platform, which he believes is the superior method to achieve success on the prosperous e-commerce market. Marco claims that working with Google Ads is the best way to increase traffic. To prove that his method works, he has an online store and describes himself as a Google Ads consultant.
He has a Youtube channel with over 10,000 subscribers, and his videos have more than 500k views. He frequently uploads and has a lot of eCommerce related content. The videos go from general tips and recommendations on e-commerce, dropshipping strategies, Google Ads methods, store testing and scaling, and much more.
You can contact him through Quora, where he is quite active and is always answering e-commerce related questions and doubts.
He also owns an Instagram profile, but he doesn’t use it to promote his business. It is more for personal use and doesn’t have many pictures filed.
What is Included in eCom PPC Academy?
1. Igniting Your Business
The first module gives you the steps to start building your online store. It also provides you with insightful information about the best tools to use that work well with Google Ads.
It explains how to be successful with an online store in these times. Ecommerce is very popular, and the competition is growing exponentially, so it is not an easy task.
It guides you to where to find the niche for your online store and how to do the product research that is compatible with Google Ads. It gives you a checklist of recommended apps to getting started.
2. Google Ads Fundamentals
This module, as the name indicates, teaches how to create a Google Ads account and to manage the interface.
The videos inside this module explain more about the benefits of using Google Ads as a strategy for getting more costumers. You will learn how to set it up and when and how to use the bidding strategies.
For those with no experience in the technical things in websites, it gives step-by-step guidance for tracking codes and synchronizing your account.
3. Shopping Mastery
In this module, you’ll start getting to know the strategies for Google Ads, especially for the Google Shopping platform.
It gives instructions on launching and testing the products and in how to make an excellent Shopping Feed. It comes with a 90 minutes video that teaches about choosing products and setting up the campaigns for it.
4. Search Domination
This module is relatively short in comparison. In it, Marco Rodriguez explains what he calls his Keyword Value System, which is a strategy where you target low competition keywords that fulfil a specific need.
5. Display Ads & YouTube
Here, you will learn to set up a successful YouTube Ad campaign, how to choose the right strategy for the audience you are targeting, and what channels to promote your product.
This is a curious module because there are not many courses that show how to work with YouTube Ads.
6. Optimization and Routine
The last module is for optimizing your Ads campaign. For this, it takes you back to Google Ads and explains how to scale your campaign when it is successful, and how to cut them out if they are failing.
These videos cover a few interesting strategies like re-marketing and funnel segmentation to apply on the campaigns once they are underway.
Personal Experience With eCom PPC Academy
eCom PPC Academy has very explicit content on how to manage and develop a successful online store using Google Ads to promote and expand your business. It only has 25 videos, which makes it a short course, although many of the videos last at least 90 minutes.
The information is on point, and the videos are extensive to a specific point; still, it has many downsides that I will explain to you.
First, some of the modules are limited in the information they provide. There are many terms and procedures that people who are new in starting an online store would not understand correctly. The videos jump over some of these terms, assuming that the student already knows about it, so it gives a hard time on them to fully understand many of the videos.
eCom PPC Academy focuses so much on the Google Ads campaigns that it doesn’t explore other costumers catching strategies. For example, there are Facebook and Instagram Ads, using Email Marketing, installing Chatbots on the webpage, promoting through Pinterest, and other useful strategies to optimize your online store without depending only in one system. It doesn’t matter if Google Ads is as great as Marco Rodriguez claims it to be, you need to have more strategies at hand.
With the YouTube Advertisement, the module is more focused on the paid aspect of it, which means more investment on top of the price that you already paid for the course.
eCom PPC Academy Scam?
Nope, eCom PPC Academy is not a scam however, there are definitely better courses out there you can get like eCom Elites.
Is there a Discount Code?
There is no discount/coupon for Marco Rodriguez’s eCom PPC Academy.
There are other sites claiming they either have eCom PPC Academy Coupon or eCom PPC Academy Discount but, this is definitely not true. Also, eCom PPC Academy Nulled or eCom PPC Academy Free is not a thing.
Ecom Ppc Academy Final Verdict
eCom PPC Academy has many good things for those who want to expand their online store and wish to learn how to manage Google Ads. The course gives a lot of new information for beginners and intermediate entrepreneurs about creating and maintaining an online store. It focuses mainly on working with Google Ads in detail, from creating your account to getting familiar with the interface.
It also has some interesting advice and tricks for general e-commerce marketing, and explore YouTube advertisement. This is unique because there are not many courses and guides on how to work with Youtube Ads.
But the course is far from perfect. Some of the information doesn’t seem appropriate for beginners, and the price is quite high for those who are beginning to get familiar with creating an online store. You need to be already successful or be ready to take a significant risk to begin investing in the course and on the Google and YouTube Ads.
It barely explains other marketing strategies, like Facebook Ads and using Email Marketing. These are more commonly known, but it proves that they work. Your business should not depend on one strategy.
There are other courses online that explore more of these different strategies.
eCom PPC Academy Alternative
Now I have personally bought a ton of dropshipping courses out there. I even review a lot of them on my blog. Generally, these gurus try to sell you a lifestyle of getting rich and successful that’s why they charge a ridiculous amount for the information they sell.
Their courses typically aren’t even comprehensive at all. They focus all their efforts trying to market their course so, they can make more money from course sales.
I do however think that dropshipping courses are worth it if they are good. They will save you a ton of time and hassle that’s why I highly recommend a solid dropshipping course.
I have been dropshipping for a long time and I have built profitable stores (I currently do affiliate marketing though) and I highly recommend you check out this course called eCom Elites. (I did a review on this, make sure you read it!)
It’s by Franklin Hatchett who has been doing dropshipping WAY before it was famous.
This course definitely has helped me increase my eCommerce income before. However, I don’t do dropshipping anymore because I am focused on affiliate marketing.
Now, this is not another expensive garbage guru course. It’s one of the best & most affordable dropshipping / eCommerce course out there.
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