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FB Playbook Review (Fred Lam Course)

Is FB Playbook Course worth the money or not? Find out as you scroll below!

Many self-acclaimed “successful” entrepreneurs release playbooks so that you can “copy and paste” to duplicate their success. The FB Playbook by Fred Lam is no different. Fred Lam has built his online business into the eight figures range with Facebook Ads, and he says you can do it too, by just copying his tactic. Is this possible?

Now let’s take a look at the course and content included and find out if it’s the one for you.

What is FB Playbook?

Social media, particularly Facebook, has been an increasingly common marketing tool for eCommerce retailers, local businesses, digital agencies, or affiliate marketers, and with good reason. With 2.45 billion users reported in 2019, it is an excellent place to advertise your product and get the word out there. Out of so many users, you are bound to receive some positive traffic. Nonetheless, you will still need to have a strategy in place so that you are not just blindly casting your net with no results. Therefore, courses like the FB Playbook could come in handy in teaching you what you need to know before trying out Facebook ads yourself. 

The FB Playbook is marketed as the ultimate step-by-step guide to mastering Facebook Ads regardless of what business you have. It comes in 7 simple modules, each covering its topic. Everyone who’s in the marketing field will tell you that Facebook is the easiest way to drive traffic to your business.

The Playbook aims to provide three ingenious Facebook Ad strategies that you can apply to any business. It comes with a “Bulletproof” Facebook Ad template that you can use for your ad campaigns. It also teaches you how to analyze data to reveal hidden ways you can make a profit and to effectively scale up your campaigns.

Module 1 will teach you how to lay the foundation for your Facebook Ads by creating your launchpad. In Module 2, he provides you with three advertising strategies. Learn how to target your customers in Module 3 by using sniper-targeting methods. In Module 4, you will get a “Bulletproof Facebook Ad Template,” which you can implement into your campaign. Module 5 will teach you how to analyze different data points to identify your profits, and Module 6 will give you ideas to safely and effectively scale up for positive ROI. And in Module 7, Fred includes an advance strategy for Pros.

Make sure you read the entire review to make an informed decision if FB Playbook by Fred Lam is right for you or not!


Who is FB Playbook for?

The FB Playbook can be suitable for a variety of people who wishes to advertise a product. Particularly online entrepreneurs can benefit from these modules. Whether the product is an item, a service, or a person, Facebook Ads is great to get the word out to its 2.45 billion followers. Not to mention, there is at least a fraction of this number of people scrolling their feeds daily. Every business needs traffic, and Facebook Ads are the easiest to get started.

  • eCommerce

eCommerce is becoming popular, and Facebook is usually a commonplace for drop shippers to market their products online.

  • Email Marketing

You’re just starting to build your email list, and Facebook is a great way to multiply and get a hyper-responsive email list.

  • Local Businesses

More and more local businesses are using Facebook to advertise their products and services. 

  • Affiliate Marketing

If you’re selling a product, even someone else’s product for a commission, you can advertise it on Facebook.

  • Digital Agencies

Facebook marketing is also popular among Digital Agencies as it is one of the most strategic marketing tools.


Who is Fred Lam, The Founder of FB Playbook?

Fred’s story is a relatable one, coming from nothing and building his success with hard work and dedication just by wanting more out of life. From being a dishwasher 13 years ago, he is now the CEO of several multimillion-dollar businesses, including iPro Academy, by deciding to venture into the online business world. 

Fred is a well-known online entrepreneur with experience in the marketing, eCommerce, and business mentorship field. He began in the media buying sector, where he gained a wide variety of knowledge and accomplishments, which propelled him to prestigious positions. He was the youngest Marketing Manager for BMW Group Canada before launching his own companies iPro Academy and Starting from Zero.

He is a recognizable figure on social media, as it is the primary marketing tool for his businesses. His YouTube channel has over 80,000 subscribers, where he regularly uploads content on business tips and strategies, social media, and affiliate marketing and dropshipping.

Fred is a champion of Email marketing. Besides his YouTube channel, he routinely launches new training courses and products covering a variety of business models related to the eCommerce industry. These you can find on platforms such as the Warrior Forum, JVZoo, Clickbank, and Muncheye. He also offers eBooks and products at attractive prices to get you to sign up on his mailing lists. From there, the upselling begins, which you will also experience with the FB Playbook.


What is Included in FB Playbook?

Module 1 – Facebook ad launchpad

Module 2 – Advertising Strategies

Module 3 – Sniper-targeting methods

Module 4 – Facebook Ad Template

Module 5 – Data Inspection

Module 6 – Scaling Ads

Module 7 – Advanced Facebook strategies


FB Playbook Pros & Cons

PRO'S

Easy to understand

Beginners shouldn't have a difficult time going through the content in this course.

Good Facebook Ads content

Alex seems to have a solid understanding of the platform and using funnels to boost your sales, so the content is quite good on this side.

CON'S

Not enough content

You really want more strategies than just Facebook Ads if you want an advantage over your competitors, so you'll need to run more research.

Overpriced

The price isn't exaggerated like most courses (unless you book mentorship), but it's still more than the actual value Alex offers in this package.

 

Quality

Alex does have knowledge on the subject, but there's not enough content here to give you a significant edge.

Ease of use

The course is quite easy to understand, mostly thanks to the overall lack of depth in the course.

Features

You get 5 main modules, from planning to fulfilling orders, plus a bonus module in the end. If you decide to pay for the most expensive package, mentorship is included.

Support

You can pay over $2,000 to include mentorship from the author.

Personal Experience with FB Playbook

For just $7, I think its worth to take a look at the FB Playbook to see if you want to continue to explore further.

FB Playbook Scam?

Nope, FB Playbook is not a scam however, there are definitely better courses out there you can get like eCom Elites.

Is there a Discount Code?

There is no discount/coupon for Fred Lam’s FB Playbook course.

There are other sites claiming they either have FB Playbook Coupon or FB Playbook Discount but, this is definitely not true. Also, FB Playbook Nulled or FB Playbook Free is not a thing.


FB Playbook Final Verdict

Facebook Playbook provides you with general guidelines on how to establish and run your own Facebook Ad campaign. At $7, it is a fundamental overview, perfect for beginners who are just stepping into the field of Facebook marketing. However, it only covers the shallow parts, and you will need much more information to grasp the concept as a whole properly. 

Fred Lam is a renown marketer in the field. Although his strategies are “proven” or “tested,” there is no guarantee that you will face the same success if you “copy and paste” his Playbook. You need to consider other factors such as the product you’re marketing as well as your target customer base. Therefore, you shouldn’t 100% trust that it will immediately work for you, and you should do your own set of tests.

Author Fred Lam regularly advertises his Playbook on social media, and you might’ve come across it a few times. He’s even active on YouTube, where he appears to be offering free copies. If you choose to get a free copy, you’re automatically added to Fred’s email list, which is one of his primary goals. In return, you will get a free eBook titled ‘7 Results Facebook Driven Tactics’ with some free content and strategies. However, I see it more of a marketing tool for Fred than an actual Playbook that you can follow.


FB Playbook Alternative

One of the best and most affordable drop shipping / eCommerce courses out there that I love is eCom Elites. It’s by Franklin Hatchett, who is one of the first people to actually get drop shipping popular, he makes 7 figures online from various businesses, not just e-commerce. Franklin constantly updates his courses so, they aren’t out of date.

I have been dropshipping for a long time and I have built profitable stores (I currently do affiliate marketing though) and this course is for someone whos a complete beginner all the way UP to Advanced dropshippers like me, it has definately helped me increase my eCommerce income before. I don’t dropshipping anymore because I am focused on affiliate marketing.

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