What Is a Free Plus Shipping Funnel and How to Build One?
Your Ultimate Guide to Free Plus Shipping Funnel
FREE is a magical word. It keeps online buyers hooked to shopping sites for a long time. Whenever you use the word FREE for an object, the audience will feel interested to listen and go through your product page. This is one of the best ways to hook them into purchasing things now and also in the future.
Why will customers get anything for free?
With a free plus shipping funnel, you can attract potential customers with a free shipping offer. You ask your visitors to come to your website to buy the products they like. During the course of choosing the product and making the payment, you ask for the visitor’s name, shipping address, and email id. These details are enough to make them your long-term customers. You will show them that you are providing free shipping, while, in reality, you will calculate the cost of shipping within the product price. Here’s how it works.
Suppose you manufacture earphones, and the cost of manufacturing is $10. You need to pay $2 for shipping charges. You provide the product to your customers for $12. But that means you reach only your break-even point and not make any profit. The idea of a free plus shipping funnel is not about making profits in your first product. The real catch is when a visitor clicks on that “buy” button. To unlock the free offer, the visitors will get redirected to their checkout page, followed by an upsell page. This is the page where you make your money.
Before checking out, the visitor needs to provide shipping details that you can use later to market your products. Over the years, hundreds of companies have used this technique to ship products for free and then make thousands later. And the idea starts with a free plus shipping funnel.
How to set up a free plus shipping funnel?
Now that you have an idea of what’s free in a free plus shipping funnel let’s take a look at how you can create this type of funnel to market your products.
1. Developing the landing page
The landing page is crucial when it comes to free plus shipping. It provides the layout of the offer to your potential customer. This page should tell them about the offer in detail. Most importantly, it should have the “Order now” or “Buy now” option.
For example, you run an online fashion magazine site, and you want people to subscribe. You create a landing page that says, “Claim your free t-shirt now.” You provide different sizes, such as S, M, L, XL, 2XL, and 3XL. When you promote the offer, you don’t say anything about the fashion magazine subscription. The landing page should only talk about the free product to keep the visitor interested.
2. Creating the checkout page
This is the simplest step while building a free plus shipping funnel. It will look like any shipping page you see on an online shopping site. Make sure you ask specific shipping details, such as phone number, email address, shipping address, nearest landmark, city, postal code, country, and state.
Different companies have different marketing objectives. This will decide how you develop your upsell page. You can either provide a free product and charge a small amount for shipping and then redirect them to the subscription offer, like in the example above. Or, you can include the shipping charge in your product and then claim that you are offering free shipping. You can then use your upsell page to sell other products.
3. Developing the upsell page
Let’s continue with the free t-shirt and fashion magazine example. Once a visitor selects the size of the t-shirt and clicks on “Buy Now,” it redirects them to the checkout page. You get all the information of the visitors, such as email address and contact number that you can use later to market other products or send them intimation about what they are missing out by not subscribing to the fashion magazine.
Once the visitors land on the upsell page, you need to make a quick impression. This is the page where you can make your money. For example, you can provide them with a one-time annual subscription offer for $10, which usually costs $15. Here also, stress on the fact that it’s the visitor who gains. Keep encouraging the visitor that he/she is not only getting a free branded t-shirt but also a subscription to one of the best fashion magazines.
However, make sure you don’t sound too needy. Allow the visitor to linger on the idea that they could spend $10 and get a combination of a free t-shirt and a year’s subscription. The more they think, the more chances you have to convert the free offer into a sale. Plus, you already got the email address and contact number of the visitors. This means you can use that information to pitch for other products later.
4. Creating the free plus shipping funnel page
The entire free plus shipping funnel process is interlinked. You cannot skip any stage to make more money quickly. Therefore, once the visitor hits the “buy now” button, he/she will get redirected to the checkout page, followed by the upsell page. If they agree to buy the subscription of your fashion magazine, you need to take care of that part in the free plus shipping funnel page.
This is the page where you fulfill your promise of providing them with an annual subscription at a discounted rate. You can provide a discount code or ask them to sign up on the magazine site after making the payment. Once you fulfill your promise, you end the free plus shipping funnel process.
Remember, some visitors may not want to subscribe to the magazine or buy anything from your upsell page. And there is nothing you can do about it. Therefore, don’t think that everyone who visits your landing page will become a long-time customer. Focus on developing the landing page and upsell page carefully to initiate a sale.
How to create sales funnels using ClickFunnels
ClickFunnels, as is known among prominent Internet marketers, is a beast among the many sales funnels software that honestly tries to mimic the many features of ClickFunnels that makes it the first choice of most marketers.
ClickFunnels, thanks to its powerful integrated drag-and-drop interface, empowers marketers with little to no programming knowledge to create world-class, effective conversion-optimized sales funnels in literally a few minutes. Moreover, it even provides them with dozens of prebuilt templates that Russell Brunson (the CEO of ClickFunnels) along with his team of expert marketers have created for their own marketing campaigns and have successfully generated millions in revenue using them.
So, now that you have a basic understanding of what this powerful software is all about and believing that you have subscribed to the service, in the following sections, I will be discussing essential steps that you can take to create an ROI optimized sales page using this tool.
Let’s get started.
1. Create a new funnel
Once you have subscribed and logging into your ClickFunnels account, you will be greeted with a beautiful, easy-to-use interface providing you with every essential feature you will ever need to create an effective sales page.
As for this example, you will want to create a custom funnel with an order form, order confirmation page, and integrated one or multiple 1-Click upscale options.
Once you have made your selections, you can choose one template from dozens of options that you will be provided with. Choose the one which best aligns with your brand identity and your niche’s needs.
2. Set up
Your next step involves creating a funnel and then optimizing it such that your order page has a higher conversion rate.
To improve check out experience for your customers, ClickFunnels provides marketers and businesses with an easy to integrate two-step order form that you can include in your sales funnel by dragging the two-step order option from the sidebar directly onto your page.
Once it’s populated, you will want to fill in the blanks with appropriate data and customize the style as per your needs.
What’s really interesting about this feature is the fact that you get complete control over its customisability. Furthermore, you also have the option to show “limited availability” timer, also known as “scarcity timer,” which has a reputation of dramatically improving the conversion rate.
This is yet another great feature to sell multiple products from one single order page. By integrating this feature into your two-step order form, you can offer your “about to become a customer” with yet another appealing product offer with “limited time availability” and “discounted rate.” If your second product is also aligned to your customer’s needs, there’s a high chance that he will make the purchase, thus making you more profit without you doing anything literally.
Creating sales funnels using WooCommerce
If you have chosen WordPress as a platform to create your sales funnels, then you have made the right decision. Not only is WordPress free and open source to the public, but it is also the world’s most popular blogging platform and is poised to become the leading content management system in the world thanks to its massive community of dedicated developers and designers who are regularly contributing to its future development.
What’s really interesting about WordPress is its integrated compatibility with multiple extensions and themes, which makes it so much flexible and customizable. Thanks to its templating system and addons capability, businesses and marketers alike can use WordPress to create a full-fledged authority publication to niche websites targeted at a specific audience or group of audiences.
Which brings us to creating full-fledged funnels using WordPress and enlisted are some essential steps you must follow to create one:
1. Install WooCommerce WordPress plug-in.
WooCommerce is quite a popular e-commerce plug-in designed and built specifically for WordPress. In fact, today, it’s owned by Automattic, the parent company behind the WordPress platform. And so, you can stay assured of its functionality and ease of use.
Today, WooCommerce powers hundreds upon thousands of online businesses to sell their product to their customers in the most efficient and customer-oriented way. What’s really fascinating about this plug-in is that, using third-party services and addons, you can further enhance its integrated features, making it even more powerful and relative to your business needs.
One such specific business needs are funnels, which you can create by installing the premium extension from Thrive Themes -> Thrive, Architect, Elementor plug-in, CartFlows addon, and many other.
Do note that these extensions are not free and that most of them either offer interested individuals with a monthly subscription or a one-time fee with the ability to install and use them on one or multiple websites. For more information, you would want to visit their individual official pages.
2. Thrive Architect
For the sake of this example, I’ll be discussing the steps you might have to take to create an effective, engaging, mobile-responsive funnel using thrive architect plug-in.
First of all, you must know that you can get a thrive architect plug-in at a discounted rate if you choose to subscribe to the annual subscription plan.
Once you have this plug-in, you will want to install it by visiting your WordPress administration panel. Once installed, the thrive architect will integrate a powerful drag-and-drop WYSIWYG interface, just like ClickFunnels onto your website.
You can assess this feature by visiting the theme customization option. As soon as you click this link, a new tab will open the loading theme architect along with all its website customization options.
From here, you can either start from a blank canvas or simply choose any prebuilt layout and implemented it on your website.
Just like ClickFunnels, thrive architect also comes with multiple components meant for conversion optimization, including CTA buttons, attractive hero banners, timers, etc.
The added benefit of using WordPress along with theme architect is that you own your data. By this, I mean to say that, no matter what hosting plan you choose, no matter what theme you choose, and whether you decide to delete your site or not, you will have the data and that you will have the ability to restore everything in just one single click. This is not possible with ClickFunnels. Your funnels are active on ClickFunnels till you have an active subscription with their platform. Once you enter subscription, everything is lost, gone, and after a period of time, it cannot be recovered.
So essentially, with WordPress and Thrive Themes, you are in full control of everything.