GrooveSell Analysis: A Free Alternative For ThriveCart? (2021)

Find out the Full GrooveSell Analysis Below!

GrooveSell Analysis

GrooveSell is a new shopping cart solution that’s being developed by Kartra’s co-founder, Mike Filsaime. His new development team, GrooveDigital, has been trending for quite a while now thanks to their GrooveFunnels offer, especially with their free GrooveSell release.

Since the offer came out, many people have claimed how GrooveSell could be the best shopping cart—even better than solutions like ThriveCart or SamCart—even during its development.

You can use GrooveSell to sell both digital and physical products as well as subscription services and memberships to anyone. Just like its competitors, it lets you build optimized checkout pages without any previous expertise thanks to its focus on intuitiveness.

Without too much effort, you can create amazing branded checkout pages with upsells, order bumps, and more. Its main focus is to become the most versatile and powerful shopping cart solution for online entrepreneurs.

Is it really free? Why?

Yes, it’s completely free, and that’s because of how the current global health crisis has treated businesses all around the world. Small businesses and entrepreneurs are the backbone of the world’s economy, yet they’ve been the most affected by current events.

Regardless of where you live, you’ve probably seen at least one business close down since everything started. Even huge brands have had to close down stores because of how the economy has been affected.

The other side, of course, is the number of companies that have come out to help however they can. Some have created health equipment, others give away huge discounts, and GrooveDigital released GrooveSell for free.

Right now, the entire GrooveFunnels package is being developed—more on that in a bit—so neither GrooveSell nor any other GrooveApp has been fully developed. The larger product line has been set for launch during the current year, but even before its release, all platforms in their current state are fully available.

In its current state, GrooveSell is still completely capable to take care of your checkout pages and payments via its integration with PayPal and other gateways. Even better, you have access to the Lite version of GroovePages, so you can also build landing pages for your products.

If you’re not too picky, you can run a small business using your free account for both platform: from the sales to the thank you page.

How much money would you save?

There are dozens of competitors for GrooveSell right now, yet the better ones can be quite a considerable investment. Regardless of which one you compare GrooveSell to, nothing saves more money than “free”.

One of the most affordable solutions is SamCart, and it’s still $49 monthly for the cheapest account. You could save money in the long run by getting ThriveCart since it’s a single payment, yet you’ll need to pay $495 upfront, and $195 if you want the full suite. The last option is something like JV Zoo, which doesn’t have any upfront investment, but it charges up to 7.5% commissions depending on the product you’re selling.

Regardless of your choice, the result is the same: your profits will have to take a hit. Of course, they’re all worth the investment, but why would you do it if you can get exactly the same functionality as their premium versions for free?

Part of a larger product: GrooveFunnels

Now, let’s talk a bit about GrooveFunnels: the main product. If you know what’s Kartra, then you have an idea of what GrooveFunnels will be. In fact, Mike Filsaime was the former head of Kartra until he left to start GrooveDigital.

GrooveFunnels is a full marketing suite with in-built integrations via GrooveApps. These GrooveApps include GrooveSell and GroovePages, which I’ve already mentioned, plus several more to cover pretty much everything else for which you’d need to pay different subscriptions to different tools.

Along with GrooveSell, there’s GrooveAffiliate, which you can use to create affiliate programs for your products. There’s also GrooveMail, which will handle your email marketing automation, like ActiveCampaign.

Other GrooveApps include GrooveMember for membership websites, GrooveVideo for hosting your videos, GrooveWebinars for hosting live and automated webinars, etc. The list goes one, and there’s basically a GrooveApp for every task of your marketing efforts.

GrooveFunnels is still in its beta phase, and you can register as a beta tester and use it without paying anything until its full release. Beta testers will have the chance to pay a single—or installments—fee for lifetime access to the premium GrooveFunnels experience.

It’ll let you skip the monthly subscription that’s planned for the platform.

GroveSell is still free, however

Don’t worry, GrooveDigital’s approach was basically to take GrooveSell and GroovePages Lite and release them separately for free. You don’t need to provide any payment details; you just need to register your account and use them in any way you want.

You’ll also have full access to future updates to the platform as they add more functionality. Don’t worry about upsells or hidden fees; it’s the full experience for the rest of your life—even if you decide not to get the entire GrooveFunnels suite.

What kind of tactic is this offer?

Naturally, the ideal scenario for GrooveDigital is that you like the features and decide to pay for GrooveFunnels entirely. However, there’s no hidden tactic behind the free offer; it’s exactly as you hear.

You can host all the funnels for all the products you want, with all the checkout pages and affiliates you need. It’s the entire feature suite from other shopping cart solutions, but it’s completely free as long as you create your account.

Naturally, Mike Filsaime and the team expect to build a relationship with all of its users. GrooveSell is still a taste of the main offer; it extends to the Facebook group with the GrooveFunnels community with help and training for everyone.

You know how it goes: the standard CRM from any company. Regardless of these expectations, you’re the only one who decides whether or not you’ll pay for GrooveFunnels or just stick to your free account.

Even then, as I said, GrooveSell is more than enough for a lot of entrepreneurs.

The only thing you’ll need to keep in mind is that this offer will likely not last forever. As mentioned, it’s basically an aid for smaller entrepreneurs during the global crisis, so chances are good that once it ends, they might go back and offer it solely as part of GrooveFunnels.

Of course, if you register now, you’ll have free access to GrooveSell, GrooveAffiliate and GroovePages Lite even if the offer does end. You don’t even need to give them your credit card information to create your account.

How does it stack up to the competition?

Well, Mike Filsaime and many of the GrooveDigital team were also behind Kartra’s launch and development. Kartra and WebinarJam are among the best solutions in their own industries, so there’s no reason to expect less from GrooveDigital.

If you try out the platform—and you have experience with other shopping cart apps—you’ll quickly realize how much better it is, even in its current state. The framework and software behind GrooveSell is nothing but the latest iterations of the older technology used by Kartra; it runs smoothly, no matter what you want to do with it.

It’s an excellent platform for any entrepreneur who wants to save money without sacrificing features. Even if you want to take advantage of upsells, order bumps, and similar tactics, you don’t have to pay anything as long as you’re using GrooveSell.

If you decide to go for GrooveFunnels—and take advantage of the lifetime deal for beta testers—then you won’t have to worry about adding any integrations whatsoever. Everything you need will be covered by a GrooveApp.

You can use GrooveSell with WordPress if you already have a website up and running, and even if you don’t want to pay for GrooveFunnels, GrooveSell integrates with Zapier, so you’re not short on integrations.

The platform is still in its beta phase, along with GrooveFunnels. There’s also somewhat of a leaning curve while the UI is optimized, but you’ll still have full access to future updates, so it’ll only get better.

Besides, it’s a free alternative to paying hundreds or even over a thousand dollars at the end of the year. You can even use it with your own domains without paying for premium accounts like some of its competitors, and this goes from your checkouts to your affiliate links.

It doesn’t have any hidden transaction fees or anything like that, either.

What will GroveSell offer in the future?

GrooveAffiliate will be part of GrooveSell once it’s fully developed, so you’ll have access to an affiliate recruitment and management platform. I shouldn’t need to tell you how much money you can save on marketing just by sharing commissions with your affiliate marketers.

GrooveSell will also integrate with most of the popular payment processors like PayPal and Stripe as well as lesser-known ones. There’s also GrooveDigital’s own solutions, which I’ll cover in a bit.

Just like Kartra and platforms like ClickBank, you’ll also have access to a platform-wide marketplace. You’ll be able to host your own products with affiliate programs for any marketer who wants to join. Naturally, you’ll also be free to surf through other users’ offers and join anything you see interesting.

GroovePay and GrooveSell Payments

GroovePay will be a competitor to services like Stripe and PayPal. Just like GrooveSell, its objective will be to offer a much more affordable option, with lower transaction fees. There’s still no launch date for GroovePay, yet it’s easy to assume that it’ll be sometime after the main GrooveFunnels release.

GroovePay will support credit card payment as well, and it’ll be a much smaller investment for entrepreneurs in industries like eCommerce, e-learning, and others—especially those who dread the large transaction fees charged by PayPal and similar platforms.

GrooveDigital estimates savings for over 35% of what you currently pay for PayPal and Stripe.

On the other hand, GrooveSell Payments will be a service available for GrooveSell users who want to activate it. It’ll act like GrooveDigital’s own Clickbank: processing transactions for payments like affiliate commissions and more.

What’s even better is that GrooveSell Payments will also take care of calculating and managing your taxes and even accounting if you wish. Everything will be available for lower rates than similar options like Clickbank, as I already mentioned.

It’s a particularly useful solution for people who want to take advantage of larger product launches but don’t want to run the risks related to PayPal, like being shut down.

Even better, one of GroovePay’s main goals is to provide users with an easier way to get their merchant accounts. If you have any eCommerce experience, you’ll know how much of a pain this can be.


As you can see by now, GrooveSell is a unique opportunity for any online entrepreneur right now, regardless of the industry you want to venture into. It’s more than a worthy competitor to some of the best and largest shopping cart alternatives, even like SamCart and ThriveCart.

Having tested it myself—and knowing others who have done the same—I can even say I think it’s a lot better than its competition. Even at its current state, it’s a perfect platform to create attractive checkout pages and selling your own products.

In fact, I’ll admit I’m quite excited to see how far it grows. You can already take advantage of upsells, discount coupons, widgets and embedding, and plenty of customization features for your checkouts. It’s honestly quite difficult to imagine what else GrooveDigital could add to the package.

Not only that, but you also get GroovePages Lite, so you’re free to add landing pages and even simple funnels to your checkout pages. I’ll say it again: if you know what you’re doing, you can run a small venture just with your free account for GrooveSell and GroovePages Lite.

Of course, I also need to advise you to try out the beta testing program for GrooveFunnels. You have full access to the entire suite at its current state for free until its full release. You can then buy your lifetime license if you want and skip any monthly subscription.

Snag Success Author Adam

About Me

Hi, I am Adam. The founder of this blog Snag Success & many other niche sites.

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