How To Build A Sales Funnel Fast! [Beginner’s Guide] (2021)
Find out how to build a sales funnel quickly Below!
Table Of Contents
With all the marketing platforms, courses, and resources available, setting up a funnel should be easy. Unfortunately, not many entrepreneurs realize that, and they’re left paying unnecessarily high fees to get theirs built or even forgetting about funnels altogether.
It doesn’t have to be that way, and it definitely isn’t. You can create an excellent sales funnel from scratch in under an hour with the right tools, and that’s my objective today: teaching you how to do it.
Sales funnels used to be one of those tactics you’d develop solely after specializing in marketing. Back in the day, they weren’t as widespread as they’re now; they didn’t even have a name.
Marketers just knew they had to warm up their customers before making a sale. How to do that was left to their own imagination.
With the internet working the way it does, that’s far from the truth today. You’re about to learn how.
Let’s start with the concepts you’ll need to understand before even touching your funnel builder.
First things first: do you need sale funnels?
Alright, a sales funnel isn’t 100% indispensable. You can definitely sell anything without building a sales funnel, but it’s like trying to hunt with sticks and rocks. Why would you do it when you have better options, which everyone uses today anyways?
In other words, sales funnels aren’t strictly necessary for any business, but not using them means you’re facing a self-imposed handicap. You’re voluntarily giving the edge to your competitors.
If you want to sell anything: physical or digital products, courses, services, coaching, consultancy, and more, you can benefit from a sales funnel. It’s the best way to take your potential customers through a small journey explaining everything you have to offer in the way they want to hear it.
I’d even go as far as saying this: you might avoid using a sales funnel builder, but you’ll probably end up creating your own funnel anyways. Funnels are an integral part of marketing anything, and they’ve been long before they were given that name.
There’s really no reason to give yourself a harder time by willingly taking the longer path.
Explaining the basics
In case you’re not familiar with the term, let me explain the concept of a sales funnel to you. Who knows? Maybe you came here just because you heard sales funnels were good but don’t really know why—or what they are.
Understanding the concept of a sales funnel is critical if you want to implement them properly.
A sales funnel is a process. It encompasses the different steps necessary to take someone from not knowing your offer exists to buying your products. That’s why I said you’re likely to use a sales funnel even if you don’t mean to; it’s part of every business.
After all, no brand is created with instant recognition, right? You need to convince people who’ve never heard about you that you’re the solution they’re looking for. Virtually any approach you use to turn them into customers is essentially a sales funnel.
Today, sales funnels focus on more than just getting you a sale. Current platforms like ClickFunnels and Kartra make sure to squeeze as much value from your customers as possible.
Most funnel builders focus on something called a “value ladder”. It’s basically a series of offers with increased value, from the cheapest to the most expensive. These are usually introduced as upsells and order bumps for a main offer.
Let’s say your business is marketing. You might offer to create social media posts at first; this is your cheapest offer that will catch their attention. Your value ladder could follow that by offering paid ads, then full social media management, and finally taking care of their entire marketing: from planning to execution via all platforms.
You would be able to charge from a few hundreds for the social media posts all the way to over a thousand dollars (in profits) for the last offer. A sales funnel shows them all of these services and—via copywriting and email followups—take them from buying your cheapest offer to the most expensive.
Of course, you can do that from scratch with a regular page builder and email service, but I’d say it’s easier to get yourself a tool that does everything from a single place.
The keyword for a good funnel is “compelling”
Now, when I say “compelling” I’m not just talking about empathy or engagement. You need those elements for your sales funnel, but they’re not its beginning and end. You want to aim those emotions towards your products.
In other words, you want your offers to be compelling—not just your funnel. Remember: your funnel is to convert your potential customers towards buying, subscribing, and doing what you need them to do.
You want to catch their attention, possibly disrupting whatever they were doing just to see what you’re offering. Of course, you should already be targeting people with problems your products solve; this is because the next step is to make them realize that discomfort and wish for a solution—the one you’re offering.
Once they’re looking for the solution you’ve been suggesting, you hit them with your real offer. This doesn’t have to be a purchase, either; you can have them sign up for your mailing list or pay for an upsell. It’s the result you want from them: conversion.
You want to follow that pattern regardless of your funnel type or your goal: get their attention, make them notice their problem, and give them the solution they want.
It boils down to copywriting
You can display product images, logos, and other visuals, but all communication comes from the same source: words. When using funnels, these words will be written—as simple as that.
You can write in any font, size, and color you want, but in the end, you’ll still be writing. That’s why copywriting is a vital skill to have if you want to implement sales funnels into your marketing, and it’s the same for almost any marketing approach other than video ads—and even those need a script.
This births a small problem: copywriting can be quite difficult. There’s huge demand for copywriters for a reason: it’s as necessary as it is hard to master. However, the benefits are amazing.
The reason is that communicating properly is paramount for any business. You could design a sales funnel with nothing but a background and good copywriting, and it’ll bring solid conversion rates anyways.
On the other hand, you could design a professional page with HD images and the most advanced design techniques known to mankind. Then, you add poor copywriting and you’ll see its performance dying.
It’s preferable to include better copywriting that visuals. That’s a good rule of thumb.
Mastering this skill can be difficult, but that’s not the same for finding the resources necessary to do it. If you’re patient, you have the entire internet industry to learn from: funnels from your competitors, courses, articles with advice, tutorial videos, etc.
Just make sure you focus on your products’ benefits and how to convey them to your audience. Learn how to help your visitors realize they have a problem you can solve. Other than that, it’s all about learning which words to use. The rest is just assorted techniques to help you convince them better: suggesting scarcity, empathy, humanizing, etc.
The sales funnel process: pure psychology
The last concept I want to discuss before we start is the general process your funnels should follow. This is what traditional funnel marketing used to leave out.
You first need to make your potential customers aware of your business and offers; you do this via paid ads, content marketing, events, etc. After that, comes what people call the “interest” phase; you feed information strictly about your solutions so that people starts to feel curious about them, and this can be done via email marketing and content targeting.
Those phases are “awareness” and “interest” in most guides. It should be easier to memorize them that way. They’re commonly covered by your sales funnel alone.
By now, you should be nurturing your leads with offers and special deals. This is also done via email marketing and free trials. This used to be covered outside the sales funnel, but platforms like ClickFunnels also handle your email marketing today.
After they’ve considered your offer, comes the “intent” phase, which is when they decide what they want to do: buy or forget about your offer. Ideally, you convince them of the former via CTAs, coupons, and similar strategies.
Understanding the psychology of a sales funnel is the last concept you must grasp to ensure your funnels’ top performance.
Diving into funnel building: the steps
Now that you know everything about sales funnels, let’s actually dive into how you can build your first funnel. I’ll be using ClickFunnels for the example, mostly because you can follow these instructions with the free, 14 days trial.
Of course, you have several options when it comes to funnel builders, but I’m particularly fond of ClickFunnels. It’s perfect for our purpose today as well, as it’s the most beginner-friendly platform available by now.
Getting your free trial
The first step is to head over to ClickFunnels and apply for your free trial. You just need to provide your information, so don’t worry about paying anything. Just make sure to cancel this trial before your 14th day if you don’t want to start paying for the platform.
Boot up your account
The next step after creating your account, get into your dashboard and select the option to build a new funnel. This will take you to a screen with several funnel types and templates. This is our next step.
Finding your type of funnel
This is the first critical step. You have over 20 types of funnels available, and the difference between each funnel is the goal you want to accomplish with your campaign.
If you want to collect email addresses, go for a squeeze page. If you want to launch a product, there’s an eponymous category. The same goes for surveys, webinars, etc. A neat way to find better options is to narrow down your industry and goals for the most popular funnels in those niches.
The other option is to use the classic builder option. However, the steps are roughly the same: pick a goal, type and start building.
Pick a template
After choosing the type of funnel you want to use, then you’ll be presented with multiple funnel templates you can edit. All of these are optimized for the needs you just marked, and you can pick any of them.
Customize and launch
All templates in ClickFunnels are 100% customizable in every way. You can add, remove, and edit all elements within your design until you’re happy with the result. You don’t need to touch any code, either, thanks to the visual editor.
What you see after you’re done is exactly how the funnel will look after launch. You can also add your own email service if you want to.
After you’re done, take a final look to see if anything needs changing. If you’re fine with it, then test it to see if everything—from the URL to the integrations—is working fine. Then, launch your funnel.
Your funnel is ready: now what?
Now that you’re funnel is ready, this tutorial is pretty much finished. Let’s take a final look at some of the things you ca do with your funnel and your ClickFunnels account if you decide to stick to the platform.
Drive traffic to it
The next step is outside the funnel: driving traffic to it. You can use your funnel with paid ads, embed it into your blog, and anything else you want.
If you’re going for paid ads, then make sure you still stick to your branding—the same one you used on your funnel—for better results. If you’re blogging, then make sure to learn how to run proper SEO and how to write engaging content relevant to your business.
Of course, you can learn everything you need from the internet, just like with copywriting.
Build your arsenal
Product launch and squeeze pages are the most common funnels, and the best ones for your first one. However, there are several types of funnels you can build, and each one can play an important role when growing your business.
As you learn more about marketing strategies, you’ll quickly realize ClickFunnels probably has a funnel template for that.
If you want to launch webinars, there’s a funnel ready. If you want to host courses with membership areas, you can build a funnel to promote it; ClickFunnels even supports basic membership websites if you don’t want to get another platform.
You’ll also want to collect more information than just an email address if you want to improve your targeting. Application funnels are perfect for this task.
Just keep learning. As an entrepreneur, you’ll never know everything, and there’s always something new you can discover and apply to your business. Then, go back to your account and find the funnels you can use for these new skills.
Improve your skills
Finally, there are countless courses, eBooks, and resources around the internet. You can always learn a new copywriting technique, funnel designs, platforms you can use, and more.
Don’t neglect any information you can add to your list of tactics as long as it’s something you can actually use.
There you have it: the funnel you built shouldn’t have taken more than half an hour. If you built it while reading the steps guide, you’ve probably finished the article and your first funnel in less than an hour, too.
ClickFunnels isn’t the only platform, but it’s the best one for beginners who want an all-in-one solution without feeling overwhelmed. Make sure to take the free trial for it and any other platform you might be interested in before spending a single dollar.
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