How To Create A Membership Website Easily: (User Login Included) (2021)
Find out how to create a membership website with ease Below!
Table Of Contents
Membership sites are a great way to get a loyal customer base and guaranteed sales, so you’ve probably thought about it at least once –you’re here, after all!
Well, it’s not a seamless talk, according to most guides. You’ve probably read about the countless plugins you need to install; wouldn’t it be nice to find an easier way to make one?
Luckily, that’s what you’ll find here. I’ll show you the steps you need to take so that you can skip the whole programming nonsense and go right into showing your creativity.
You’ll learn how to use the best tools to make things easier, how to grow your site, and how to gain higher conversions. Making a great website that people will pay to become a member of is one of the best ways to make some passive income for yourself.
Tools you’re going to need
You won’t find a hundred plugins. You’ll only need 3 platforms, and you can even sign up for them and try them. You can use any tools you want, but I’ve listed the 3 I use the most and can help you save money.
- ClickFunnels offers a 30-day trial that you can use before buying it to see if it fits your style.
- Mailchimp is one of the best tools for building email lists and running your email marketing strategy. You get 2,000 leads and up to 12,000 emails to send monthly for free.
- Canva is a great option for creating flyers and other visual designs, also for free.
Considerations before (and while) building your website
Having good foundations is as important as working on the technical side of your business. You can make a huge different by having a good start both mentally and technically.
Many entrepreneurs (myself included back then) just want to start working on the specific objectives without considering the grand scheme. Overcoming that is a crucial step for becoming a successful internet businessperson.
First off, sit down and figure out your plan. Be thorough about everything. Having a good goal is necessary, and it’s more important than whether or not you’re making money. Have a good view of your objective.
You can even write down what your ultimate goal is and post it somewhere you can see it often. Write down both short- and long-term objectives; also, add what you need to achieve each goal.
Your short-term aims are what you want at the end of the year. Think of how you want your life to be in the next 12 months, and focus on something you can start doing right now.
Your long-term goals are much bigger. Instead of thinking about the next year, think about what’s the life you want; think about what success means to you and how much you need to earn to get there.
This long-term view is what you want the most. Remember that you can achieve those results as long as you keep the vision and your work towards it.
Goals are what moves success. Therefore, make sure to stick your written goals somewhere you can see them everyday. You can stick them on your desktop, or you can even turn them into your wallpaper. Just make sure you can visualize them every day.
You can talk to others if you need motivation, but it’s better to look at your goals each time you wake up. You can feed your motivation by thinking about what you’ve done and what you can still do to get there.
Creating your brand
Branding isn’t the first thing that comes to most people’s minds when they think about membership websites. However, that’s still a business, and the first step to elevating your business to its maximum potential is to develop a strong brand.
You must know how you want others to perceive your business.
Many think that you have to choose between being personal when developing your brand or having a team, but that isn’t quite true.
Not only you can work with both, but you can also do it efficiently. However, it’s still a good idea to use your personal name for your brand when you’re just starting to build your reputation; using a persona is another good option.
Why do I recommend that? Well, your name will matter in the future. Your personal reputation will benefit from that growth as much as your brand.
A good first step is to think of a brand name for your business. Even better, you can hop into Canva and create your logo. You can create logos and any graphic design you need for free with Canva, and it’s also very quick.
It’s easier and more effective than the default Paint, and you have plenty of templates you can adapt to your vision.
Make sure you don’t waste an entire day working on this, though. Up to an hour is enough; you just want to have a general idea that you can use as the foundation for further development.
It’s common to feel intimidated by changing your identity, but there’s a long list of major brands that have even redesigned their whole image over time. In fact, virtually all major companies have done so: think about Burger King, Apple, or even Starbucks.
When learning how to build your opt-in page, having a brand (and logo) established will help a lot. These pages work for collecting emails from your potential customers, and that goes into building a list for your email marketing, so keep your identity in mind.
Why is your brand so important? Well, building hype around your business will make people follow you even before you even have a product; it’s a very effective marketing technique, and you can even profit from this following if you are working with any affiliate marketing program.
How to create an opt-in page for high conversions?
After you have a solid brand, it’s time to begin collecting your leads; if you don’t know, leads are potential clients that give you their contact information so that you can reach them.
The first step is to build your opt-in page. It’s your gateway to collecting your leads: email addresses and names of your potential clients. You use this information to contact them directly, informing them about all services and offers you have available (or will have in the future!).
The tool I recommend for this step is ClickFunnels. You can play around with its free trial and figure out if you like it; you can even take advantage and get some sales for free.
ClickFunnels gives you free hosting when you pay for a subscription. Additionally, setting up and using it is easy. As if that’s not enough, you can even go back to your older pages and change them around; you can then test these changes to see what works better.
It’s a great tool in the long-run. You’ll want to form an affiliate site from your already-established membership site. That way, your users can take care of the marketing for you.
ClickFunnels lets you do all of that without knowing even a bit about coding or programming languages. You even have access to countless templates you can simply change if you still don’t feel comfortable with your own designs.
In the following sections, I’ll even explain to you the steps to create an opt-in page you can email to your customers, notifying them about upcoming products you’re planning on releasing. Additionally, I’ll also give you a run through the process of exploiting giveaways and baits to boost those opt-ins.
For the time being, you can take one step towards your success right now. You can have a working page in minutes before moving onto something else.
So, let’s go into building your first opt-in page. This is your lead capture: what will get you the names and email addresses from potential customers.
First off, sign up into ClickFunnels. You’ll be taken to a screen showing you your profile and several options.
Look for the “New Funnel” button; it’s at the bottom-right corner of your screen, in yellow. It’ll ask you about what you want to achieve, so click on “Collect Emails”. From there, you create the name and head over to a screen showing you the templates you can use.
Keep in mind one thing: you’re not building a website. This is nothing but a page you’re using to tell people about it and how you’d like them to opt-in. Your objective is to make it as straightforward as possible.
When choosing a template, make sure it fits the image you want for your brand. If there’s nothing exactly like it, you can edit the one that gets closer to it. It has a drag-and-drop editor, so you can click any element and rearrange them as you want.
Once you’re done, come up with a headline. Focus on words that provide hints towards what you’re about to offer to your clients in your specific niche.
Headlines are game-changers: they can spell success or doom for your product. The good side is that you can test all headlines, though; that way, you can go for the ones that get you better results.
There are many trigger words that people use to stimulate visitors into conversion. They’re easy to find through any Google search, so make sure to use them.
Additionally, there are specific colors that increase the possibilities of someone converting in your site. Orange is one; make sure to do your research and find the colors that best suit your style.
I’ve already mentioned that you should match this opt-in page with your brand, but that’s not the only reason why coming up with your identity is important.
You can speed up your growth by including your logo on the opt-in page. You can get people to start noticing it. You need 12.5 impressions if you want trust, so we’re being efficient here.
Once your opt-in page is done, you should move towards a “thank you” one. You’ll get to the corresponding screen after you save your opt-in page.
The steps are the same: click on the “thank you” section, and choose one of the templates that fits you the most. As with the opt-in, play with the elements a bit and create something unique.
After that, there’s just one last step you must do. Integrate the email autoresponder into ClickFunnels. The best option for this is Mailchimp, thanks to the features I mentioned earlier: all the leads and emails you get for free each month.
Integrating the two platforms is easy. ClickFunnels explains it on its own website as well.
After that’s done, you’re then able to start directing traffic towards your page. You can head over to your opt-in section in ClickFunnels to get its URL.
Use the traffic sources or people you already know. Now, it’s time to move on over setting up your email sequences with MailChimp; you can automate all responses that way for increasing engagement in your list.
Email sequence automation
The next step after having an opt-in page ready is to send those automated emails. The reason behind that is nurturing the list you want to build. Not sending emails almost always results in your leads losing interest in your offer.
Email sequences are the way to keeping that interest. This is a topic that can get really deep, but I’m going to give you a seamless way you can do that with Mailchimp. Yes, there’s other software, even included in ClickFunnels, but MailChimp offers a lot of value for free, so you can save some money at the start.
Before getting to the emails themselves, you need to develop your sequence.
Keep in mind that there isn’t a real consensus on what that sequence should be or the frequency you should send them. I like to send daily emails, but that takes a lot of time. A weekly email is good enough at the beginning; what matters is that you create interaction.
Take this time to start growing your hype, so fire up a document and type away.
A good first email is one introducing you and the goals driving your business. I also like to direct people to other channels like a Facebook page with this email. You can even find examples of how people do this by simply searching for it, so don’t be shy to search for inspiration.
You want to have a few weeks ready on your sequence, and then you can automate it.
Get into MailChimp and click on “Create Campaign”. Select “email” and then “automated” on the top bar. Set your campaign name, choose your list, and you’ll be taken to the automation interface.
Here, just start adding emails, changing the delays, and editing them until they fit what you want.
Once done, click on “save and exit”. From there, your emails will start reaching everyone who joins your list.
What products do you want to sell/up sell?
With your sequence ready, it’s time to look for the products you’ll sell and which upsells you’re going to offer with them; you want to take advantage of the warm-up provided by the emails.
The best products to sell are those that calm anything that can make your customers anxious. Educational resources or products that solve certain problems are my favorites.
However, think about your customer’s desires as an itch: you only scratch once. That’s the principle behind your upselling strategy.
For example, if you’re selling a course on how to create a successful eCommerce dropshipping store, a great upsell would be a webinar or an eBook on the best methods for finding high-converting products.
The idea is to figure out the main interest and offer complements that can be a natural next-step after consuming your main product. Upselling is something many businesses do.
For example, car dealerships offer an insurance for the cars you purchase. They also offer mats and window tints. That should paint the picture nice enough.
Think about selling music speakers. That’s your main product. If you want to upsell, great choices include a speaker stand, a paid subscription to a service like Spotify, or discounts for new receivers.
One last example would be selling a blender. You can upsell some recipe books, discounts on spare parts, or a stainless steel knife for cutting ingredients.
Again, the main idea is to find a product that satisfies a need. Then, identify what really is that need and upsell complements that work as smaller solutions for the same problem.
If you’re selling consumables like food or pills, you can settle by selling more, but customers will always appreciate if they can get a good deal on additional products.
What to do if you don’t have products
Doing something you don’t like, you’ll never find real success. The key to the best business of your life is to focus on the things you love. For example, I love teaching and sharing my knowledge with other people. That’s why you’re reading this, and that’s why one of my main “jobs” is creating different courses.
It can be hard to figure out what you really love, but you need to pay attention. The answer is often in your favorite topics when talking to your friends. Think about what you like talking about, and then figure out how to make a product out of that.
Anything can be sold. The more you enjoy something, the better you become at it. The better you are; the more people will pay you to teach them or to do it for them.
Countless people want to learn about anything, and most of them will pay you for it. Russel Brunson, the creator of ClickFunnels has a great book about discovering what you excel at.
The process for building your site
It’s time for the technical side: building your membership site. We’ll use all the notions you learned about ClickFunnels and the rest of the tools. The platform offers many templates for this type of site, but I’ll walk you through what worked for me.
Keep in mind that you can simply change the final page with the title of “membership area” to use this funnel for something else. You can use it for offering courses or other products.
Step 1: VSL page
This is the first page for your new membership funnel. VSL means “Video Sales Letter”, and the first step is to change any image available in your template into a video that promotes your product.
You don’t have to add a lot of information; just focus on the order form for sending people from the list of emails you’ve gathered.
That’s hot traffic. For cold traffic, it’s certainly better to add more information, but you don’t need that when starting.
Step 2: Thank you and up sell page
This page meets your new leads after they accepted the membership. You can complement the membership with special offers for an upsell.
Keep in mind what I already told you about upselling.
Step 3: Membership log-in
The final step is to create 2 last pages on your funnel: the login and membership pages.
You can use a page with a private Facebook group and some additional resources. You can enable them to check their status regarding orders or courses. You can also try some upsells here by offering some more value, or you can leave a contact channel to engage with each member.
After you’ve configured this funnel, just add your product to it and set its price. After that’s done, click on “launch checklist” on your dashboard.
The last steps is to set up the domain, payments, and SSL.
Creating a membership website is a great way to earn some money while learning things like generating interaction and content. You can use your members’ feedback to actively improve your website and overall offers.
The last step is to start using internet ads on social media to send traffic to your site. There are countless tutorials and videos available for free, but you can just stay tuned for our upcoming guide.
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