How To Create A Sales Funnel For E-Commerce
Before starting with the subject of funnels, it is essential to clarify to which field these tools are associated. Its programs are exclusive tools for the development of digital businesses or e-commerce.
The types of e-commerce are virtual stores, referral systems, among others.
E-commerce is everywhere today and requires special tools to develop sales. Sales by funnels aim at a specific audience to maximize time and profits. Funnels ensure that all visitors are interested in getting your offer.
Another feature of funnels is that they are available on a variety of digital platforms. The most renowned is ClickFunnels, which has a significant impact on digital business.
A sales funnel works through stages
Like everything in life, every activity requires a process, and selling by funnels is no exception. Here are the stages you need to take a note of.
The first part is the knowledge to be acquired by both the customers and the business owner. The customer must know you so that he can buy from you; if he does not identify you, you don’t exist for him. It’s essential to show them what you offer for it to interest them.
The goal is to identify the different problems of the population and make them understand that they have a situation. In many cases, people have demanding circumstances and never realize that they have them. An example is the portable phone charger; a lot of people think they are fine without it.
It’s the business owner’s job to identify each situation and establish how their product solves them. When knowing the problems and how to solve them, it is essential to show the customer two things.
The first is to show the public that they have a situation and its consequences. It is essential to detail each result so that each person reacts and can see their reality.
The second is to show how to solve the issue and the advantages of using the product. In theory, you will show yourself as the superhero who comes to the rescue of the masses.
At this point, if you achieved both elements, you are ready to start with the next phase.
It’s a great way to awaken the customer’s interest in the site and the products or services it offers. You don’t leave out every information on the webpages. Instead, you ask customers to contact you if they want to know more. Remember, customers are only going to do that if they are intrigued.
The job is to leave multiple sources of information, which the customer can access from your website. One way is to add a subscription system offering promotions, offers and new products. It is recommended at this point to send weekly information about you so as not to suffocate it.
Other tools to have available are social networks such as Instagram and Facebook. You can leave Instagram’s Timeline embedded in your page so that users can see and follow you. You will be able to add your Facebook page as another way to get them to know you, and they will observe each one of your updates.
There are specific key points at this point about your website and your social networks to consider. The first is that social networks that should be business cannot be your personal account.
The second point is the lightness and ease of navigation in the website. The site must be quick to access and easy for users to manage.
Here, the client decides whether to join your list of clients or look for other alternatives within the market.
In this phase, the idea is to reassure the customer that your product is different and can change his life. The essential tool is the evaluation and testimonials of other users about your products and services. You can post photos of your past clients, and their comments about the service received.
Another tool available at this stage is the product description. Traditional sellers only place the technical data of the product as an obligation. It is a fatal mistake, as the technical data does not show any benefits or touch any emotional fibre to the customer.
The correct way is to make a description that shows the real benefits of the product. The user glimpses how the product can solve any problem or situation that arises. The publication touches and activates the brain’s reptilian system and makes it easier for the customer to decide to buy.
It is the final phase, where the customer makes buys the product on your site. In this process, the customer moves the product or products to the shopping cart and prepares to pay for them.
In this phase, the most advisable thing is to make the process of checking and paying as short and straightforward as possible. It is advisable to have the shipping data and personal data together, to avoid overloading the site.
Another recommendation is to have a variety of payment systems available to the customer. Having credit card data can be insufficient, as many are uncomfortable with handing it. Another reason is that today’s users are more comfortable with electronic payment processors and do not apply for credit cards.
You can have payment processors such as PayPal, Skrill, among others. The electronic platforms mentioned above give more confidence to the customer with their purchase. When they pay for the product, send them proof of the transaction and the results.
An after-sales secret is to send information about the product purchased by the customer frequently. It is advisable to use kind and gentle ways; remember: buy the first time for the product and the second time for service.
Building your funnel with ClickFunnels
We have already explained the steps to attract customers and make a valid sale using funnels. It’s time to explain how to create a funnel in ClickFunnels for any product or service.
The first step is obviously to access your ClickFunnels account, using your username and password. When you are on the program’s interface, choose the option to build a Funnel.
Step two, you must remove the pop-up windows that the platform shows and choose the desired action. In this case, is to market or sell a product through your website. It is recommended to have an ample quantity of photos of the product, of high quality and resolution.
The third step is to choose the type of funnel you want to make, among which we have three options:
- Sales Funnels for products already known in the market.
- Product launch for products news in the market.
- Membership, which is for subscription systems.
In this case, we will choose Sales Funnels.
The last step is to build your product site using the platform tools. The first step is to choose the template you want to use to showcase your product. It is essential to consider that there are general templates and specific categories. By selecting the model, the system will generate the product website and allow you to edit it.
In the editing process, adapt the content of the template to your liking; use the collected photos of the product. Be careful to write the content correctly; customers don’t like spelling mistakes.
In summary, the sales process of products using funnels comes in two phases: to create the platform and to attract the customer.
It is important to show quality information and benefits to the customer so that they decide to buy your product. It is important to remember that the most valuable element of your business is the customer.
One piece of advice that many digital marketing entrepreneurs offer is to reward loyalty. Purchase loyalty is generally incentivized with discounts, promotions and even gifts. The gesture of paying the customer will encourage them to buy more on your site and give them the feeling that it is essential to you.