How To Earn Money On YouTube Without Adsense (2021)
Find out how to make money on Youtube without Adsense Below!
Table Of Contents
Successful YouTubers have THE life. They seem to earn so much money that they can afford luxurious lifestyles. And since then, many people are jumping on the YouTube train, trying to achieve the same goal. Yes, you can definitely earn a lucrative income on YouTube. However, it is not easy as it takes a lot of hard work and endurance.
Nevertheless, it does feel gratifying when it all works out, and you also learn a lot of new skills along the way. The most usual method for making money on YouTube is by using Adsense. Adsense does work, but there are other methods to make money too. Therefore, today we will explore how you can earn money on YouTube without using Adsense.
Earning money on YouTube with Adsense
Before, you can simply upload videos to your newly launched YouTube channel that does not have any subscribers or views and start earning money with Adsense. But due to so many spams and taking advantage of the system, YouTube has set new requirements to join their partner program. Today, if you want to earn on YouTube using Adsense, you need to meet the criteria of having more than 1000 subscribers, and within the last 12 months, you need to have gathered 4,000 hours of watch time. To do this, it takes time.
So let’s say you launch your YouTube page today, you will need to frequently post content to reach 1000 subscribers and 4000 hours of watch time to start earning money. Here, we will explore how you can start earning money on YouTube without Adsense or having built any followers or viewers.
Can you really earn money on YouTube?
Famous YouTubers always seem to be making a lot of money. While it is true that many people can find success on YouTube, not everyone does. Examples of successful YouTube earners are such as Graham Stephen, who is making above $100,000 via YouTube Ad revenue. Another example is the 6-year-old kid who made over $11 million the same way. Then, you also have smaller content creators who make smaller amounts like between several hundred to thousands each month. You can easily find proof of money-making on YouTube because most people tend to share their successes online. It’s not just that, and you probably know at least one person who is trying to make it on YouTube and be a YouTube’ star’. Why? Because it seems becoming a YouTube’ star’ means a world of luxury and fame. Today, YouTube has evolved from a platform for people to showcase their hobbies to a money-making stream of business.
Pros and cons of money-making on YouTube
There are several reasons how YouTube can be a lucrative income stream. But sometimes, its not just about the money. Working on YouTube, you get to follow your passion. You get to create content that you are passionate about and share it with likeminded audiences. Whether you’re a content creator, vlogger, producer, YouTube is a great place to showcase your skills and passion. Just by going in with enthusiasm and passion, you will have the motivation to reach great lengths.
Anyone can do it
No matter who you are, how old you are, where you are from, you can be a YouTuber. You don’t even need special equipment, to begin with, you just need decent quality and great content. Then, once your channel grows, you can consider investing in a good quality camera to provide even better quality videos to your subscribers. The best part is, you are your own boss, so it is up to you to be creative and pave your own success.
You don’t need an office or any inventory
You can set up a YouTube channel anytime, anywhere. You don’t need a physical office, and the whole world is your playground. You can film from wherever you want, even exciting locations. There will be no additional costs like rent, bills, salaries for personnel etc. Also, there will be no need for stacks and stacks of paperwork. Basically, you won’t have to answer anyone, and you have the flexibility to do what’s right for your channel. You don’t even need much start-up capital, except maybe if you want to invest in some professional equipment. But also this is unnecessary unless you start earning enough. Then when your channel has grown to a certain size, you can consider setting up your own home office so that you can have a better space to work.
No targets no pressure
Being your own boss, you can set how much you want to work. Mondays will never be a problem, especially at the beginning when you are still finding your footing, there is no pressure, and you can take as much time as you need to get the hang of things. Of course, once your channel has kicked off and you’ve gained a decent amount of viewers, you need to consider what your audience wants. But nevertheless, you still have some room for flexibility as it is up to you on how frequent you want to release new content. For example, some YouTubers update viewers on how frequent they will publish new content so that viewers know when to tune in, and when they can expect something new from your channel. Then, it is up to you how often you want to post. The rule of thumb is to post as much as possible to gain visibility, but it won’t make sense just to post terrible content all the time, rather than posting quality content biweekly, for example. Therefore, it is up to you to plan your time efficiently. What this also means is that you can have the time to get creative and post killer content.
Consistency is key
Although you have the flexibility of being your own boss, the business does get demanding once you have garnered a good amount of following. It’s not the same pressure as meeting a sales target at work, and it is more rewarding as it pushes you to be creative and innovative for your viewers. You will also have the flexibility to plan and schedule your content upcoming content, so you can keep up with your quality and consistency, keeping fans happy.
It takes time
It takes time for a new YouTube channel to gain traction, and you need the right motivation to stick with it until something fruitful comes about. As a business owner, it is also up to you to build your business by searching for ways to gain traffic and earn more money. There are many ways to do this, like SEO optimization, social media marketing, etc. The best way to get through a slow start is to focus on nailing your content.
You are putting yourself out there
As a YouTuber, you are putting yourself out there for everyone to see. While you may receive a positive response, there will also be negativity. You need to be strong in handling cyberbullying because you will definitely experience your fair share of negativity from the internet. You need to be prepared to handle negative and sometimes even hateful comments. Do not let it deter you; however, as even the best YouTube channel has its flurry of negative feedback. Another thing you need to watch out for are copy cats. Again, you are putting yourself and your craft on the internet, free for anyone to copy or plagiarise. Even the most prominent brands face plagiarism issues, and they usually pursue plagiarisers. But as a newly launched channel, you might not have the resources at the beginning to pursuit copycats.
Can you make money on YouTube without Adsense?
With the new YouTube Adsense criteria, it will take new YouTube users quite a long time to build their subscribers and increase watch time. What this means is that they won’t be able to start making money right away, and might only begin earning after a year or so. Thankfully, Adsense is not the only way you can earn a living on YouTube, and there are also ways to earn even when your channel just started growing.
Ways to earn money on YouTube without Adsense
1. Find the right niche
Just like starting a blog, starting a YouTube channel means that you will need to create new content regularly that will get readers or viewers hooked onto your channel. Therefore, you need to find the right niche, preferably a niche that you are passionate about. If you are passionate about what you are doing, then posting good content regularly will be a walk in the park. Then, besides finding a niche that you are passionate about, you also need to research if the niche has any earning potential. Unfortunately, not every topic or niche pays. For example, the popular niches on the internet are such as fashion, beauty, outdoors, gaming, etc. Whereas for nonpopular niches, these include niches that attract demographics that do not have money to spend, limiting in your channel’s earning capabilities. One way to pick the right niche is to do some research online on winning niches. Finding the right niche is crucial because you wouldn’t want to realize after spending hours creating content and videos that you have chosen a niche that will not be popular, or might take a longer time to kick off.
2. Take advantage of Keyword Research
Once you have chosen your niche, then its time to plan out your content. But before this, keyword research is crucial to help you discover your customer demographics so that you can generate targeted content for better conversions. Most new content creators simply upload videos without targeting keywords. If you do this, your traffic will take a longer time to grow. Essentially, what you need to do is research keywords that competitors are using and use them on your videos so that customers searching for these keywords can find your content easily. One tip for keyword research is that you do not want to rank highly competitive keywords because they will be hard to rank. You also do not want to choose low competition keywords because then you won’t be getting any views. Look for keywords with moderate competition so that they are easier to rank, and you will still get decent views.
Finding the right keywords to rank
Thankfully, YouTube’s keyword research is more straightforward than ranking on Google. To find the right keywords, you can use many of the available resources online, such as Tubebuddy. Tubebuddy comes with a free version, but to unlock more of its features, many choose to use the paid subscription. Tubebuddy is excellent because it works directly with YouTube, which means you are getting real keyword statistics. With Tubebuddy, the search results you get are based on the channel you are using. So, if your research reveals that you have the green light on a particular keyword, you can begin ranking for your channel. Typically, I would suggest finding 30 keywords as an excellent place to start before creating any content.
Using Tubebuddy to find keywords on YouTube
Tubebuddy is a Google Chrome extension, which means you first need to install it. Once it’s downloaded, you can find the Tubebuddy icon on the top right-hand side of the page. Then, log in to your YouTube channel. By clicking on the Tubebuddy icon, a drop-down menu will fall where you can find ‘keyword explorer.’ A search box will appear, and here is where you should enter your keywords. If your keyword is highly competitive, Tubebuddy will show you it’s ranking out of 100, so if it is a hard keyword to rank, you might get a result of 8/100. On top of this, Tubebuddy will suggest a list of other keywords that might be suitable for your niche. You can click on any of them to look at their competitiveness. Usually, these suggestions have moderate competition and will typically rank somewhere in the middle out of 100.
3. Creating great videos
If you want to succeed on YouTube, you obviously need to create engaging videos that viewers want to watch. Even if you find the right niche and target the right keywords, your uninteresting or maybe the low quality video will have no fighting chance. Creating good video content does not mean you need expensive equipment or software. It is about creating entertaining and informative videos that provide readers with solutions they might be looking for, or just sheer entertainment pleasure. If your videos are engaging, viewers will spend longer watch time, creating an overall domino effect that will lead your channel to great heights. If a viewer likes your video, chances are they will like, subscribe, and want to be updated the next time you post anything on your channel. It also doesn’t just stop there, as your viewers might even suggest your page to friends and families, increasing your number of viewers, subscribers, traffic, and overall page visibility and sales.
Earning money on YouTube via affiliate marketing
Affiliate marketing is a great way to earn a lucrative income online. Using affiliate marketing with YouTube, however, can open up earning possibilities if you do it right. Basically, affiliate marketing means that you will be promoting products or services for other businesses on your site. Then, if any of your viewers click or buy these products, you will get a commission. This deal will exist between you and the affiliate marketing program that you have chosen.
How does it work?
As a YouTuber, you will create content that provides benefits to your viewers, such as solutions to problems, entertainment, etc. While doing this, you can recommend the products or services of your affiliate partners to these viewers that might help them solve their problems even better. For example, if you have a beauty or skincare niche, you can advertise skincare products from affiliates to viewers who might just be looking for the same product, or even better. And when these viewers buy the product, you get a commission.
Creating an eBook or digital product for sale
Creating an eBook or digital product is easy. All you need to do is come up with something creative that you can sell as a digital product. For example, if you have a cooking channel, you can curate an eBook with your top recipes and advertise them and start earning. Of course, your product has to have something that your viewers will find it worthwhile to spend the money, otherwise, you won’t be making any sales. To get some ideas, you can browse online like Amazon Kindle or Clickbank to see what other content creators are doing. You should not copy everything exactly. However, it is just for you to get some ideas on topics to try or how you can structure your eBook or digital product.
How does it work?
Firstly, you need to find a topic for your eBook or online course. Take some time to do your research because it will be worthwhile in the end. Secondly, you should decide where to host your eBook. Then, its time to write a good sales copy detailing the features and benefits that customers will receive if they buy your eBook. After this, select how you will accept payments for your product. To promote your product, tell your YouTube channel viewers about it to start bringing in income. As long as your product is good, you do not even need many subscribers to start earning a decent income.
Driving traffic to an existing blog
Running a YouTube channel is like running a blog; you need to drive traffic. Using YouTube to get traffic works really well as you can better target viewers and get higher conversions for both your channel and your blog and vice versa. YouTube is great to drive traffic to your blog as videos are more engaging to viewers. And if a viewer takes the time to watch your videos, chances are they will also check out your blog or website.
How does it work?
This part is where having the right niche plays a crucial role yet again. If your blog and your YouTube channel are in an unfavourable niche, then your opportunities might be weak to begin with. Your niche should preferably be a topic that attracts customers that have money and are also willing to spend. Then, it is just about creating relevant content as regularly as possible, to get viewers interested in checking out your blog or website. Then on your blog, you should also have monetizing opportunities such as ad revenue, affiliate marketing, or promoting your new digital products.
Driving traffic to your eCommerce store
The world of eCommerce is big and continuously growing. Many people choose to launch eCommerce businesses because it is a promising industry. Nowadays, you can see dropshipping businesses to the left and right, with entrepreneurs trying to achieve the dream of seven-figure passive income. To drive traffic, eCommerce store owners usually use common methods like Facebook and Instagram because they work. However, not many people use YouTube. YouTube is an innovative method to drive traffic to your eCommerce store. For example, if you have cooking niche selling cooking equipment, you can use your equipment to cook amazing recipes and post in on YouTube. Viewers who watch your videos have high chances of visiting your eCommerce store to browse for products that they might be interested in. And vice versa, if you link YouTube channel to your eCommerce store, customers will be interested in your cooking channel, helping you grow your subscribers and traffic.
How does it work?
Let us continue using the cooking niche as an example. So, you sell cooking equipment on your eCommerce store. Do a quick search with Tubebuddy to find suitable keywords. You will get a list of results which you can then use as an idea for your next video. For example, one of your keywords might be ‘easy one-pot recipe’ and all you need to do is showcase your top one-pot recipe and advertise if you are selling any particular cooking equipment that you use in the video.
Using YouTube to build your email list
Email marketing is an effective marketing strategy, but it takes time to build your marketing list. Getting customer’s email addresses is crucial to building a special bond with them via email marketing. To do this, you can come up with innovative ideas like offering a free service or product in exchange for their email addresses. This method is a sneaky way to ask for a customer’s email address while making customers happy. For example, you can give a sample or a snippet of your eBook or digital product that you are selling. Or maybe, you can also advertise a discount code that they can use at your eCommerce store. Once you grow your email list, it is yours to keep forever. You can use this list to update customers of any latest brand developments, special discounts or offers, or maybe even just to check up on how your customers are doing. Having this bond with customers will increase brand loyalty and overall brand visibility. Another bonus of using YouTube to build your email list is that you can even notify your list whenever you have a new post on your channel or suggest videos that might be relevant.
How does it work?
Let us use the skincare niche as an example. So, you have a skincare niche, and you also have an eBook on skincare tips and tricks. Along with your eBook, create a video where you show viewers how to apply your skincare tips and tricks. Then, create a landing page where you can tell viewers about your offer in exchange for their email address. Now that you have your email list, it is important to remember that emails to customers should be personal and relevant. Do not promote your brand aimlessly, instead, you should write well thought out emails that feel personal.
Using YouTube to promote your freelance
Do you provide any freelance services like writing, web design, etc.? If you are a freelancer, YouTube is a good place to promote your services. You can advertise your services on YouTube by creating videos to show off your skills so that if someone is interested in your freelance services, they will be sold immediately.
How does it work?
Let’s imagine a scenario if you were a web designer. You can upload videos like ‘designing we website in under 1 hour’ or something along those lines. If you are really good at what you do, prospective customers will be impressed with your skills, and if they were on the market for a new website, you will be hired immediately. Doing this takes the step away from where you have to build trust with a prospective client before working with them. By watching your video, they can already see what you are capable of when they establish contact.
Selling T-shirts and merchandise on YouTube
Selling shirts and other merchandise online can help you earn additional side income. You can easily print unique designs onto shirts or merchandise like tote bags or mugs to sell on your channel. No matter what niche you are in, you can create relevant brand products to sell and grow your community. Especially if you have a community of loyal customers, they will be willing to support your brand.
How does it work?
There is a list of print on demand services available online such as Printful, SPOD, Printify, Teelaunch, CustomCat, and many more. Head to one of these sites to check out what services they offer, and if it is relevant to your niche. For this scenario, let us imagine that you are a travel channel. You can print postcards, shirts, traveling essentials with your brand name. If you have unique and beautiful designs, even non-customers will be interested in your merchandise. Once your items start selling, you can even create your own Shopify store to earn even more. Print On Demand is a smart way to make extra income as it does not require high costs or inventory as you only pay the cost when an item is sold.
You probably do not hear of this term so often, but Launch Jacking is another strategy to make money on YouTube without depending on Adsense. Basically, you will be using YouTube to promote products that are yet to launch. This method is excellent for newly launched YouTube channels because these new products do not have competition since they are not yet available on the market. Where can you search for these types of products? Muncheye.com or Jvnotifypro.com has product lists that you can sign up as affiliates and begin promoting them.
How does it work?
Head to any of the sites listed above to find products that are set to launch within the next few weeks. Once you have found the product, conduct good product research, and come up with compelling descriptions and a script for your video. It is also advisable to contact the product owner to get as much information as you can such as good quality pictures or videos if they have any. The more information you can get on the product, the better your results. Based on your product, you can come up with creative videos and also use keyword research to maximize your visibility further. Since it is a newly launched product, you can also come up with a bonus to give away, such as a discount code, or something that will add even more benefits to prospective customers. Doing this will ensure that your launch stands out from any other launches for the product on the market. If you can stay ahead of your competition, you can get the maximum amount of sales.
YouTube partnerships are usually great for both parties as you are helping each other gain visibility on each other’s platforms. For example, your viewers might not know about other YouTube pages, and vice versa. But once you partner up with other YouTubers, you can capitalize on their audience.
How does it work?
Are there any YouTubers in the same niche that you have wanted to work with? You can also seek out channels from other niches, as long as they complement each other and are relevant. Maybe there is a YouTuber who has inspired you to start your channel? If you can work with them, then it’ll also be a good story to tell your viewers. However, you should be realistic in who you want to work with, and it is good to seek out channels that are the same size in viewers, subscribers, etc. Of course, if you somehow manage to work with a larger channel, that would be ideal. Nevertheless, big fishes do not really want to mingle with the small fishes. The more partnerships you do, the more visibility you are giving your channel, and it will slowly grow. Every time it grows, you can reach out to even larger channels, and soon, your channel might even be at the top.
It might seem that YouTubers are earning solely via Adsense, but in fact, the bulk of their earnings are through sponsorship deals. You can see this, especially in the fashion, beauty, and skincare niches where YouTubers are sponsored by notable brands to promote their products. However, if you are just starting out, you can search for smaller businesses that just want to give their products a boost of visibility. Once you grow your channel, you can move on to work with bigger brands and make even higher income. You can also work with large brands by writing killer proposals but it might take a few attempts to get a deal finally. If you do get it, however, it would be a great fast track for your channel. The only downside to this method is that it won’t be a quick method as you will need time to grow your audience.
YouTube is a great outlet to make money, whether you are using Adsense or the other methods listed above. The pros of starting a career on YouTube outweighs the cons, and success is worthwhile. Adsense used to be the main method of earning on YouTube, but with the new criteria, many new channels are finding it hard to keep up. The methods above should give you some alternative ideas so that you are not tied to just one method of income. Why only have one stream of income when you can have more? As a new business owner, you should be smart and branch out so that you can achieve success in no time. Lastly, the best way to excel in making money on YouTube is to focus on generating great content as frequently as possible. Then, everything else will fall into place. Your journey to becoming a YouTube star is closer than you think.
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