Looking For How To Monetize Your Website? Here’s How (2021)
Find out everything about monetizing your website Below!
Table Of Contents
Having a website is a great way to reach out to an audience. Promoting and growing this venture also lets you get yourself out there and find clients for your services. Not only is it good to attract people, but it’s also an important side of business, given how important it is for clients to find out about a company before committing to a purchase.
This is true for almost any website, even those created without business in mind. Be it a personal blog, a way to promote your art, or just giving your opinion on interesting subjects, you can make money out of your website. Keep in mind I’m not talking about using it as promotion for your business; I’m talking about actually generating money from websites.
There are many ways you can do this. Affiliate marketing and ad revenue are among the most popular today, but you have several other approaches to website monetization – even from simply getting traffic into it. It’s easily something you don’t want to neglect.
If you get solid traffic in your website, the money can be really good. Some people live off solely from web traffic and getting paid for ads, and today’s article will teach you different monetization ideas for your website.
Advertising is the traditional standard way to make money from websites. Ad networks make this easier by taking care of placing ads on your website. Every time someone clicks on these ads, you’re paid after the network splits the money.
Google Adsense is the biggest ad network by far. Signing up doesn’t even cost any money, and once you receive their approval, you’ll start seeing ads on your website in certain locations. You don’t need to design or place these ads yourself; Google chooses the ads and locates them around your website.
Then, they offer a dashboard you can use to track your revenue from ads; you can study your earnings broken down and isolate specific ads to study their performance. Adsense focuses on CPC and CPM ads, with lots of variety in the form of banner, display, video, mobile, and even search result ads.
Coming from Google, it’s easy to understand it’s the oldest network to offer this service. However, that doesn’t mean it’s desperate to attract more users in an ever-growing market; it’s still Google. You need to be approved based on their guidelines if you want to use it.
Sure, chances are good you’ll get approved, but that doesn’t mean applying always results in acceptance. If you don’t make it, don’t fret: there are many networks offering similar services. Some of the biggest are AdThrive, Amazon Native, Adskeeper, and Adsterra.
There are dozens more if you care to research yourself as well. They’re all similar to Adsense in what they offer, so not working with Adsense won’t kill your chances. Other than the name and (sometimes) features, it’s the same process: more traffic means more chances for money.
As for the terminology, we can get that out of the way before moving alone:
- CPC means Cost Per Click, and the advertiser only pays whenever someone actually clicks on the ad.
- CPM means Cost Per Mille, and the advertiser pays for every 1,000 views regardless of whether or not people click.
- CPA is the last one. It means Cost Per Action, and it goes a step further than CPC in that advertisers only pays for people who actually do what the ads intend.
There’s another approach to making money from adverts, and it can be just as profitable as joining an ad network when done correctly. I’m talking about selling ad space by yourself.
If you already have high traffic, and you can show this to your clients, it could even be a better option that networks. You want to make your website attractive to advertisers, so things like SEO and analytics become important tools.
Another difference is that you’ll be paid for placing their ads – not clicks, actions, or views. This approach can also be more profitable and safer than the alternatives. The catch is that you must show them your traffic.
The only real downside is that you need to do everything by yourself. You must find the advertisers and reach out to them. Despite fluctuating earnings, doing it properly usually yields more than networks like Adsense.
There are companies dedicated to linking advertisers and websites, like AdClerks. If you’re not a good seller, these can be a lifesaver.
Affiliate marketing is gaining a lot of popularity as the standard monetization approach right now. Its annual growth averages around 10%, both in value and amount of people venturing into it.
It’s a simple model as well. You sign up to an affiliate program for a product within a niche. Once you receive your link, you direct people to it, and that’s your job. With a website, you already have an audience and (usually) a focus niche: health, technology, etc. You can find products around your niche, both physical and digital.
As with ad networks, you also have varied structures regarding how you get paid. They’re fairly similar to adverts, though. Let’s take a look at them:
- PPS means Pay Per Sale. It’s the usual structure, and you get paid every time someone buys the product after reaching it through your affiliate link.
- PPL means Pay Per Lead. It’s somewhat more complicated than PPS, and you get paid whenever someone “converts”; that is, they perform an action expected by the advertiser. The most common action is giving their emails to the company.
- The last one is PPC. It means Pay Per Click, and it’s easily the simplest one. You only need to redirect potential clients to the product, and you’re paid for increasing the vendor’s website only.
It’s easily one of the best options to monetize your website, especially thanks to the huge variety available in terms of products you can promote. You can Google any product or niche, add “affiliate program”, and receive business opportunities.
It might sound strange, but many people miss out on opportunities to make money just because they don’t ask for it. If your website is either tied to a noble cause or enjoys a good relationship with its audience, you could be one request away from monetizing it.
All you need is solid traffic going into your website and good followers. With “good followers” I basically mean “nice people”; a good following is one with which you can (and do) interact regularly and overall enjoy a feeling of friendship or loyalty. Add real value to that dynamic, and your visitors will usually be happy to support your website with donations so that it can keep providing content.
Keeping a website running needs money, and most people understand this by now. You can highlight this reality in some pages, or even dedicate a section to support donations. Setting up your donations system is also easy; PayPal has a “donate now” button, and placing it on your website is all you have to do.
You can even offer shout-outs or special gifts (“thank you” letters for instance) to those who donate.
Freelancing is a huge industry right now. Countless people offer a countless variety of services to countless clients… you get it, and it’s generating millions in revenue.
Many freelance platforms have grown as marketplaces to connect these online workers with clients requiring their services. They’re great for finding job if need, but they do charge a fee for that service. There are platforms like Upwork, which try not to overdo it with their fees; Upwork charges 20% until you bill $500 to every client – then it’s 10%.
They charge for both convenience and protection. These platforms also work as escrows, keeping the money until the work is delivered to keep scams at bay. It protects both buyers and sellers, so many will agree it’s more than fair to pay these fees.
However, your website can work as your own link between you and clients looking for the same services you’d offer in other platforms.
If you’re more comfortable with this approach, then you have more freedom in how you promote your services within your services. You can set up a catalog, embed a video, and contact page for clients to reach out. While you do need to somewhat forget about other platforms’ protection, you get to keep all of the money.
The last advantage is that your website can double as your portfolio or samples, particularly if your services focus around SEO, content marketing, web design, and similar ventures.
This is a similar approach to our previous suggestion. However, you’ll be selling products instead of services, so it’s better if you have the money to invest or talent to craft them. Your website might even turn your hobby into a business if you’re good at painting, crafting, knitting, etc.
The internet is large enough to make a market out of anything you’re good at. Artisans and crafts make a lot of money thanks to a surprisingly high demand.
As with freelancing, you also have access to marketplaces that let you list your products. Etsy and eBay are some of the most famous options, but they also charge fees for similar reasons to freelance platforms.
Also similar to freelance platforms, you can skip these fees by using your own website for the same purpose. The most common option for this is WooCommerce, and if you’re using WordPress, it’s just as easy as installing and activating it. It’s also completely free, and you have plenty of add-ons with additional features you can implement into your store.
You might need some help to understand how to use the platform, but there are more than enough resources available on the internet. Additionally, you get to keep all the money from your sales.
Writing eBooks for sale
This is a great venture to pursue for people who enjoy writing and have put the time to perfect this skill. It can also tie-in nicely with the previous suggestion to implement a store into your website.
Writing your eBook is only the start, though. Once your eBook is ready, you have full creative freedom to use your website however you want to advertise your work. However, you don’t really have to do all of your marketing yourself. You can include links to redirect your potential customers to Amazon’s self-publishing program.
Amazon’s Kindle lets you leverage their already-established fame and reputation for your own benefit. While they do charge a fee for this service, you’re free to price your products however you prefer. Another benefit Amazon offers is their help designing a good cover for your own book.
Regardless of what path you decide to take, being good at writing and having a website is all you need to make some money out of self-publishing your eBooks. There’s a market for any type of book you’re good with: novels, guides, education, essays, etc.
You don’t really need a lot of money, either. Spending is entirely optional outside of your current expenses. You can use the same traffic in your site to promote your book. However, optional expenses are worth considering, particularly hiring an editor and designer for your cover, and perhaps ads exclusively for your book.
This is an interesting approach, and it lets you toy around with your website’s design and how you promote it. If you enjoy web design and development, it’s a great opportunity to monetize your website and content as the asset itself.
If you provide valuable content within your niche, you can divide your content into “free” and “premium” categories. You can offer your audience a free, fully-functional version of your website while restricting certain sections for exclusive paid members, with deeper and more unique insight.
If you work with WordPress, doing this is a lot easier thanks to the large array of plugins available with extra functionality. Plugins like Memberpress and Restrict Content Pro make the entire process feel natural and quick.
You can use these and other plugins to categorize the sections and pages you’d prefer to make exclusive for paid members, with a link to the payment processor you use. As for the latter, PayPal is of course the standard, but Stripe has similar features, and membership plugins offer other integrations if you prefer alternative platforms.
If you fail to monetize your website, you don’t have to give up and think there’s no money to be made with it. Especially if you plan on leaving your website entirely, you can still make money from it by selling it to someone else. While you might haven’t considered this option – even if you have considered leaving it – it’s actually a really common practice.
Many people make serious money by creating and selling websites. They design a site around specific niches, generate traffic for it, and then sell it to someone interested in venturing into the same niche.
What’s interesting is that you don’t really need to build a website from scratch to sell it to someone else. You can buy a low-profile website for a good price and improve it by generating more traffic. Once it’s more popular, it becomes more valuable, so you can sell it for more than what you paid.
Both approaches are equally viable. If you’re good at building and growing websites, it becomes a matter of deciding whether you want to make more profits for each sale (starting from scratch) or spend less time (reselling). It’s more about preference than which one is more viable.
After your website is ready for sale, you have various options for listing it and connect with people interested in your offer. Many websites focus entirely on linking sellers and buyers in this market, and some of the most famous include Flippa and WeBuyWebsites. You can even sell your website on eBay or use your main site to promote your products.
This is another way to make money off publicity. If your website focuses on certain niches and products/services, companies offering similar solutions might approach you looking to market their own offers by sponsoring your content. In fact, advertisers usually implement tools like Ahrefs just to find websites within their niches good authority to implement into their marketing efforts.
Since sponsoring is one of the most traditional ways to make money out of an audience, it’s easy to see how it can be just as beneficial for websites. You can have specific posts sponsored by a company without committing your entire website to them. Besides, the larger your website, the more sponsors you can attract, which directly translates into more money for every post.
Even older websites can benefit from this approach despite being less active as long as they maintain a good amount of backlinks within their pages. It’s still great help for SEO purposes, and that’s worth money. You’d basically get paid from content you already wrote a while ago.
Nevertheless, it’s not a perfect method, so you need to keep a few things in mind. There’s one important problem with sponsored content: Google isn’t really a fan of this approach. It can actually find websites with sponsored content being promoted, and you could earn a penalty if you have specific types of links contained in your pages.
In other words, sponsoring could make you have to choose between making money and keeping your ranking and traffic healthy.
When you first created your website, you probably saw a subscription option added for your visitors. The idea behind this is to create a subscribers list: people who regularly visit your site and generally stay on top of what you do. These lists are great for communicating new content, events, releases, and promotions (if you have a store).
Now, let’s dive into what matters: you can turn this list into good money for yourself. The more subscribers you have, the better your chances to monetize it. The offside is that you need patience to build a large list, and you’ll likely need to invest into it if you want to increase your scale.
Luckily, there are different approaches you can take to monetize this list. You can direct users to products’ links and charge the sellers for each click, promote other people’s offers for a commission, and even affiliate marketing.
Regardless of the model, the bottom line is that you can make money from your email list and web traffic. It’s also a venture that lets you increase your earnings the more you grow your list.
As for required investments, you usually want to get a program like ClickFunnels or GetResponse. They’re tools that let you manage your lists: categorize and segment your subscribers as well as create email sequence to automate the entire process, even setting triggers for specific emails to be sent instead of others.
This is another great opportunity for websites focused around certain niches, especially if your followers see you as an expert in the subject. Implementing a job board can turn your website into an income stream.
It’s not hard to find the tools you need, either. There are different themes and plugins dedicated just to this task, and you can find one that fits your needs and make everything more straightforward.
As for the monetization itself, it’s not too complicated either. You charge aspiring employees for posting their offers, employers for posting their positions, create a membership to access the job board, etc. You shouldn’t have too much trouble finding an approach that works for you.
The market itself is good: there will always be people looking for work or workers. However, you need to keep in mind that you’ll be competing with big platforms like Ziprecruiter and Indeed.
Between local and global job boards, and hundreds of sites when the two combine, it’s easy to see why attracting users can be a challenge.
If you’re interested in pursuing this method, you can go for options like WP Jobhunter, Jobboard, and JobEngine. They all offer similar functionalities – each one with its own advantages and advantages – and some even offer additional integrations. After everything is set up, the last step is to set up your payment processor and charge depending on the model you prefer.
This is a similar approach to the job board suggestion. It’ll also work a lot better if your website focuses on a specific niche – although this is true for business in general. It also depends on how much traffic your website attracts and whether your visitors actively look for tips about your industry; if you meet these criteria, creating a directory might be just what you need.
You can take a look at other sites like Thumbtack. People have built entire businesses from listing other people’s ventures, and nothing says you can’t do the same.
You can create your directory based on your own guidelines. You can set it up around an industry, region, related services, etc. The specs don’t matter as much as offering good traffic so that other businesses want to pay for you to list them on your website.
In other words, what matters here is that your site runs enough traffic that other people can benefit from being listed in your directory.
Once it’s set up, anyone looking for certain services or solutions can take a look at your directory and find what they need. You can even turn this directory into a membership area to increase your profits.
Yes, this is similar to offering freelancing services through your website, but it wouldn’t be fair just to merge it with the rest. Coaching is a fairly unique approach, and it can be one of the most lucrative services you can offer. However, promoting this with your website is fairly similar to promoting other freelance services: offer different packages, explain your services, and provide testimonials or reviews from past clients.
What makes it unique is the level of interaction you need with your clients. Sure, people can learn a lot from watching YouTube tutorials and reading guides and how-to’s online, but once they’ve finished, that’s it.
On the other hand, coaching lets people continuously interact with their guides. You can stay on top of their process and correct them as they keep improving to help them achieve the best results possible.
Consulting, coaching, training, and any skill in-between can make good money today. You just need to be experienced in what others want to accomplish to offer your guidance to them.
Once you’ve thought about the services you can offer to your clients, your website is your marketing sandbox. You can use it to list your packages, offer direct contact with you, and even show your available schedules for future clients.
Just keep in mind you need to provide valuable knowledge and insight. Not anyone can be a good coach, and only good coaches can build a long-term business.
This is a similar approach to email marketing in that you need to build a good email list. If you can generate a good amount of leads (emails) from your traffic, you can make money from offering these to other people.
If you focus on a niche – and usually talk about services and solutions within this niche – you can gather a mail mist from people interested in learn more about it. You can then sell this list to other businesses within your niche since your subscribers are actually interested in what they can offer.
Companies can always use more channels to promote their services. However, you need to be mindful about protecting your subscribers’ data. People also despise spam mail, so be careful about whom you sell your list to; you don’t want your followers to end up hating you.
However, if you can provide good leads to your clients while choosing clients that will only send valuable information and offers to your subscribers, then you can make great money from it.
As a final tip: make sure to be transparent about your business. Let your subscribers know that their email is available for other companies to market their services.
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