How to rank your shopify store on Google?
Building a profitable eCommerce business online requires a lot of customers to get it going. In order to get customers, you need to do as much organic and paid advertising as possible. Some of the most popular modes of advertising online are Facebook and Instagram. Promoting your products with the help of an influencer and Instagram can give your store a great spike for a while.
However, there is one advertising strategy that can bring a lot of traffic to your online store without spending a lot of money. You can get free organic search traffic for your site by ranking it in Google and other search engines.
Shopify is one of the biggest platforms to open your online eCommerce store and get your business started. You can rank your Shopify store on Google by simply optimizing the SEO on your page and making sure that the store aligns with Google’s ranking factors. The process of ranking your Shopify store on Google is quite similar to that of ranking your website. In case you fail to rank your Shopify store on Google, it will cost you a lot of money and would be very hard to come back from.
Therefore, if you want to get organic traffic on your Shopify that’s interested in your products for free, here’s why you need to get it ranked on Google.
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Benefits of ranking your Shopify store on Google
One of the most profitable ways to make money for your business is by ranking the store or its product pages on various search engines. This way your product will appear in people’s searches and drive them towards your store. The method turns out to be a lot more effective than paid advertising as here, people are often looking for something related to your products. Thus, not only do they end up visiting your store but also buying different items from it.
If you’re still not convinced, here are some of the major benefits of ranking your Shopify store on Google.
- Free: Optimising the SEO content of your store doesn’t need any investment on its part but does require some time. Once you’ve perfected everything in your store, it can result in several orders and higher profit margins.
- Great experience: Not only does this method ensure orders, but it also improves the user experience on your page. It provides them great navigation, the right information, faster page loading, and device compatibility.
- More visitors: Higher ranking in the search engine means that you’ll appear higher on the searches and be more visible to the people. This way you’ll also generate more visitors and traffic for your store.
- High conversion rates: The visitors that you’ll get for your store through search engine ranking are the ones actively looking for a certain product. Therefore, it is highly likely that their visit will result in a sale.
- Low advertising costs: When you invest more time with search engine ranking, you get more people to visit your site. With the increasing traffic, your need for paid advertising reduces.
- Builds brand credibility: People will have more faith in your product and your store if they find you organically in their search results than any paid advertising. They will also be more keen on buying your products.
- Understands customers: A higher search ranking builds a deeper insight for you in terms of a customer’s wants or needs. You are thus, able to get an idea of the products in demand and what would sell better.
- Helps with competition: The higher the ranking, the better people will believe your store is. It will keep you above your competitors all the time and increase your sales too.
Now that you’re aware of the benefits of ranking your store on a search engine like Google, here’s how you can make sure that happens.
How to rank your Shopify store on Google
Ranking your store on a search engine can bring you a lot of business but in order to make that happen, you need to optimize your store. There are many Search Engine Optimization (SEO) techniques that can help you with the process. These techniques will work as evidence for the search engine so that you can be ranked higher in its search results.
It’s important to remember that it doesn’t matter how much money you’re spending on ads, but if people can’t find your store online, you won’t be able to make enough sales.
A Google search engine will treat your Shopify store like any other website and thus, the search engine optimization of the store and specific product pages needs to happen the same way. Here are some of the things which need to be optimized to be ranked higher on a search engine.
The better the user experience of the website, the happier your customers are. The ease of navigation on the website keeps the customer engaged and prevents them from moving on to something else. This means that if a customer jumps from your website to another right after they’ve arrived, Google will assume that your site isn’t worth visiting and thus, lower your ranking.
Your Shopify store is thus, not different from the others and you need to make sure that it loads in time, is easy to navigate through, and has simple checkout options. Not only will this help with the SEO of your store, but it will also improve the conversion rate of it. You need to make sure that your page loads fast as well, as it’s an important practice for a good ranking in Google. Though an ideal website loads between 2 and 5 seconds, you need to try that your store is faster than this. Having your store on the Shopify platform is helpful in this area as it loads fast. However, you need to make sure that you don’t use a heavy theme on it that unnecessarily slows it down.
Another practice through which Google determines your ranking is the compatibility of your store with mobile devices. If the theme of your store isn’t optimized for mobile devices, Google will lower the ranking of it. Apart from that, people shop more on their phones these days that they do on their laptops and desktops. Thus, if your store theme is mobile-friendly (Like eCom Turbo), it will only lead to an increase in sales.
One of the first steps that you should keep in mind while trying to make the ranking of your store better is to keep track of the keywords. Many of the store owners get this initial step wrong and thus, lose out on good traffic.
First, you need to figure out the keywords that would be a perfect fit for your store and what would the customers be searching for. You also need to factor in the competition for the keyword and how many unique ones you can find that will be better for you.
After you’ve found the keywords, you can start using them in the title of your page and other strategic areas that the customers will see in search results. The keywords will then help you craft your entire website and its structure around it, optimizing it from end to end.
Blog content and articles
Another way that Google uses to rank web pages higher is through written content like articles and blog posts. The specific keywords that you have found for your online store can be integrated into the title and the blog posts for your store, helping your page get a higher rank. Since Shopify has integrated blogging into its store platform, the process will become a lot easier for you too. However, you need to make sure that your content is relevant to your store products. For example, if you sell coffee mugs, your content can revolve around different types of coffees and tableware.
Link Building helps Google and other search engines in understanding whether a website is credible or not. Therefore, acquiring backlinks for your Shopify store can increase your chances of getting a higher ranking on the search engine. You can get a link through email outreach, guest posting on other blogs or sites, or through sponsored articles. You can also ask the companies who supply or make your products to give you a link.
A good ranking in a search engine isn’t that difficult to get but requires a lot of prep from your end. All you need to do is spend enough studying and researching about this and find the areas that are truly unique for you. This will create a group of people who’re more likely to see your content and thus, by your products. Getting your store ranked gets especially easier when you know how the search engines and their algorithms work. Thus, start optimizing your content now and make your Shopify store more visible to your audience.
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