Instapage Pricing: How Much Does It Cost? (2021)

Find out how much Instapage Costs Below!

Instapage Pricing

Instapage is one of the internet’s favorite marketing platforms, so it’s not a mystery to see you here.

When it comes to pricing, you have only 2 options, which kind of sets it apart from other platforms that stick to the 3 tiers approach. The main difference between the 2 plans is the size of what you can do: amount of pages, sub-accounts, team size, visitors, etc.

However, the entire experience is mostly the same.

There’s no free version for Instapage, but you can try out the platform for a couple of weeks before you buy. There’s also a 33% discount if you decide to pay for the entire year.

With that in mind, let’s see what options you have.

Pricing plans


The Business plan costs $199 ($149 if paid annually), and it’s the standard Instapage experience.

You can create mobile-optimized pages with the intuitive builder, and you don’t have to worry about designing because you have more than enough templates for your pages. Besides the visual editor, you can also edit the code itself.

An excellent feature is its dynamic text replacement, which adapts your copywriting to your pages, and other features include premium fonts, heatmaps, instablocks, analytics, SSL certificates, SEO and more.


The Enterprise plan has no fixed price, and you need to contact customer support to negotiate features and pricing.

Besides the features from the Business plan, you can also use global blocks and create AMP pages for a much better experience (and SEO). You can collaborate with your team members in real-time, along with your dedicated account manager to help you with anything you need.

You also have additional services from the platform like page migration and custom integrations. You also get SSO from either OneLogin or Okta, an Enterprise SLA, and lead bypassing.

How can you know which one is for you?

If you’re not sure, the quick answer is “get the Business plan”. It’s the standard version of Instapage, and most entrepreneurs and businesses—other than large companies—will find more than what they need with this tier.

The Enterprise plan is aimed towards larger companies with either huge traffic and team or with more advanced needs than what the Business plan offers.

However, the Business plan is more than enough. Besides, finding out whether or not you’ll need the Enterprise account is as easy as taking the free trial. 14 days should be more than enough to make up your mind.

Conclusion: is it good?

Instapage is very easy to use, and you don’t need to sacrifice any functionality or features for its intuitiveness. You can edit your pages extensively, and they’ll always load very fast. If you run into any issues, customer support is excellent. You also have advanced features like heat maps to assess the performance of individual elements and plenty of integrations.

The only disadvantage is that it’s not as varied as its competitors in terms of integrations. Some people also report glitches now and then.

Snag Success Author Adam

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