In any business, the first impression will attract customer attention. This fact is also true in online stores and e-commerce.
If a webpage looks appealing, the possible future client will spend more than a few minutes on it. During that time, they may find that the products are something they need.
That is why a landing page is so essential. It will be the first thing the users will see, so it has to be able to catch their attention.
There are a few designing platforms that can help you make the perfect landing page for your webpage; some are naturally more popular than others.
This review will be about one of them: Instapage.
What is Instapage?
Instapage is a landing page creation tool. It uses a cloud service to function. It is also effortless to use.
It has many exciting features, similar to LeadPages. The said features include the drag-and-drop option in the editing process. You also have the chance to enjoy free hosting on the Instapage servers, your WordPress blog, or your Facebook page.
It gives the creators a library of more than 194 pre-made templates for you to choose. It even includes a blank plain template to edit at will. Be as creative as you wish to be.
Any user that wants to expand their businesses and attract new leads for their client’s list should have this tool on hand.
You don’t need to be too creative to have beautiful and exciting landing pages. You don’t even need to be an expert on page builder platforms to use this software.
It will take only a few minutes to get started. With its pre-made templates and layouts, you won’t need to spend too much time when creating a functional and creative landing page.
It has many elements that will make your project look great without extra effort, so you can start promoting your page right now.
How to use Instapage
As with every new tool you wish to start using, you must enter your personal information on your registration file. However, contrary to other landing page editors, you won’t have to give your credit card details to start using it.
Once you have registered, you can access your Instapage dashboard. That is where you will be able to find the list of landing pages already done after you start creating them.
To create a new project, click on the “Create a Standard Page” button. There, it will offer you different options for your page, and you can choose one of the pre-made templates, start an AMP page or upload a file.
If you decide to choose a template, you can use the filter function to reduce the number of options to choose.
The AMP option is only available for the Enterprise plan. It creates landing pages that can load a lot faster than others and is specifically designed to open on mobile devices.
Lastly, you can start everything from scratch, so you can choose a blank template and jump to the editor.
As mentioned before, the editor allows you to drag and drop the elements that you wish to add to your leading page. Text, images, videos, buttons and any shape you need is available.
You have all you want for giving your project the appearance and attitude you want it to have.
It gives more freedom of movement on your designs than other landing page editors. You can place any element you need in any part of the page.
You can add layers on the elements, stack them one over the other and create original designs. Stack different shapes and forms to make a creative logo or add a few figures in the back of a video to make it pop-up.
Instapage has small elements that can make your editing process a lot easier. One of them is that every time you move an item, it displays guidelines and pixel distances, so you can calculate where you want to put it.
Also, you can select multiple elements with shift-click; that way, you won’t have to move them individually, and it saves a lot of time. It has the option of undo and redo; that always comes in handy for correcting errors.
Every element can be customized. For buttons, you can display their options and select where will they send the user when clicked; it can be another landing page, a pop-up, or to download a file.
You can see a preview of how your page will look on desktop and mobile devices by toggling between them.
Instablocks is one of the newest features you can find on the Instapage platform. It allows you to create a particular design for elements on your landing pages; these can be a header or pricing graphics that must stay the same in every landing page you create. You can save them for future projects.
Usually, these elements are necessary to be added individually on each landing page, but with the Instablocks option, you can re-use them anytime.
You can find the Instablock icon on the toolbar of the Instapage editor, located on the top left. It will display a screen with different options for you. There are pre-made blocks you can start using; click on one of them and then click “insert block” to add it on your landing page.
To create a block, select “My Blocks” and click on the “New Block” button. There, you can customize the block as you want it to be.
That way, every time you need to use that block for a new landing page, you will have it there.
It is a useful and straightforward process. You will save time and effort. You can finish your landing pages faster and have an organized set of recurrent elements to work with every time you want to start a new project.
Now that you have finished the edition of your landing page, you’re ready to publish it.
Instapage offers you different options for publishing: as a Custom Domain, a WordPress blog, Drupal, Facebook and a Demo page.
Any of these publishing options can be very handy, but here are some descriptions; you can make notes and decide which one is better for your landing page.
There is a tutorial video that can help you publish through the Custom Domain option. It doesn’t need an existing site to be posted as long as you own the domain.
For WordPress and Drupal, it is as simple as to add them on your sites. But for WordPress, there is something extra you must do first.
If you want to publish to WordPress, you will need to install the Instapage WordPress plugin on your blog. Once you have it, you can arrange the settings on your Instapage account.
The most recommended way to publish is through your Facebook page, allowing you to amplify your client’s list. Once you add it to your Facebook page, it will appear as a page tab that future customers will only have to click.
Finally, you can use the Instapage domain and publish your landing page as a demo. That will help you try it out and see if it works correctly.
You have the option of downloading your demo landing page to your computer. You can share it with other creators to promote yourself or get opinions on it.
Issues With The Editor
There are a few downsides with the editor. Even though you can select and move multiple elements at the same time, you can’t change their properties simultaneously.
This means that you would need to choose each one of them before editing.
Instapage has only a couple of fonts for text, either paragraphs or headlines; this is contrary to the multiple options you get for layouts.
It limits the creative ideas of the user. When dealing with web pages, the most important thing is to be able to understand the words; some creators may enjoy putting something extra for their fonts.
Regarding more specialized editors, they may find that the customization is not as versatile as they would want it to be.
They wouldn’t find enjoyable not being able to edit the elements precisely as they would wish. But for the average user, it probably won’t be that important. It would depend on how detailed you want your landing page to be.
As a warning, Instapage is a little expensive, so you will probably want to be sure that this is a tool that you need for your business.
Luckily, this landing page editor comes with a 14-day free trial option that will allow you to give it a try and get familiar with the editor.
Better yet, you won’t need to affiliate your credit card to start using the trial.
Instapage offers three plans, all of them work for 200,000 visitors a month, 50 published landing pages and ten teams.
The Core Plan is at $79 monthly or $69 per month if you choose to pay a year, and it comes with most of the basic features.
The Optimization Plan is $129 a month (or $99 per month when billed annually). It has all the features from the Core plan with a few extras, such as A/B split-testing, Heatmaps, and Dynamic Text Replacement.
Lastly, the Team & Agency Plan is $229 monthly and gives you access to all the features, plus 15 sub-accounts and branded lead notifications.
If you acquire the Instapage Bonus Bundle, you will have access to the following bonuses:
- Tier 5 Mega Software Bundle + Bonus Rights. You’ll get personal access to six software, plus you’ll get the right to use them as your bonus offer. ($15,984 value)
- Ultimate List of Lifetime Recurring Affiliate Programs White Label Rights. It gives you a list of more than 130 affiliate programs that offer lifetime recurring commissions. ($297 value)
- Million Dollar Ad Swipe Library White Label Rights. You’ll get all the Facebook ads that 40 of the top internet entrepreneurs are running today. ($197 value)
- Free Group Convert silver account. A Chrome extension that automatically collects the email addresses of the members of your Facebook Group. ($197 value)
How Does Instapage Compare With LeadPages?
LeadPages is one of the most popular landing page editors, but it can be used for many other kinds of page edition. On the other hand, Instapage is more focused on the creation of landing pages.
Although both have the drag-and-drop option in the editing process, Instapage also gives pixels precision placement for your elements and guidelines.
Leadpages uses a system of columns and rows, which are not as precise. The drag-and-drop option came to Leadpages later, which makes two different settings when it comes to editing.
Instapage have more versatility related to designing widgets and other elements. This feature is perfect for users who wish to be more creative.
It also has Heatmaps that will enable you to see how visitors behave on your landing pages. That way, you can see where you need to improve and make changes.
With Instapage, you have extra collaboration features if you work with a team or other clients. You have the option of sharing your work-in-progress and get feedback from them.
There are also the Instablocks that make it easier to add the brands and components that are in all your landing pages.
Both Leadpages and Instapage have a 14-days trial, but Instapage is more expensive nowadays.
Also, Leadpages doesn’t have a limitation on the number of visitors on the landing page and allow you to sell your products using the checkout widget. It is a feature that Instapage doesn’t have.
Pros & Cons
- The drag-and-drop editor is very intuitive and easy to manage. It also allows you pixel precision placement for moving the elements exactly where you want them
- You can group items and layer them to create original designs and gives you versatility in the way you want your leading page to look.
- There are more than 194 templates to choose from and a blank dark one to edit as you wish.
- You can re-use elements you already have published by using the Instablocks systems: no more wasting time redoing the same items.
- It lets you download your leading pages to your computer and share it with others for feedback and promotion.
- Heatmaps are great for knowing what your visitors like from your landing page and what needs to be changed.
- It counts with collaboration features that allow you to work with a team and even clients to create and improve your landing pages.
- 14-day trial doesn’t require credit card information, which makes you feel more confident with trying the product without feeling obligated to pay for a plan.
- There aren’t enough fonts for headlines and pages.
- The number of visitors is limited to 200,000 per month, and no more than 50 published landing pages.
- It doesn’t count with an easy widget to help to sell products directly through your landing pages.
Although LeadPages is still one of the most popular landing page creators, Instapage comes as an exciting alternative.
It comes with a couple of features that even LeadPages doesn’t have, like Heatmaps. Is very intuitive to use and is specially focused on the creation of Landing pages.
It has a wide variety of templates and layouts that will make your work faster and easier. Whether you need to make a quick project or edit a few details on a pre-made design, you’ll have options.
The drag-and-drop editor gives precision when organizing the elements and allows you to play around and be as creative you wish to be.
It is worth the opportunity, so try the 14-day free trial and discover all the things you can do with it.