Kajabi Vs ClickFunnels – Ultimate Comparison (2021)

Find out which is better Kajabi or ClickFunnels Below!

Kajabi Vs ClickFunnels

Now, both platforms are amazing, and each one caters to a different target. Some people need ClickFunnels and some Kajabi – what dictates this isn’t the features as much as what you’re going to do with them.

Therefore, our review will build off that principle: finding out which one’s best for you by going through all of their features, benefits, and disadvantages.

How are they different?

There are 3 main differences we can set aside to make things clearer.

  1. Kajabi is more focused towards delivering digital content. On the other hand, ClickFunnels is pure sales.
  2. Therefore, Kajabi is better for people focused on education, or whose products revolve around educational material. ClickFunnels is better for people with diverse services and products looking for sales.
  3. Simplified, Kajabi is the best tool for courses and ClickFunnels is more of a jack-of-all-trades.

ClickFunnels strives for a simple purpose: creating excellent funnels to increase your sales. However, Kajabi is a bit deeper than that: it helps you come up with a perfect system to deliver content and generate revenue.

With that in mind, let’s compare the two platforms. This isn’t a matter of “who’s best”; our objective here is to find out your needs and see which one is better for you. Our criteria will be the core features, CRM functionality, and email marketing solutions.

You’ll see what we mean by similar features geared towards different businesses.

ClickFunnels: sales funnels for beginners

Sales funnels make it a lot easier to sell pretty much anything on the internet, yet building one isn’t as simple. You need to figure out the best sequence to “warm up” you customers, with a landing page, another one where they opt-in, and your “thank you”; then there are upsells, downsells, webinars, etc.

Doing it by yourself usually requires a lot of knowledge or the budget to hire someone with all that knowledge.

ClickFunnels helps you curve that investment. Its features encompass a wide range of functions that make things seem like a walk in the park.

You can build entire funnels for different purposes with a few clicks. That’s because the platform hosts several funnels already built and proven for conversions that you can use for your own webinars, products, or email collection.

ClickFunnels also automates the entire sales funnels by handling your leads and segmenting them as necessary. It takes these formed group and sends emails and SMS automatically.

Finally, you can even set up your own affiliate program to boost your own sales. You just pay them a commission you feel comfortable with and they’ll drive traffic to your items.

Kajabi: learn to sell memberships and courses

Now, if you consider yourself an expert in specific topics, Kajabi is your path to amaze others with quality and versatile content.

You can use Kajabi to create funnels to promote your online courses to the right audience wanting to receive some of your knowledge.

It doesn’t stop there, either; you can work on your content even if your objective aren’t courses. You can blog and create videos at your leisure. You also have the chance to create a membership site, where people will pay a monthly fee to gain access to your content.

However, you could say Kajabi is over-specialized for this task. It’s outstanding for education and content-related marketing, but it somewhat falls off with other products.

If we go into the features, we have 3 highlights.

First off, you have all the functions you need for either a membership site or courses. The system for building courses is a godsend, and you can set up whatever you want: videos, articles, etc., and profit from that. You choose whether you want to sell it for a flat fee or charge subscriptions.

Pipelines is the next feature, and we can compare it to Kajabi’s take on ClickFunnels. You have pre-built sales funnels and entire campaigns to advertise your offers. While you might not find them as good as ClickFunnels’, you do get done-for-you emails here.

Finally, you can use Kajabi to get different data from your customers; still, if CRM is a make-or-break feature for you, ClickFunnels does offer more detail.

Nevertheless, you can see who joined your programs, segment your leads and clients, keep them posted with emails, and automate virtually all of these options.

Comparing the features

You might’ve figured out precisely why Kajabi and ClickFunnels are compared so often: they have similar features.

You can build websites, make and use other people’s funnels, keep track of your customers, and enjoy solid email marketing automation. They’re both complete tools covering every aspect.

Just don’t think that’s an excuse to toss a coin to decide which one you want. Both are perfect for some things and very inefficient at others. The key is to compare the main functions of each platform to find your best choice.

Let’s analyze the core features of the 2 platforms before seeing how they do with emails.

ClickFunnels’ core offers

ClickFunnels has a simple goal: enabling you to create professional-quality sales funnels to increase sales and overall conversions for your business. The features are catered towards that goal.

Templates and done-for-you funnels

You get access to countless funnels ready to use right away.

These include lead generation, sales funnels, webinars, memberships, and lots more. You also have templates for your land pages, opt-in’s and thank you at the end of the entire process.

You can set up your funnels by adding or removing pages and reorganizing the elements. Just grab your text, visuals and offers and replace the original content with that.

Page editor

Of course, you also have the option to start your own pages and funnels from scratch. You can edit your pages entirely with the drag-and-drop editor. You just move all elements (text, video, pictures, forms, etc) to where you want until happy with the layout.

You can use different fonts, organize your pages with columns, embed YouTube videos into your background, and lots more.

After your pages are ready, making up the entire funnel, you just have to link it with your main domain; this includes blogs, ads, and anywhere you need your funnel.

Kajabi’s core offers

Kajabi aims to help educators. As such, it’s a platform optimized for building, hosting, and marketing online courses and educational programs.

Building courses

Kajabi gives you an outstanding builder for your courses. You can use it for video programs or even entire membership websites.

After starting out, you get to choose between 3 blueprints to base your course’s curriculum. These are mini courses and online courses or training. Of course, you can build your own curriculum from zero.

If you choose a blueprint, you’ll be presented with a template. This mostly divides your course into different categories and sections. For instance, you’ll see categories like Introduction, Fundamentals, Bonuses, and more. You can also add your own categories if you need something that’s missing here.

You just need to fill in the template with your own content and set up your payments. You have different options in this last step: setting up a single fee that will grant them full access to the course, monthly payments, or even a subscription that lets your members have access to all the content until they stop paying for their membership.

Building websites

You then have the website builder feature, and you can build your website from scratch or use one of the themes. It’s just as robust as the builder offered by ClickFunnels; you can add all the elements you need on your pages.

Here, you also get an intriguing feature; you can use pre-built sections for your site, like pricing, opt-in’s, sales page, reviews and testimonials, etc. You also have the chance to add comments sections, social cards, countdowns, and other advanced elements.

Email marketing

Both platforms offer email marketing solutions. You have Actionetics from ClickFunnels and Pipelines from Kajabi, so let’s see how each one works.

Email marketing is the next step after collecting your leads with your funnel, and it lets you keep your customers updated about any updates to whatever product you’re offering. Because of that, it’s only natural that funnel-centered platforms try and cover this process.


You basically use Actionetics to store your leads’ data. Based on this information, you can segment your email list using their funnel interactions as the foundation; you can then send them information they’re likely interested in, including new offers.

Among its top features, we have how you can access profiles from your leads. It’s fantastic for CRM, and you can see their contact details, social media, and other relevant details. You can even check when and how they interacted with the sales funnel.

Of course, you can segment your mailing lists based on their behavior. The criteria includes what they bought, the funnels they access, location, etc.

Once you’ve segmented your list, you can broadcast emails. You can use templates for this, but you can also create your mails from scratch with different elements, similar to your pages. After your email is ready, you can schedule the time and list where it’ll be sent. You can also save them for later.

Finally, you can even create different steps to take your leads through different funnels. For instance, once your leads join your list or buy something, you can send them specific email series. You may also add new steps for sending specific orders to the members on your list.

Simplified, you can automate almost everything with Actionetics.


Kajabi has a similar, fully-featured tool in the form of Pipelines. You can create automatic sales funnels to turn visitors into new leads.

You start off by choosing a pre-built pipeline. These are series of funnels with promotions, sales pages, etc. You can also set up your entire funnel on your own.

If you take a pipeline, let’s say for a promotional offer, you’ll realize 2 steps come next.

Firstly, you upload your free offer. This can be a pdf with a small guide, a recipe, an intro to your course, etc. The idea is for your customer to give you their email for that offer.

Secondly, you upload your course or the content that you want your customers to buy during their checkout.

Just 2 steps and your funnel then generates automatically.

Your pipeline begins with your free value. Visitors give you their email for free content, and they’ll receive 2 mails directing them to the sales page. If they click the call to action, they’ll go to your checkout; they can purchase the product here.

Your only job is to edit your text inside the funnel and leave your own copy and content. You’re also free to add and remove pages from your pipeline and personalize it as you see fit.

The result is a funnel, ready for action, in mere hours.


ClickFunnels starts at $97 monthly while Kajabi’s basic plan is $129.

ClickFunnels limits you to 20 funnels with up to 100 pages and 20,000 monthly visitors. Kajabi is a bit different, letting you have 5 products with up to 1,000 active members on 1 site; you have 25 maximum pipelines and 25,000 mails per month.

Interestingly, Kajabi still offers the top features on the basic plan, and ClickFunnels doesn’t let you access Actionetics for the cheapest plan.

Unlimited plans

The largest plan on ClickFunnels is $297, and Kajabi’s is $899. This offers unlimited features, visitors, emails, etc.

Kajabi has a middle plan at $389, but it’s still more expensive than ClickFunnels’ top plan and offers a few limitations.


You might expect this, but yes: it depends on what you’re offering.

Kajabi is worth a shot if you plan to focus on education as your business. However, if that’s not your case, then I’d suggest you go for ClickFunnels and even save up a bit. ClickFunnels will also save you WAY more money over Kajabi.

Snag Success Author Adam

About Me

Hi, I am Adam. The founder of this blog Snag Success & many other niche sites.

I’m a full-time internet marketer. I have done Dropshipping, Youtube, Affiliate Marketing, and a ton of other online businesses!

I share a lot of the tips and tricks I learnt along the way. I discuss various tools, courses, deals and discounts on here as well.

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