Kartra vs Kajabi

Kartra vs Kajabi

Kartra vs Kajabi: Read on to Find the Best Choice! (2021)

Find out whether Kartra is better than Kajabi or not Below!


Kartra and Kajabi are two very similar platforms performing similar functions. They have many resemblances, in that they both offer funnels and are great for hosting e-learning ventures. However, they both have a few differences, the main difference being that Kajabi offers better delivery of its services than Kartra, although it has less features than Kartra.

Let’s take a detailed look into Kartra and Kajabi, the features they offer, and eventually arrive at the better contender.

What is Kartra?

Kartra is a sales funnel and marketing tool suite that makes starting a new online business platform look easy. With its extensive tools and supplies, Kartra takes care of all your needs while building a new platform, providing solutions for email automation and marketing, customer services, and many more, all in one place.

The wide variety of features offered by Kartra are easy to use and learn, making it an excellent choice for people who are looking to start a business. Instead of having to invest in many different software and hosts, prospective clients can now invest in Kartra, which will take care of all the requirements.

Kartra is especially useful if you’re looking to set up an online learning platform. It offers features such as a membership platform and progress trackers, while also allowing you to keep track of the members’ activities. 

We will look into the features offered by Kartra when we move into the similarities between Kartra and Kajabi.

What is Kajabi?

Kajabi is a platform found in 2010 which you can use to host your online business or e-learning courses. It is excellent to use, with ease of handling, creating, and launching your line of courses.

Kajabi also offers marketing features and funnels like Kartra, and you can manage and market your course using these tools. Much like Kartra, Kajabi also provides many tools and features and ranks up to many of its competitors based on the Learning Management System (LMS) offered by them. 

Kartra and Kajabi also have a few key differences that set them apart and affect your choice between the two. Before proceeding to those, let’s look at the similar features offered by both of these platforms.

Features Offered by Both Kartra and Kajabi

1. Webpage Templates

Both Kartra and Kajabi offers web templates so that you don’t have to design your entire webpage from scratch.

While Kartra offers over 200 templates, Kajabi offers only 20. Kartra has a wide variety of templates for different types of pages, such as squeeze pages, product launch pages, and webinar pages. A variety of this expanse is not available in Kajabi.

2. Drag and Drop Editor/Builder

The features of a website make it more attractive in the customer’s eyes, and the visual aesthetic prompts them to stay on the page. Therefore, it is essential to make the page catchy, and this can be done easily during Kartra and Kajabi with their pre-designed templates that can be customized to fit your needs.

The drag and drop function, made available on both Kartra and Kajabi, makes the editing and customization of webpages easy. Thus, you can build an attractive page with fewer efforts compared to the traditional way without these platforms.

3. Funnels and Marketing Campaigns

Kartra is well known for its sales funnels that help increase website traffic and transform it into customers. Kartra also offers campaigns that aim to raise your sales and income with its sales and advertising techniques. 

Kajabi has a feature called Pipelines with which you can build marketing and sales funnels.

When it comes to comparing the funnel systems of Katra and Kajabi, Kartra is the better contender. This is because, with Kartra, the funnels and campaigns are pre-built, whereas, in Kajabi, you are provided Pipelines which you will have to utilize for building your funnel. No matter how easy this is, it cannot match up to an already designed setup where the workload will be lesser.

4. Membership Platform – Creation and Hosting

Kartra offers a membership option with which members can access the content you provide, interact with the videos hosted on the website, and track their progress. It also helps you view their progress and observe the more popular content and customer interaction trend.

Kajabi is an excellent choice for hosting your content, and its membership program is better than Kartra in many aspects.

If it is an e-learning venture, Kajabi offers unlimited video hosting with no bandwidth limitation or storage issues. It lets you create quizzes and grade the students immediately, while also tracking their progress and ability to understand the content. 

If you’re looking to sell your products, Kajabi also offers annual, monthly, and weekly subscriptions to keep customers hooked on to your site. 

Kajabi also has the added benefit of letting its members drop comments on the content offered, thus bridging the gap between content creators and viewers. 

5. Automation and Email Marketing

With automation, you can focus on the research and development part of your business more, as the platform automates your marketing needs and take care of it. One such way is effective email marketing.

Kajabi has an automation feature that lets you concentrate on making effective content as they take care of email marketing, featuring images, call to actions, and broadcast service. Kajabi has a 24/7 live chat customer help section, which is a great feature that is not available in Kartra.

Kartra offers better automation facilities, and an excellent deliverability record as their emails do not end up in the spam folder of your customer. They also provide SMS service with a third-party SMS application.

An added benefit in Kartra is that they have many follow up links, such as a lead who visits a link you’ve sent will be considered an interested/potential customer and added to another email broadcast list. This more persuasive and persistent technique takes place with a simple click, and that’s what makes Kartra special.

6. Affiliate Marketing Center (AMC)

Kartra and Kajabi both offer a built-in affiliate program even though the Kajabi program does not match up to the one provided by Kartra.

While any basic plan holder in Kartra can utilize the AMC, in Kajabi, you need to be subscribed to a PRO or Premium tier program. This is a setback for Kajabi when comparing with Kartra, a platform of similar likelihood.

Kartra also has other features in its affiliate management program, such as instant payments via PayPal and a Kartra Marketplace that you may use to feature your products and services. All of these are absent in Kajabi, and thus Kajabi has a weaker affiliation management center.

7. Payment Gateways

Payment gateways are a vital feature for any platform. The more payment gateways they support, the more customers you can have, as they are not restricted by the small list of payment gateways you support.

Kajabi supports only PayPal and Stripe, whereas Kartra supports PayPal, Stripe, Braintree, and Authorize.net. This gives Kartra the upper hand in the comparison of this feature.

Now that we’ve seen the similarities between Kartra and Kajabi, we shall examine the differences between them. Some features are exclusive to each of them and not offered by the other. These features may be a deciding and contributing factor for your selection between the two.

Differences Between Kartra and Kajabi

1. Build Your Community

Having a community for discussion and sharing thoughts and ideas is necessary when you start an online learning platform. This is necessary to bring together the organizer and the user and effective communication between the two. This is a unique feature provided by Kajabi and is unavailable in Kartra.

2. Video Hosting

Kartra lets you host videos on its platform directly, eliminating the need for embedding a link from another platform such as YouTube or Vimeo. This is a highly appreciated feature of Kartra.

While Kajabi does not offer this, it has an even more attractive feature regarding this. Kajabi does not place any storage limit or bandwidth restriction on the videos you upload, unlike Kartra. All the plans of Kajabi provide unlimited video hosting on Wistia, a third party site.

3. Online Assessments and Quizzes

This exclusive feature of Kajabi lets you test your students and their understanding of the course. Kajabi offers an assessment system with which you can quiz the students and set up a condition that they can move to the next level only after the test has been passed. These tests are immediately graded and are a great way of ensuring that your content is reaching the student.

This feature is not available on Kartra, thereby making Kajabi the better choice if you are looking to start an education platform.

4. Helpdesk

Kartra offers a very efficient and useful helpdesk feature that customers can use to contact you and clear their queries. With this feature, you can stay on top of the customer issues and suggestions without having to depend on an external platform to host it for you.

Kajabi does not have this feature, and while it is not very necessary for a growing business, it is needed when your community of users expands. However, Kajabi does have a 24/7 live chat helpline that is not present in Kartra.

5. Calendar – Scheduling and Booking Appointments

Kartra has a built-in calendar application that you can use to schedule tasks and events. The customers can schedule appointments with you on their own and do not need to depend on an intermediary. 

This in-built feature is exclusive to Kartra, and to obtain this benefit with Kajabi, you will have to purchase and install a separate calendar application.

6. SEO Friendly Blogging

Kartra is not a recommended choice for blogging or content creation. It is not meant to be used as publishing software, and therefore its functionality is limited there. 

With Kajabi, you can blog and optimize your content for the search engine. Although not as good as WordPress’s features, Kajabi can still be used to categorize your posts, set up an index for your content, and perform search engine optimization.

7. Built-in Campaigns

Kartra has many built-in campaigns that you can use to accelerate sales. Some of these include the 4-day Cash Machine, Quick Launch Campaign, and Digital Agency Campaign. These are exclusive to Kartra and are powered by the ideas of Frank Kern, a marketing legend who also offers training on marketing and advertising in Kartra. The main highlight of these campaigns is that everything is preset, all the pages you need for launching and implementing the campaign is already ready, all you need to do is edit, launch, and boost sales!

This is not available in Kajabi.

With this overview of the features available and the differences between the two, you might have an inkling about which one fits your needs better. SO, we shall move on to the next important part, that is the cost of setting up Kartra and Kajabi and the different plans offered.

Cost and Plans Offered – Kartra

Kartra offers a 14-day trial for $1, with a new option to have the trial version for 30 days at the same cost. The following are the plans offered by Kartra.

Starter Plan

This plan is priced at $99/month, and comes with the following specifications:

  • 1 custom domain
  • 15,000 emails per month
  • 2500 contacts.
  • Host 100 pages
  • Host 2 membership sites
  • Sell 10 products 
  • 50GB bandwidth

Silver Plan

This plan is priced at $199, and offers the following specifications:

  • 3 customer domains
  • 125,000 emails per month
  • 12,500 contacts
  • 125GB bandwidth

Gold Plan

This plan is priced at $299, with the following features –

  • 5 customer domains
  • 250,000 emails per month
  • 25,000 contacts
  • 250GB bandwidth

Platinum Plan

This plan is priced at $499, and comes with the following specifications:

  • 10 customer domains
  • 500,000 emails per month
  • 50,000 contacts
  • 400GB bandwidth

Apart from these features, the Silver, Gold, and Platinum plans offer the following added benefit of being able to host an unlimited number of pages and membership sites and sell an unlimited number of products.

Cost and Plans Offered – Kajabi

Kajabi is more expensive than Kartra, and this is the most common reason for Kajabi being rejected by interested clients. It offers a free 14-day trial, and three plans with different features as follows:

Basic Plan

The basic plan is recommended for beginners and is priced at $149 per month. It comes with the following features:

  • 1 Website, 1 Admin User
  • 3 Products, 3 Pipelines
  • 10,000 Contacts
  • 1000 Active Members
  • Unlimited Marketing Emails

Growth Plan

This plan is recommended for a growing platform. It comes for $199 per month and has the following features:

  • 1 Website, 10 Admin Users
  • 15 products, 15 Pipelines
  • 25,000 Contacts
  • 10,000 Active Members
  • Unlimited Marketing Emails

PRO Plan

The PRO plan is priced at $399 per month and features the following specifications:

  • 3 Websites, 25 Admin Users
  • 100 Products, 100 Pipelines
  • 100,000 Contacts
  • 20,000 Active Members
  • 2,000,000 Marketing Emails

All three plans offer unlimited landing pages. The basic plan does not come with automation and affiliate management, and your page will showcase the Kajabi branding, which cannot be removed. These options are available in the Growth and PRO plans.

Theme Editor and Experts Academy are features exclusive to the PRO plan.

What’s a Better Choice – Kartra or Kajabi?

Well, the answer depends on what your need is because both are pointed at two different aims. Kartra is a sales funnel software that comes with a marketing tool suite, whereas Kajabi is more focused on the membership side.

How about you integrate both?

If you can afford to have both plans, then integration is a great option. You can assign the marketing and funneling to Kartra, and have the entire membership platform hosted by Kajabi.

If you are looking to choose between one of the two, Kartra would be a great option as it has everything you need available in it. However, if you have taken care of the funneling, page building, and helpdesk features, then Kajabi is an excellent option because it provides one of the best membership experiences out there.

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