10 Outstanding Mailchimp Alternatives (2021)

Find out Top 10 Best Mailchimp Alternatives Below!

Mailchimp Alternatives

Email is quite a big thing. Today more than 3 billion people use emails daily. More than 200 billion emails are circulating on the internet, out of which 110 mails are business-related. A person can send or receive several emails from various sources.

Email is the dominant marketing that connects people all around the world. Businesses use emails to be in touch with their clients and potential customers. They can communicate and share information on particular topics like a variation in company structure, victories, feedbacks, requests, and more.

Moreover, email marketing is more effective than social media marketing. It is much more cost-effective. That is the main reason why more businesses focus more, sending you emails than a Social Media message.


Mailchimp is a famous email marketing platform that came into existence in 2001. It provides user-friendly email services to its customers and stands out with its features.

 Mailchimp has emerged as one of the most significant email service providers. It has risen to power mainly due to its free option. It has numerous unmatched features like spam filter diagnostics, list segmentation by time zone, several tools for social media integration, and whatnot. With an ever-increasing number of users, it has many great platforms as its users like TED, The Economist, Vice UK, and many.

Things consider before going for Mailchimp:

  • Though there are many advantages to email marketing, it is still a complicated process. On Mailchimp, if you are getting a lot of unsubscribe notifications or spam complaints, then there are chances that it may delete your account without telling you. You will have to examine each email of any potential damage before circulating it.
  • Mailchimp can take a lot of your time in designing and organizing a campaign. If you are sharing multiple newspaper updates or information, then it can really kill your time.
  • It does not let you send email to only a list at a time. It is one of the significant drawbacks of creating, customize, or modify the list but couldn’t send it to multiple subscribers in one go.

Pricing options

Pricing at Mailchimp is pretty simple. The pricing basically depends on your audience size. Each of its plans comes with the email sending limit. So if you have a big audience, you will want a plan that allows you to send more emails. If you cross the contact limit, then you may have to pay extra.

The calculation of cost will also depend on new users and unsubscribed ones. It also has a feature to pay for the emails that you send. It is the pay as you go plan. Monthly plans on Mailchimp include this feature.

Its monthly plans include:

Free Plan

You can start email marketing for free on Mailchimp. This plan has the right amount of features, including one-step email automations, CRM, reporting, and ecommerce cart. But won’t be able to access personal support and will have only counted templates.

This plan will allow you only 2000 contacts and 10,000 emails per month. You will have to pay for it if you cross the email or contact list limits. If you just want to test waters before spending your money on it, you should definitely try out this plan.

Essential Plan

This plan will cost you $9.99 per month. It is the cheapest Mailchimp plan that offers you more features than the free plan. It includes features like all Mailchimp email templates, A/B testing, removal of Mailchimp branding from emails, delivery by time zone, and chat and email support.

Though even after so many features, this plan comes with some restrictions like at most 500,000 emails per month, 50,000 contacts, and three audience list. This plan is a basic plan that offers you just enough.

Standard Plan

This plan is $14.99 per month. It provides you advanced features like multi-step automation and everything included in the Essential Plan. It also gives you options like delivery by time zone. It sends time optimization, advanced CRM features, the ability to import your HTML email template, advanced automation workflows, and retargeting ads for social media.

It has the limit of 100,000 contacts, five audiences, and 1.2 million emails in a month. You can have five users on the plan at most.

Premium Plan

This plan is costly as it ranges to $299 per month. This plan comes with exceptional features like Advanced Segmentations that lets you segregate users based on their behaviour.  Comparative Reports that enable you to form group campaigns and do researches, Multivariate Testing will help you test subject line and body message, unlimited users, and phone support.  

This plan is right for you only if its features are way too essential for you.

So as we can see, Mailchimp’s new pricing methods don’t really provide any advantage to its customers. New customers will end up paying more for new users and unsubscribed contacts. Also, it limits number of emails you can send.

If you look closely, then you will notice that Mailchimp is an expensive platform for email marketing. If you got a small or medium-sized business, then you should think before paying for it. Instead of it, there are many other budget-friendly email marketing tools available in the market that you can choose.

Issues with Mailchimp

The new pricing pattern of Mailchimp has come to bring a lot of changes to it. It also discontinued its integration with Shopify as they couldn’t reach a mutual solution over data privacy. There were too many troubles reported by its customers to reach out to its support team. Some also had issues logging into their accounts and slow speeds. Mailchimp became challenging to work on due to these connectivity issues.

 Many customers are not very happy with their current update and want to switch to an alternative platform. Best Mailchimp alternative is the one that fulfills your unique email marketing needs. Most of the businesses don’t even need many of the features provided by Mailchimp like automation and ESP, so they end up paying more than they should.

Top 10 Mailchimp Alternatives

Some of the best email services providers (ESP’s) other than Mailchimp are:

1. Campaign Monitor

Campaign Monitor is trusted globally as an email provider that provides its customers with much-needed tools and support. It has a strong support team that helps you irrespective of your time zone. They have fully functional templates which you can customize according to your needs. It has a basic email editor, which is simple and effective.

Though it does not have a free plan, it does have a free trial. Its free trial limits you to sending mail to only five people and not sending transactional emails. It has several monthly plans for various customers that provide features like posting emails according to time zones, unlimited email previews, and test for spam email addresses. 

  • It has a plan of $9 per month for 500 contacts. It is their cheapest plan that allows up to 50 contacts.
  • The plan for $29 allows 501-2500 contacts.
  • The plan for $49 per month allows 2501-5000 contacts.
  • The plan for $99 per month allows 5001- 10,000 contacts.

Its customer support is only beneficial if you are going for the most expensive plan as you can unlock its phone support feature. Overall it is an excellent platform that is easy to use.

2. GetResponse

GetResponse is another email marketing platform that has risen to prominence lately. It helps its users to maximize their sales and increase marketing campaigns with subscriber engagement. If you lack the technical skills, its email editor helps you to draft newsletters. It has attractive templates for beautiful emails and images to minimize your costs.

It allows you to create responsive landing pages and web forms with the help of its landing creator. Its landing page even has pre-designed professional templates that you can use. Its marketing automation is useful as it lets you generate upgradable workflows. It has a feature that can group your contacts and mails according to your needs.  

GetRespnse has integrated with the webinar to help its users make essential announcements, presentation sharing, desktop sharing, chat moderation, and demos for marketing. It allows the customers to keep the security up to them. Some of its famous customers are UNESCO Bangkok, AVON, IKEA, University of Dubai, and more.  

They have pretty transparent pricing:

  • Its basic plan costs $15 per month.
  • Its essential plan costs $49 per month.
  • Its professional plan costs $99 per month.
  • Its Enterprise plan costs $1,099 per month.

You will save 18% on monthly costs if you pay advance for a year, and if you pay advance for two years, you will save 24%. Non-profit organizations can expect 50% off of any plan they choose. It is the most reliable tool present in the market for email marketing.

3. Constant Contact

Constant Contact is one of the top email marketing solutions for small businesses and non-profit organizations. For non-profit organizations, it can help in fundraising by helping its users to create websites, landing page, and donate section to emails. For small businesses, it can help in offering training, webinars, and website builders.

Some of its customers find it hard to customize their templates and access advanced features. But basic features are accessible like managing email lists, tracking email delivery, and open rates. And it comes with drag and drop editor that makes it easy to use.

Its automation is pretty basic, which allows you to send welcome messages to new subscribers, categorize email depending on customer behavior, and send back emails to the ones who didn’t open it in the first place.

It has in-built tools for you to have polls or surveys, sign up forums, and donation pages. Its support system is also perfect as they help their customers through live chats, phone calls, emails, and other helpful resources, even if you lack technical skills. 

It has two pricing plans. One is Email Plan that offers features like marketing calendar, landing pages, Google Ads, Facebook and Instagram Ads, pop-up forums, list segregation, contact list import, welcome email, support on various platforms, customizable templates. It has integrations with Woocommerce, automated cart email for Shopify and unlimited emails.

  • 0-500 subscribers for $20 per month.
  • 501-2500 subscribers for $45 per month.
  • 2501-5000 subscribers for $65 per month.
  • 5001-10,000 subscribers for $95 per month.
  • 10,001-15,000 subscribers for $195 per month.
  • 15,001-25,000 subscribers for $225 per month.
  • 25,001-30,000 subscribers for $295 per month.
  • 30,001-35,000 subscribers for $315 per month.
  • 35,001-50,000 subscribers for $335 per month and so on

Another plan is Email Plus that offers features like online donations, consultation, coupons, polls, event marketing, exclusive content, email automation, support, and many other things.

  • 0-500 subscribers for $45 per month.
  • 501-2500 subscribers for $70 per month.
  • 2501-5000 subscribers for $90 per month.
  • 5001-10,000 subscribers for $125 per month.
  • 10,001-15,000 subscribers for $195 per month.
  • 15,001-25,000 subscribers for $225 per month.
  • 25,001-30,000 subscribers for $295 per month.
  • 30,001-35,000 subscribers for $315 per month.
  • 35,001-50,000 subscribers for $335 per month and so on

4. Emma

Emma provides solutions to businesses in diverse locations and franchises such as universities, gyms, and restaurants. It has templates that are easy to edit and can reach out to large masses. They have a feature to examine various subject lines that ensure maximum engagement.

It has three monthly plans for its customers.

  • Emma Pro costs $89 per month for 10,000 contacts
  • Emma HQ costs $229 per month for 10,000 contacts.
  • Emma Plus costs $159 per month for 10,000 contacts.

These plans have different prices for the various services they provide. As of Emma HQ, it simplifies the approval process and, thus, saves your time.

5. Aweber

Aweber is a simple email marketing tool for small businesses. It provides high-quality support and advanced features like API, beautiful email templates, articles to create automated blogs, email analytics, list segregation, A/B split testing, auto-responders, list management, and other automation tools.

They provide support to customers by streaming live videos. So if you are looking for a tool that keeps your support its top priority, then it is the one. All the services of Aweber are top-notch.

It has five pricing options with differing subscribers but the same features.

  • 0-500 subscribers for $19 per month.
  • 501-2500 subscribers for $29 per month.
  • 2501-5000 subscribers for $69 per month.
  • 10,001-25,000 subscribers for $149 per month.

6. Drip

Drip is an email marketing tool for ecommerce stores. It focuses on CRM functionality. It can help you optimize your journey across various channels. Its features include multi-channel touchpoints that reach more customers through engagement on social media and sending emails. It manages users depending on how often they visit your websites. It can help you understand customer behavior better.

You can also gather customer data and save them in suitable tags and events. It makes the process of reaching out to your customer’s automatic that further protects your time. Moreover, you can generate custom discount codes, recommendations, and notifications with advanced personalization.

It integrates your marketing services with WooCommerce, BigCommerce, and Shopify. It can handle complex workflows perfectly too.  It takes no set up fees from its customers, and the pricing pattern of Drip is:

  • 2500 contacts for $41 per month.
  • 10,000 contacts for $149 per month.
  • 25,000 contacts for $254 per month.
  • 100,000 contacts for $779 per month.
  • Full features cost $99 per month.

7. MailerLite

Many of MailerLite customers are authors, so it provides its customers both drop and drag editor as well as HTML editor. It also has several integrations with third-party tools to help its customers make the best use of email marketing tool.

It is user-friendly and different pre-made templates for various purposes. The templates are striking, versatile, and give you the room for personalization.

It allows you to arrange everything related to emails in a few minutes. It also allows you to keep track of your email statistics. It has affordable plans for its customers:

  • It is free for 1000 subscribers but with many features excluded.
  • $15 per month for 2500 subscribers.
  • $30 per month for 5000 subscribers.
  • $50 per month for 10,000 subscribers.
  • $75 per month for 15,000 subscribers.
  • $180 per month for 35,001-40,000 subscribers.
  • $195 per month for 40,001-45,000 subscribers.
  • $210 per month for 45,001-50,000 subscribers.
  • $260 per month for 50,001-60,000 subscribers.
  • $285 per month for 60,001-70,000 subscribers.

All of the above-given plans other than the free plan offers unlimited emails.

8. SendGrid

SendGrid serves the purpose of designers, developers and marketers by designing and sending transactional emails. For non-technical marketers to send the newsletters and make automation, it has drag and drop tools. This tool effectively manages shipping notifications, email newsletters, sign-up confirmations, link tracking, SPAM compliance, open rate reporting, Internet Service Provider (ISP) monitoring, Senders Policy Framework (SPF), domain keys and feedback loops.

It minimizes the complexities that come with sending emails on a large scale and allows a business to maintain email opens, bounces, and spam reports without any code.

  • Essential Plan – This plan has two constitutes, and you can select any. One of its constitutes costs $14.95 per month for 40,000 emails. Another one costs $29.95 per month for 100,000 mails.
  • Pro Plan – This plan has four constitutes, and you can choose any. First, $79.95 per month for 100,000 emails. Second, $199.95 per month for 300,000 emails. Third, $399.95 per month for 700,000 emails. Last, $699.95 per month for 1.5 million emails.

9. Klaviyo

Klaviyo is an email marketing tool that is highly impressive. It has all the right integrations for an ecommerce store. For new customers, it has integrations for logging in to the product. It guides while choosing integrations and connecting your store to the email platform.

Its system is simple and helps in tracking performance. It categorizes your customers based on the interests they have shown on your website.

 Klaviyo has many pricing plans for its customers. It provides a plan for those who have fewer than 250 subscribers. It plans to start from $20 for 251-500 subscribers and so on.

10. Convertkit

Convertkit is an email service provider that aims at helping professional bloggers, digital marketers, and writers. It has integrated with much third-party software like WooCommerce and Shopify. Also, it provides numerous automation features and beautiful, customizable templates. You can categorize your subscribers based on the sections they visit the most on your site.

For monthly plans, they increase the price depending on the number of subscribers. It has a free plan for those who have subscribers less than 1000. Its plan starts at $29 per month for 1000 subscribers, $49 per month for 3000 subscribers, and $79 per month for 5000 subscribers. Likewise, if you go for higher plans, it may cost $379 per month for 50,000 subscribers.


There are several MailChimp alternatives available in the market. To choose the best one, you have to carefully look for what you need and how it can help you grow your site.

If you are looking for the one with automation features, then go for ConvertKit. If you are looking for third-party tools, then go for Drip. Constant Contact is the best if you want functions like reasonable pricing and quality support.

So go for the one that serves you the best.

Snag Success Author Adam

About Me

Hi, I am Adam. The founder of this blog Snag Success & many other niche sites.

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