MailChimp VS Constant Contact: Which Is Better? (2021)

Find out whether to pick MailChimp Or Constant Contact!

MailChimp VS Constant Contact

Email marketing is a useful tool used by almost everyone today. It is a way of promotion for businesses by sending emails and newsletters. It helps them to connect with their customers throughout the world in a personalized way. Emails are a beneficial way of directing traffic to online stores. The best part is that they are economical too. With all these advantages of email marketing, more businesses each day are shifting to this approach.

There are numerous email marketing tools available in the market. MailChimp and Constant Contact are two of the most popular of all. Let’s see which one of them is much better.



MailChimp is a leading email marketing platform. It is a well-recognized user-friendly interface and provides you professional-looking templates, room for customization, and other useful features.

  • It sends millions of emails daily and has products that can help small businesses grow.
  • Integrates with well-known platforms like WooCommerce, Shopify, and Magento.
  • Offers you a good user experience.
  • Boosts your sale with product reference, promo codes, and customer segments.

It offers free automated emails like welcome messages, abandoned cart notifications, and order receipts that, in turn, save you time and effort. It has different premium plans to meet the needs of various customers. You can choose the one accordingly.


  • It has exceptional comparative metrics, such as geo-tracking and Google Analytics integration.
  • It has a generous free plan with 12,000 emails for 2000 subscribers.
  • It has advanced automation features, which are helpful.


  • It needs to work on its customer support.

Constant Contact 

Constant Contact is giving a fierce competition to all the email services providers since 1995. It has gained the trust of over 700,000 customers with its excellent services and has added features like surveys, social campaigns, recurring newsletters, and many in-built event management tools. It has an established marketplace with more than 400 apps and integrations.

It is suitable for small businesses, individuals, and nonprofit organizations that send marketing emails regularly and collect leads. It includes other features like event registration.


  • It offers excellent customer support and services.
  • It offers more than 400 templates becoming the most abundant free templates libraries.
  • It doesn’t leave room for external integrations as it has features like surveys and coupon features.


  • It has limited A/B testing and reporting capabilities, which may become barriers in a few things.

Ease of Use


Don’t worry if you have never used any email marketing platform, MailChimp is super easy to use. You can quickly find its features and tools that you need and can learn to use its dashboard. You can access its email creator for step by step directions. The creation of emails, adding pictures, and customization is straightforward with the help of its drag and drop tools.  

Constant Contact 

Constant Contact is the most accessible email marketing platform to use thanks to its user-friendly interface. It has an excellent email editor that scrubs your website to search for logos, colors, and social media profiles. You can customize the templates to create an attractive email once it has the information. You can choose from a dozen templates your favorite one to create a new email.


For ease of use, both MailChimp and Constant Contact are on the same page. Both provide you with a smooth start for your marketing practice.

A/B Testing


A/B Testing helps you determine the most compelling subject lines, the name that should be in your ‘from the field’ and click rate. It also specifies the size of your sample group and creates three different versions, while sending winning emails to the remaining subscribers.

Constant Contact 

Constant Contact allows you to create two different subject lines. It gets a better performing subject line and sends the winner to your subscribers.


MailChimp has the edge over Constant Contact, as it wouldn’t require you to spend hours sending and testing emails.

Integration with Other Software


MailChimp allows its customers native integration with various software like:

  • PayPal
  • ClickFunnels
  • Zapier
  • WordPress
  • Canva
  • Xero
  • Google Analytics
  • Chargify
  • SurveyMonkey
  • Cazoomi
  • Base CRM

MailChimp also offers you to connect to software other than mentioned on the above list. For this, it provides an API to help you make connections. Businesses with limited IT resources may face a problem as it does not offer you support to build integrations.

Before going for MailChimp’s paid plan, one must check the software with which it integrates.

Constant Contact 

 Constant Contact tries to help its customers by providing integration with almost every leading solution in the market like:

  • WordPress 
  • Shopify
  • Facebook
  • Gmail
  • Quickbooks
  • BigCommerce
  • Eventbrite
  • Outlook
  • Salesforce
  • 3dCart
  • HootSuite

Constant Contact stands out with its app marketplace. It has apps that can easily connect to this solution. It includes add-ons like:

  • Constant Contact for Gmail
  • Constant Contact’s list builder
  • Constant Contact for Office 365


Constant Contact is the winner in this round. It has segments for its search functions and attributes that make it’s functioning better while MailChimp has limited search functionality but more integration.



With MailChimp email creation process becomes straightforward. The customers can start with emails using drag and drop editor and a variety of templates. The templates target various campaigns like announcements, follow-up emails, and storytelling email newsletters.

It has two unique features, i.e., the commenting section that includes comments from multiple users and A/B testing functionality.

There is yet feature you will love – called MailChimp’s segment builder. It creates segments depending upon the customer’s behavior previously. The parts so created are dynamic. So you don’t have to add or remove customers manually. There are many other features that you can explore by using it.

Constant Contact 

Constant Contact has multiple features to create emails. It allows its customers to tailor the emails to their brand style and colors by adding the URL to their website.

It has many in-built templates that can be customized with its drag and drop editor. It can help customers insert images, videos, social share options, polls, and donation options, adding RSVP’s, and editing blocks. With its content functionality, customers can choose individual blocks to show to specific customers based on their age, taste, location, and purchase history. All these features come intact with the growing email list.

Customers can take several actions to build their list like:

  • Building signs up pages for the websites.
  • Setting an option by which users can send text messages to join the email marketing list.
  • We are connecting additional apps.


If creating relevant content is essential, then segmentation becomes crucial from beginning to end. That’s why MailChimp wins this round.

Customer Support


Customer Support of MailChimp is way thorough and straightforward. If the users have a query regarding account access, technical support, billing, and privacy, they can visit their contact page and select the topic that they find problematic.

The contact page takes them to Knowledge Base. Its robust documentation can solve their common questions. If they need further help, then they can go to their customer portal to file the issue.   

Constant Contact 

Constant Contact has powerful customer support resources. It has a Knowledge Base that includes tutorials covering beginner to advanced tips, guides, and ‘how-to’ articles.

It has an experienced service team that can help with marketing ideas, premium and campaign designs, branded footers, list growth, autoresponders, and seasonal templates. Also, it conducts educational events like seminars.

Customers can easily ask for support through phone, social media handles, live chat, and help center.


Constant Contact provides better support via email or phone. Additionally, it offers in-person and online training to the customers. It is hard for MailChimp to address customer queries as it doesn’t provide much support options to customers.

Pricing Options


Each business has a different budget. Therefore, to fit in with the needs of every business, MailChimp has various plans. Each plan includes features like multiuser accounts, marketing automation, segmented lists, and other analytical and testing tools. They also allow users to make their landing pages, pop-up forms, Google Remarketing Ads, and Facebook and Instagram Ads.

  • MailChimp’s Free Plan offers you 2000 contacts with email sending limit of 12,000 emails per month. If you exceed the limit of 2000 contacts, then you will have to pay for it.
  • MailChimp’s Essential Plan charges you as per the number of your subscribers. It starts at $9.99 per month for 500 subscribers and ends at $25.99 per month for subscribers between 1501 to 2000 contacts. It has offered you all that Free Plan provides. Plus, it enables you to add custom branding, live access chat, segmentation tools, reporting, and testing tools, and email support.
  • MailChimp’s Standard Plan offers you everything that Free Plan and Essential Plan offer. It provides you with advanced features like customs templates, retargeting ads, event-based automation, and analytics and begins at $14.99 per month for 500 subscribers.
  • MailChimp’s Premium Plan costs $299 per month. It is ideal for large businesses that look for more support and capabilities. It incorporates features of all the previous plans. Additionally, it offers advanced segmentation and testing, unlimited role-based users, and phone support.

Constant Contact 

Constant Contact offers two plans to fit in the budget of its users. It also provides a free plan of 60 days. It enables you access to images, an email editor, contact management, and live support.

 Both of its paid plans have everything you need for professional email marketing, including the ability to send unlimited emails. Its other features include pop-up forums, personalized templates, contact management and list building tools, image library, tracking and reporting features, and a mobile app.

The two plans are Email and Email Plus. The only distinction is that the latter gives you access to more features like the option of dynamic signup forums, 2GB of file storage, email automation, access for ten users, online surveys and coupons, and online donations.

  • The cost of both plans will depend on the list size. You will get a 10% discount if you prepay for six months. Similarly, you will get a 15% discount if you prepay for 12 months. There are many unique plans available for associations and franchises and discounts for nonprofit organizations.
  • The email plan begins at $20 per month for 500 subscribers and goes to$65 for 5000 subscribers. Its priciest package is $335 for 50,000 subscribers.
  • Email Plus starts at $45 per month for 500 subscribers and goes to $70 per month for 2500 subscribers. Its most expensive package costs $335 per month for 50,000 subscribers.
  • If you reach more than 50,000 subscribers, then you have to contact them for information regarding prices. Moreover, Constant Contact will adjust your fee automatically when you change from one billing cycle to the other.


MailChimp wins only at pricing options as it provides more opportunities for almost all sizes of businesses but, the price comes with a limit. But, Constant Contact is by far superior as it offers decent prospects for small businesses for their diverse needs.


While MailChimp provides better integrations and flexibility, Constant Contact offers more functionality and support. MailChimp is suitable for almost all types of business, whereas Constant Contact is more appropriate for small businesses. Therefore, it all depends on what the business needs.

I personally recommend Constant Contact over MailChimp though because it’s overall far superior in terms of features and support.