Spyfu Review: Affordable SEO Tool But Does it Perform? (2021)
Find out if Spyfu is worth it or not Below!
Table Of Contents
Today, most bloggers know just how crucial SEO is for the success of their blog, and most small business owners know that SEO can help them achieve their business goals. In fact, many bloggers rely on SEO research and keyword research to write blog posts that rank on the first page of Google and drive thousands of visitors to their blogs.
But… not all the bloggers, website owners, and small business owners know that SEO is a competitive field, and that to rank on the first page of Google, you have to compete with big brands that hire well-experienced SEO specialists with expensive SEO tools that small businesses can never afford.
Luckily, there are tools like Spyfu, which give small businesses the opportunity to get affordable SEO help from the best.
Spyfu is one of the best SEO tools available on the market. Most SEO tools are limited by their pricey subscription fees, but Spyfu is actually free to use.
Spyfu is not for automatic SEO.
Instead of creating search engine-friendly webpages, Spyfu helps you find out which pages rank on the first page of Google, what webpages you should create or optimize, and what your competitors are doing to rank on the first page of Google.
This tool is ideal for bloggers who are just starting out in the world of SEO, or for small business owners who are just starting their new blog.
What is Spyfu, and How Does it Work?
Spyfu is a tool that helps you find where your competitors rank, how they rank, and what you should do to rank on the first page of Google.
The first thing you should do is visit Spyfu.com and create a free account. Before you use the tool, you will need to provide information about your business, so the tool can focus all its results (or rather, some of the results) on your business.
Then, all you have to do is enter your competitor or competitor’s product or service into the search box and click on the search button.
Note: If you enter your competitor’s product or service, you will get a list of keywords that your competitor made popular. However, if you enter your competitor’s name, you will get a list of landing pages of your competitor’s.
1. Competitor Research
Every niche is a competition. If you want to rank your blog on the first page of Google, you have to become better than your competitors. You have to know what your competitors are doing that you are not doing.
If you are a blogger, you have to know what your competitors are doing that you definitely want to avoid. Spyfu is very useful in this area.
Start by entering your competitor’s name, which will show a list of pages your competitor has created. You will get the Google rank of each page, its authority, and other information.
For instance, if you enter the word “blogging” in the search box on Spyfu, the tool will show you the first page of Google. It will also show you what keywords your competitors are ranking for and how they are ranking: who ranks on the first page of Google (Google 3 SERPS+) for the keyword “blogging,” on the first page of Google (Google 3 SERPS+) for the keyword “blog”, and so on.
However, if you enter the name of one of your competitors, such as “Blogger’s Paradise,” the tool will show you their landing pages, or pages where your competitors get most of their traffic from.
On the top of the Spyfu results, you will even find your competitor’s website SEO. Here, you will see your competitor’s estimated traffic (based on SEO, monthly estimated traffic, and social media following), social media followers, estimated Facebook Page (approx. fans) and estimated number of other social shares.
The estimated monthly traffic is the traffic your competitor is getting based on ranking of their Google SERPs. In the traffic section, you will also see a list of keywords your competitor ranks on the first page of Google. These keywords are the ones that will drive the most traffic to your competitor’s site.
In the traffic section, you will even find your competitor’s Twitter followers. This doesn’t mean that if your competitor has more Twitter followers than you, you are going to lose your traffic. But it will be a great motivator for you to start using Twitter, the perfect tool for bloggers.
In the traffic section, you will find a list of all the popular URLs created by your competitors. For instance, if you are a blogger, you can copy the idea of publishing a blog every day from your competitors; if your competitor is a fashion blog, you can start publishing fashion blog posts.
And—the most important part of all—in the traffic section, you will find a list of brands your competitor ranks with. If your competitors are big brands, like Samsung or Sony, your blog has little chance to rank on the first page of Google just by publishing high-quality content. It is ideal, therefore, to focus on ranking with lower-traffic brands first.
2. Keyword Research
In the dynamic world of digital marketing, keyword research is an integral part of any marketing campaign. This is because no digital marketing campaign is successful without the right keyword research. Spyfy helps you achieve:
1. Find Keywords That Help Businesses Understand Demands Of Their Customers
As mentioned in the beginning of the article, keyword research is a valuable approach to evaluate the needs of the target audience. This is important since it helps in identifying an audience and approaching them successfully.
For instance, while planning a marketing campaign, if you want to sell a particular product to mothers, then in your Spyfu research, you should only research on the websites and pages that are primarily visited by mothers. A simple example is of a dryer. If your product is a dryer and you want to promote it among mothers, then the business owner must research on keywords like “is a dryer safe for babies?”, “is a dryer safe for children?”, “what should you do if you touch a dryer while it is running?”.
The above examples would be good for a dryer. However, it may not be relevant for promotion of a dry cleaner. The recommendations provided are based on the understanding of the needs of the target audience. Therefore, while deciding on the target audience, the use of the above examples would be wise. You should use this basic approach for your keyword research. You can search for the popular trends related to your business. Find out which keywords are most popular through Google Trends or other sources. The insights gathered from keyword research will help you better understand the needs of your customers and reach them successfully.
2. Keyword Research Helps You Choose The Right Tools
The key to a successful search engine optimization campaign is choosing the right tools for it. If you are planning to use the right SEO tools, then you need to understand the behavior of the potential customers.
If your target audience is working-aged men, for example, then keyword research can help you in selecting tools which are specifically designed for this target audience. So, as a business owner, while selecting tools for your marketing campaigns, use the above approach to research on keywords. This will not only help you gather data and insights on your potential customers but will also help you select the appropriate tools to use.
3. It Helps You Bury Your Competitors
In the fast-paced world of digital marketing, competition is a challenge. In today’s digital marketing, customers demand better results and better return on investment (ROI). This is why you need to be fast and improve your skills in exploring and choosing the best options. Keyword research can help you understand the needs of your customers, improve your skills, and respond to the challenges of your competitors.
Know the behavior of your customers: You can use keyword research to better understand the needs of your customers. This will ensure better understanding of the customer expectations and lead to more effective actions. This will also provide you with the insights to make a better decision.
You can use keyword research to better understand the needs of your customers. This will ensure better understanding of the customer expectations and lead to more effective actions. This will also provide you with the insights to make a better decision. The competition will be buried: When you focus your marketing strategy on a specific niche, you will be able to direct your content to the customers who are genuinely interested in your services. This will allow you to increase the conversion rate of your campaign and reduce the time to reach a customer through a digital marketing channel.
4. Spyfu Keyword Research Helps You Create Aimed Content
Keyword research not only helps us understand the needs of potential customers but also helps us create content and campaigns that are geared towards answering their questions. In fact, a study found that the more the search results are tailored to your audience, the lower is the bounce rate for your website.
Tailoring the content for a specific section of people or a targeted group will produce better quality of leads. If you want your customers to stay on your website and read your content, then include keywords in the content that make visitors stay on your website and read more. However, do not only target your website to only convert a visitor into a lead. Take care of the bounce rate.
5. Spyfu Keyword Research Helps Your Improve Your Bottom-line
Keywords help in planning your digital marketing campaigns and digital marketing strategy for your business. For instance, as a business owner, while interacting with your target audience, provides you with the insights to better understand their needs and challenges. Furthermore, it helps you to identify the right keywords which deliver the best returns on investment.
Therefore, while choosing the right keywords that are highly searched on your website or product, try to figure out the insights that you can gather from these keywords. This will not only help you improve your understanding of your audience and their needs but will also help you make a more informed decision about your business.
Another important section of Spyfu is backlinks. When you go to that page, you will find data about the backlinks of that website.
You will find the number of links of that website.
You will get the domain authority of the website.
You will get a list of related domains.
You will get a list of all the backlinks pointing to that website.
There are also other important information on that page, like the anchor text, the Page Rank of the domains that link to your competitor, and the referring domain.
The referring domain will tell you where your competitor gets most of their traffic from. Most of the time, it is other websites that link to your competitor.
A negative thing about this feature is that you can get only 700 backlinks at a time.
3. Use Website Comparison Tool:
The last feature that will help you get exact information about your competitor’s SEO is comparison. You will have to provide the domain name of your competitor to compare it to another site.
The comparison will allow you to find certain similarities between your competitor’s tech, content, and design. This is a great feature that will help you find out what your competitor does better than you.
Returns: What You Need to Know
Spyfu offers a trial period of 7 days for all new users. If you are satisfied with the results of the trial period, you can continue using the tool by paying a monthly fee of $9.99.
In order to receive a detailed report of your competitor’s SEO, you will have to buy a report for $49.99.
However, Spyfu is not a black box. The tool doesn’t generate data and provide rank changes. Instead, the tool shows you details about your competitor’s SEO, and if you are a skilled SEO specialist, you can use the details to create your own SEO plan.
What are the Benefits of Using Spyfu?
Spyfu is easy to use, and it is highly effective. If you are a blogger, you can see how your competitor is ranked, and you can use that information to your own benefit. You can create a similar product or service, and you can use the same SEO technique that your competitor uses.
Of course, if you start using SEO techniques to rank your blog, you will be competing with bloggers that hire SEM experts to optimize their SEO. This is something you need to be aware of.
So, if you are a blogger or a small business owner, you need to be aware that SEO is competitive. But that doesn’t mean you shouldn’t try.
You can use appropriate SEO techniques, combined with great content and a great relationship with your audience, and you can still succeed.
In conclusion, the best tool to get affordable SEO help is SpyFu. Instead of trying to outrank big brands on the first page of Google, you can use SEO tools like SpyFu to find out what your competitors are doing right and what you should stop doing.
You can even use SpyFu as a substitute to expensive SEO services. If you are a blogger, you can use the tool to write better posts, and if you are a small business owner, you can use it to find out what customers are looking for from you and what kind of products and services they don’t want from you.
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