Systeme.io Review: Is It Worth It? (2021)
Find out if System IO is worth it or not Below!
Table Of Contents
Funnel builders have enabled marketers to tackle their digital careers with a new approach that’s proven to be a significant improvement to the industry. With such a big demand, it’s only natural for competition to stiffen with new solutions.
Systeme.io is one of those newer marketing platforms making the news, and if you’re interested in funnel marketing, you’ve probably stumbled across this name.
With ClickFunnels being the industry standard for funnel builders, “ClickFunnels killer” is a common term for these trending solutions. Needless to say, it’s quite a bold statement, and whenever someone states these claims, they need to be verified.
Now, that’s exactly what we’re doing today with Systeme.io. Let’s take a look at what it is, what it does, and how much it is to decide if it’s a legitimate alternative to the most popular competitors.
Systeme.io: platform overview
If you head over to the main website, you’ll quickly spot their statement: the only solution necessary for online entrepreneurs launching their businesses. Now, it’s not a very detailed statement with room for inference.
Unfortunately, the same goes for the rest of the home page. You get a few teasers of what it has to offer: a sentence here and there suggesting its features. However, it doesn’t really convey what the platform really does.
Thankfully, there’s the features section; unfortunately, it doesn’t offer a lot of detail, either. This is definitely a poor first impression when you compare it to the alternatives filling their home pages with all the information you need to feel interested about the product.
When it comes to SaaS (software as a service), it’s easier to convince people to buy by actually explaining what the tool does; I don’t really know why obscurity is necessary here.
What I do have to admit is that Systeme.io seems to have a better focus than other platforms trying to do everything at the same time. You can clearly see that it looks to specialize in a few vital areas, but I’d still wish that it provided more detail.
At first sight—while also taking a look at other resources—Systeme.io aims to cover the most popular marketing approaches right now. You get funnels, email marketing, blogging, and even membership sites among other features.
Don’t worry, though; I’ll dive into the specific features in Systeme.io, so you’ll know more than what the home page states.
What can you do with Systeme.io?
There seems to be 5 main areas focused by Systeme.io, so I’ll just explain what you can do with the platform. This isn’t so much a look at the specific features as it is a look into what you can get done with all the features you get.
Let’s start with the main selling point Systeme.io and its reviewers seem to point out: the funnel builder. It’s easy to see this is the platform’s main functionality, and it’s comparable to ClickFunnels in this regard: a funnel builder primarily with additional functionality for a better package.
As such, all the other features and add-ons circle around sales funnels, directly benefiting from this approach for better efficiency.
When you go into the funnel builder, a wizard greets you to make sure you do everything property. The first thing you see is different options for what you want to do with your sales funnel. Each one takes users to diverse screens with different templates adapted to your goal.
For instance, if your main goal is to sell, Systeme.io will provide you with templates for shorter funnels to make the purchase process a lot more comfortable. If you want to build your email list—thus choosing building an audience as your goal—then your funnels will focus on collecting leads. Of course, you can also build your own custom funnels from the ground up.
Once you’ve chosen your goal, you’ll be taken to the funnel customization section. Naturally, this will differ with each option you have, but the goal is the same: personalize your funnel.
You start off by naming your page, but you can also customize your products’ price and even the commissions if you’re running an affiliate marketing program—more on this later. If you’ve used ClickFunnels before, you’ll find this section is quite similar to your ClickFunnels admin dashboard. It’s interesting how Systeme.io seems to prioritize this over the visual editor.
One of the possible reasons why it looks so similar to ClickFunnels is that it’s actually a fairly standard or “vanilla” editor. This isn’t bad, however; it definitely makes it easier to get used to the interface.
You can access A/B testing, statistics, automation triggers for your funnel, and similar options. I’m particularly fond of the automation conditions since they help greatly if you want to run your marketing on autopilot.
Interestingly, you do have a visual editor with Systeme.io, but you need to click the pen icon to the right; it’s not readily available like with ClickFunnels. Thankfully, the editor is just as intuitive as you’d expect: just drag the elements and drop them whenever you want.
It’s a solid editor, too: straightforward and efficient. You don’t need days to get used to it, and it only takes minutes to customize and launch your sales funnels. You can change the design of your pages, write sales copy, add products, and integrate payment options.
However, the builder isn’t perfect. Like its competitors, you can go back to an overview of your funnel, and this is where things can get messy.
You can create your funnel pages and forms in any way you want; they’re fully customizable. That’s great if you want to stand out from your competitors, but then the “thank you” page comes in, and they’re a letdown.
Now, it’s not that you’re stuck with a page template for the last step of your funnel. The problem is that you need to choose and edit your pages individually. In other words, you choose a page template and customize it, and then you choose a “thank you” page template and do the same.
This takes a lot of time, specially since the templates aren’t particularly attractive, and the selection is limited. You might not even find one that resembles your previous page, so editing these to fit your funnel can take twice as long as the previous step.
This is a general problem with all pages for the different funnel types in Systeme.io. The templates seem to be unrelated to each other, so you have to put in more work to create a cohesive sales funnel.
Sure, editing them isn’t too difficult thanks to an amazing editor, but it’s still a letdown. It’s easy to start comparing them to something like ClickFunnels, where there’s always at least one page template that combines with the rest of your funnel.
Alright, I’ll be honest here: Systeme.io doesn’t have a dedicated CRM system like you’d find with GetResponse or Infusionsoft. It only covers the basics, mostly by letting you store lots of data about both your customers and leads.
That said, it’s not really a relationship management, but it does make the task quite easier. You can store a noticeable amount of fields, and you can even segment customers brought in by your affiliate partners.
Of course, it also covers the fundamentals: last time they were active, when they registered, etc.
Run your email marketing
On the other hand, the email autoresponder built into Systeme.io does beat what you’d get from several of its competitors. It’s extremely easy, too.
You don’t need to be an expert if you want to create newsletters. It’s more than enough to keep your subscribers up-to-date with your new products, special offers, discount, and general communications. Combined with the data collected by the basic CRM system, I’d say you shouldn’t have too much trouble nurturing a good relationship with your customers and leads.
If there’s a highlight in Systeme.io’s email features, it’s how the campaigns feature is outstanding. It works like many dedicated autoresponders in the market, and I’d even argue it’s more intuitive than some of the most famous dedicated platforms.
Creating new campaigns is seamless, and you can customize each one however you want. You’re free to assign specific emails to them, the amount of leads you want to reach out to. Adding new emails is straightforward, and formatting them is the same as any other tool you might have used.
Now, you’ll be missing the workflows that make GetResponse and other autoresponders as easy to use, but it’s not a huge loss with how intuitive Systeme.io is. You can still determine when you want the emails to send, followups, and similar triggers.
A more significant consideration is that you probably need to rely on your funnels to trigger your email campaigns. That makes it a bit more difficult if you want to transfer people from a campaign to another, but it’s not life threatening.
That being said, there’s one problem I have with the autoresponder in Systeme.io. You can tag your contacts and build mailing lists with this feature, but you can’t tag within your lists. In other words, you can tag general customers as buyers, yet you can’t specify whether they’re first timers or frequent buyers.
Now, a lot of funnel builders seem to fall short with blogging when trying to implement it. They either make it too much of a hassle—like using Kartra without WordPress—or they create their own blogging platform that fails to justify itself over WordPress.
Sadly, Systeme.io seems to fall into the second group. Yes, you can create blog posts without a lot of effort, but it’s kind of a letdown after seeing the other features in the platform.
You get a template, but it only comes with a header, few pages, and a fonts that’s too generic for my taste. You can edit these pages, but navigation isn’t as natural as you’d expect.
You can still switch between post and pages from a single button, and there’s a drag-and-drop editor available like the one you get from Weebly. There’s not much to say about it; it’s intuitive enough, and adding elements isn’t difficult at all. Adding posts and pages is basically the same, and the builder is always there.
However, the blogging system falls hard when it comes to control over your content. Many platforms mess up by not letting you customize your SEO data like WordPress does, and Systeme.io is the same. You can’t integrate it with SEO plugins, either, so you’re better off going back to WordPress if you want to implement a blog into your business.
As is, the blogging feature is just a great editor that won’t make too big of a difference because the rest of the platform is too simple. It’s better if you want to add a blog to your store just to build credibility, but if your objective is to rank in Google, this won’t be enough.
Run eCommerce and affiliate programs
The last thing you can do with Systeme.io is to set up your own products and create affiliate programs for these offers. You can add products to promote via your funnel, and you’re even able to create discount coupons, subscriptions, and check statistics like how many people have paid.
It does feel more like a complement to the funnel builder than an eCommerce platform, but it gets the job done in my opinion. It’s nice to have this section integrated into the same platform you’re using for marketing, but it does require you to get used to it.
First timers will feel lost when creating products, even if they’ve already used eCommerce platforms or other solutions with similar functionality. It’s not like is extremely confusing or outdated, either; it’s just that there are too many options hidden behind buttons and tabs, which could be available from the dashboard directly.
It’s specially bad if you’ve used something like Shopify before getting Systeme.io. Other platforms give you all the options in a single interface, yet this isn’t the case with Systeme.io. You don’t get images or pricing, either: just products attributes.
Even if you’ve only used ClickFunnels—which doesn’t have a particularly good product page editor—you’ll feel annoyed by this Systeme.io’s equivalent. The affiliate program isn’t really fleshed-out, either; you can only set the affiliate commission for sales generated via their links.
How much does it cost?
Despite its shortcomings, Systeme.io is definitely a platform worth considering, and that’s because it largely makes up for it by being one of the most affordable funnel builders in the market right now.
Just like almost all SaaS platforms, it comes with 3 pricing tiers, and they aren’t too different when it comes to features. Upgrading your account mostly translates into more contacts, customer domains, and websites.
The only game-changing reason to upgrade your account is unlocking the evergreen webinars feature, but if you’re not interested in them—or you already have an evergreen webinar platform—then you could simply upgrade whenever you break the lead capacity. On the other hand, you could save lots of money by using Systeme.io for these webinars.
Other than that, account upgrades are just size upgrades that will be dictated by your business’ reach and mailing list.
The Startup plan is just $27, and you can already create all the funnels and blogs you want. You can create up to 3 membership websites and run affiliate programs. For CRM, you’re limited to 5,000 contacts.
The Webinar account is $47, and you unlock up to 3 webinars as well as coupon codes. You also increase your contacts to 10,000, membership sites to 5, and customer domains to 2.
The Enterprise plan is still really cheap, just $97: the same as the cheapest plan in ClickFunnels and less than the cheapest plan in Kartra. It removes all limits from previous accounts except contacts and customer domains, which it increases to 15,000 and 5 respectively. You can also get a coaching session.
Is it the right solution for you?
It’s definitely not a perfect platform, and it might be perfect for some and under-performing for others.
If you want an extensive funnel templates library that’s easy to merge with the rest of your funnel, then you might want to skip Systeme.io. The same goes if you want extensive CRM capabilities and solid blogging functionality. Just keep in mind that the latter is quite difficult to find, but blogging with Systeme.io is mostly pointless.
However, if you want an affordable funnel builder with a good autoresponder system to integrate with your own funnels, then Systeme.io is an excellent choice.
The eCommerce and affiliate marketing feature is kind of hit or miss, though. You might like it, or you might despise it; it gets the job done, but it won’t do so seamlessly, so consider that before making a choice.
If you want a cheaper alternative to ClickFunnels, then Systeme.io is as good as it gets. I’d recommend you also consider Kartra if you have a larger budget, but Systeme.io it’s a very competent option.
It’s a very smooth funnel builder with a commendable email campaign system. As I said, it doesn’t feature a workflow automation editor, but that doesn’t mean it’s harsh for beginners. You can easily create entire email campaigns in well under an hour with little experience under your belt.
The webinar functionality is also very good, both when creating your webinars and the funnels to promote them. If you’re willing to work a bit more to get your entire funnel ready, then it’s an amazing solution.
However, it falls off quite hard with the other features, so don’t expect to use it for blogging or more advanced tasks.
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