Tailwind Review (2021 Edition): How Useful Is It For Pinterest?
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Table Of Contents
Constantly pinning images on your Pinterest can be a hassle. Sure, doing it now and then is easy, and it can be even fun. However, once you start using the platform as part of your marketing, everything changes.
Today, I’ll show you how you can use Tailwind to make that process a lot easier. Not only that, but you can also use it to find relevant content, increase your reach, and assess your performance.
What is it?
Tailwind is better known as a tool for scheduling your Pinterest posts, but it’s actually a complete marketing kit with several tools.
You can use it to schedule pins at different times and upload your images faster, but you can also analyze the performance of your pins and use the Tailwind tribes feature to reach other audiences.
In fact, Tailwind now works for Instagram as well, even though most features are focused on Pinterest.
For today’s article, we’ll focus on Pinterest functionality.
Schedules and publishing
We’ll start with the backbone of Tailwind. You can save time by scheduling your pins, and you can even publish bulks and use the scheduler for spreading your posts.
You first upload the content to the tool. You can use the browser extension to save different images you find around the internet, like sharing blog posts on your Pinterest. You can save images on Tailwind instead of pinning it directly.
When sharing images on Pinterest, the usual procedure is to post it on different boards, and that requires you to repeat the steps several times. However, Tailwind lets you do it at once.
You can keep a drafts folders to use it later, or you can just post it to different boards. Another option is to schedule posting on each board through several days.
Let’s say you want to share this post on Pinterest. There are many boards where this could fit: blogging, content marketing, and technology to name a few, plus Tailwind Tribes, which we’ll cover later.
The standard way is to use social sharing on, but that would require about 3 clicks for each board, and you’d share it in a succession. It may not seem like much, but it’ll feel spammy, and when you have over 10 boards, you could spend quite a while sharing it.
Using the web extension by Tailwind, you can save the image on your drafts folder. Then, you can dedicate some time to schedule all the pins over time.
If you go for the Schedule Now alternative, you can choose the boards on which you want to pin it. You can then specify the intervals at which you want to publish each post, from 10 minutes to 3 months.
You can do the same with images from your PC, create pins from your Dropbox, or simply repin other images from Pinterest.
Define a schedule
After you save images on Tailwind, you want to build your publishing schedule. For that, you have a Smart Scheduler, which you can use to specify which days and times you want for your posts.
Tailwind advises on the best times; it analyses when users are most active. From the smart suggestions, we have dotted time slots, which you’ll want to use when starting out if you don’t know the best times.
After accepting a suggestion, it goes green. The slots you add manually are gray. You can change these schedules at any time, as well as changing the posting frequency. With enough time, you can work with new smart schedules after Tailwind analyzes your data.
View your scheduled pins
You can see how many draft and scheduled pins you have on the top side of your screen. Under the header, you can also see the list of scheduled pins. Every row will show you an image snapshot and the board where it’ll be published.
There’s also a padlock icon showing that your pin is locked to that slot; you can choose to unlock it and change when it’ll be published.
To the right, you have a calendar showing your schedule. Again, you can unlock your pins and drag them to a different slot if you wish to change the order.
This is simple, it’s just a list of boards grouped by their categories for you to schedule with single clicks.
Analytics and reports
Tailwind uses Pinterest’s API to show you analytics on the dashboard for you to measure your performance. You can use it for tracking trends on your boards, your profile, or for each pin.
At the top, you’ll see how many followers, comments, pins, and repins you’ve gotten each week. Underneath that, you can check your pin’s engagement and virality, and the results show you scores as well as you average and high in 30 days.
This is similar to the Pinterest board levels. You can filter it for individuals, private boards, and groups. It shows you insights about your pins, repins, followers, and comments, both total and in the last week.
You can also check engagement and virality.
You may sort your data on different columns based on different parameters, like most pins and engagement. You can see each board on the platform, or you can choose to find similar content.
This tool lets you assess how each pin performs. The data displays similarly to your board insight, and this table includes everything pinned so far.
You can sort pins at your leisure by clicking on the different columns, and there’s also the option to search for individual pins through a search bar. Similarly, you can use filters to narrow down your searches based on categories and boards as well as your website. If you want to check your pins since the time you started out on Pinterest, you can also filter them by date period.
The column to the right shows 3 actions per pin: you can reschedule it, add it to a Tribe, or find related content.
Besides the dashboard, you can get summaries on your pins’ performance right on your email inbox.
The analytics provided by Tailwind and these reports really make things easier when assessing your performance. You also have the chance to act immediately, either by including new posts or repinning the content that does best.
You can connect your account to Google Analytics if you want to keep track of your domain.
This tab shows you the average of pinners and pins each day for the last week. Enterprise owners can access Potential Impressions as well.
This shows how your latest pins have done. You can head straight towards Pinterest with the Comment and Repin buttons.
The Word Cloud is another useful feature, identifying popular topics and keywords you’ve used for optimizing your account.
This is a report of your daily visits and visitors average, as well as your page views and overall revenue.
Tailwind Tribes focuses on providing a community where people with similar interests share others’ content while preventing spam. You can met influencers and work with them with more than 4,000 tribes.
This feature solves 2 challenges for marketers and bloggers: finding quality content for sharing and promoting your content to the right audience.
1. How to find a tribe
Finding the right tribes for your content is how you succeed with this feature. You can use the search tab to find your tribes using tags, categories, and keywords. Blogging alone has 297 tribes.
Before requesting to join one, you want to evaluate whether it’s good for you by looking at the content it features, how many members it has, the rules, and how many times the content is shared.
Tailwind advises you to join one tribe per topic you’re focused on. It’ll make it easier to find new content and reach new audiences while building relationships. You also have the option of creating a new tribe focused on your interests.
2. Adding content
As you already know, you can use the browser extension to schedule your pins from the internet, and you can use this to add that content to a tribe.
If that pin is already on a tribe, you’ll be informed with a warning icon.
3. Weekly reports
You get a weekly digest every week. It offers an overview of how you and each of your tribes has performed.
These reports will show you the true reach of tribe, netting you huge audiences with as little as a single pin.
Tailwind costs $10 each month per account for bloggers and businesses with a maximum of 100 employees. This price includes all features mentioned, and you can join 5 tribes, getting 30 submissions per month. You can buy more if you need.
If you run a larger company, you can opt for a customized plan as well.
You can take a free trial as well, and you can schedule 100 pins. Luckily, this free trial has no time limit.
However, keep in mind that each account works for a profile on either Pinterest or Instagram. If you want to use both, you need 2 accounts.
Tailwind Pros and Cons
Tailwind is great because you can create several posts from anywhere on the internet using the extension. All of your content can be uploaded from different sources, even iOS.
You can also optimize when you schedule your pins and do so faster thanks to the bard lists. Then, you can assess how well your pins are doing, filtering and sorting as necessary.
Finally, the tribes feature is excellent to grow your reach.
However, I’d like to see Tailwind updating the user interface since it does require a bit of work. Similarly, the scheduling section may slow down if you have lots of scheduled pins.
Overall, Tailwind does a lot for marketers and bloggers using Pinterest. It makes the entire process easier, and it offers all the features you need to move traffic towards their sites.
The insight and reports is also amazing, giving you the full picture regarding your content’s performance. Couple that with Tailwind Tribes, and you have everything necessary to grow your audience.