The Best Free Competitor Analysis SEO Tool of 2021

What is the Best Free Competitor Analysis SEO Tool?

The Best Free Competitor Analysis SEO Tool of 2021


Critical to overall marketing success, SEO is made up of multiple different elements. However, one of the most crucial elements is competitor analysis (or competitor tracking), that empowers you with data-driven insights that you can use to craft your digital marketing strategy based on your competitors’ key performance indicators such as SERPs, keywords, landing pages, backlinks, etc.

However, just like every other nuance of SEO, competitor tracking can get pretty complex pretty quickly. And if you’re a beginner, it can be a nightmare.

But never fear, we have the answer to solve all your problems. Introducing SERPstat, the best free competitor analysis SEO tools of 2020 that brings you all the essential data that you need to make a well-informed decision.

What Is Serpstat?


Serpstat is an SEO automation tool that assists with SEO audits, keyword research, and link building. Since its most recent revision, Serpstat is additionally incorporating features to manage paid advertising campaigns, such as Google Ads and Bing Ads. But what truly makes Serpstat stand out from its competitors is their built-in competitor analysis tools, which offers some of the best competitor tracking reports at a price tag that, unlike its lead competitors, is like ‘free’!

What’s Inside A Competitor Analysis Report?

SERPstat Competitor Analysis Report

Competitor analysis refers to the way you use your knowledge of your competitors to your advantage. There are a lot of ways of doing this, and it can be done in a variety of different ways and on multiple levels depending on your overall marketing strategy. Additionally, one of the most efficient ways is to check out your competitors’ SERPs, landing pages, backlinks, SERP features, Ads, etc. These data, when combined together, provide you with powerful data-driven insight to empower you with a well-informed strategy that’ll help you outperform your competitors in the SERPs.

Now only does Competitor Analysis reveals the exact strategy that your competitors are currently using, but it also gives you an idea of how you might be able to outperform them. With competitor tracking, you’ll also get an idea of ways of optimizing the content on your website and your landing pages, which in turn makes it easier for your visitors to convert!

How to Get Started?

1. Visit SERPstat Homepage:

Visit SERPstat Homepage

To get started with SERPstat, you have to start at their homepage: and enter the domain of your competitor to start the competitor analysis.

2. Go Through the Free Report:

After the user enters a domain, SERPstat will take a few moments to collect the data and display them in a detailed report on different pages. The report will include SERP features (Title, Meta Description, Meta Keywords, Site age, Pages, Keywords); Backlinks Quality Report; most used keywords; Rank History; and Rank Position history. You can now go through the overview or dive into the details by navigating between the different tabs.

You might also want to click on some of the tab headings to explore the true capability of Serpstat. For example, if you’re interested in finding the top keywords this website is ranking for, click on the ‘Keywords’ tab. That tab will display all the top keywords sorted by their Search Volume and their ‘Domain Difficulty Value.’

Note: Remember that the generated report is free and will not include every data. To reveal and view the full report, you must upgrade the paid account.


Serpstat is undoubtedly the best free competitor analysis tool for 2020. With Serpstat, you’ll be able to do competitor analysis for free and utilize it quickly and effectively. However, the report of SERPstat is just the tip of an iceberg. To see the full data and in-depth analysis of SERP features, you need to upgrade to the premium account (which is not a bad thing because they offer amazing deals).