Thrive Ultimatum Review: Getting Sales With Time Offers (2021)

Find out if Thrive Ultimatum is worth it or not Below!

Thrive Ultimatum Review

Online marketers have countless ways to convert their visitors into customers and even subscribers. They’ve got land pages, opt-ins, banners, and many more; all are excellent ways to solve your life, but there’s actually a way to boost these features’ performances.

Scarcity and urgency are 2 closely-tied elements that make people think they just can’t miss a great opportunity, but using them can be a pain, especially without the more expensive tools. There are many timer plugins in WordPress, but they’re not focused on conversions.

That is, except for one: Thrive Ultimatum.

What is it?

The name pretty much sums it all up: it’s a marketing too focused on suggesting urgency on your WordPress businesses.

The main objective is applying a feeling of urgency for your website or landing pages; it then makes people do what you want: convert thanks to a fear of missing out.

This plugin offers several kinds of timed offers for you to use. These include fixed dates, auto-recurring, and even constant evergreen campaigns. You can also lock down these campaigns so that they show only to people who access your product. In other words, you can ensure all your countdowns stick to your users even when they switch to a different device.

It even has an intuitive drag-and-drop editor and in-depth tutorials as part of your plugin. You don’t have to worry about buying something and not knowing what to do after you get it.

How to create a campaign

You can use Thrive Ultimatum to create campaigns on different pages as soon as you activate it. After you’ve done so, go to the plugin’s dashboard; that’s where you’ll see which campaigns are active after you’ve designed them.

You can start out by clicking on the tutorial link, but let me list the instructions here if you want to speed things up.

You first want to click on New Campaign; it’ll take you to a box offering 4 templates for you to use.

You can build your campaign from scratch, which is the first option. The second option is a 7-day offer, which triggers when users visit your site for the first time; the offer changes to show when there are just 3 days left. Number 3 is a Christmas offer which triggers on start and end dates; again, the offer changes to show when there are only 2 days remaining. The last template is for specials on months’ ends; these trigger on specific days and last 2 days.

For the sake of these instructions, we’ll with the 7-day type. The option comes with a trigger and event timeline already made.

Give a name to your campaign to go to the next page. This page lets you change the settings, designs, and other elements.

1. Displays

Next up, choose your campaign’s display mode. Hit Edit on the box, and you’ll see a new box come up.

These settings are relevant to where you want your campaigns to show on your website. You have several choices like categories, tags, pages and templates, posts and types. Archived pages, and several others; you can also stick to the basic settings.

Once you start going through the options, you can see the flexibility offered by this tool, but we’ll stick to the basic settings since you’re just starting out, specifically the All Pages option. This will display your campaign on all pages in your website.

2. Designs and templates

As I already mentioned, Thrive Ultimatum offers you a drag-and-drop editor and many templates, all of which look quite professional. That’s great since it means you can skip a lot of work when designing your campaigns, and it’s also really time-efficient.

First up, click on the pencil you see on the current design. This will make a new window appear, showing you a preview of how your campaign looks and the chance to edit. You can also change the template if you want; just click on the cloud that shows on the right-hand toolbar.

After you’re pleased with the design, hit Save and Exit to go back to the general settings.

3. Creating states

Now, let’s go into how you can manage your timelines and events; this section is basically how you place events on your timeline. You do this by using specific states when designing your campaign, so let’s tackle that.

For instance, if you want your campaign to focus on displaying that only 2 days are left for the promotion, you must create a new state for that. To do it, click on the green “+” icon showing at the bottom of your editor screen and then on “Add New State”.

Name and save it.

Now, you can create a duplicate for your basic design and edit it so that it shows the new urgency.

4. Managing events

Once you start running several campaigns, or just adding more events to one, you’ll need to have a solid grasp on how the timeline system works. You use it to change the states you added following the previous step.

As mentioned, you can enforce the urgency feeling with new events. While the 7-day template already comes with a 3-day timeline event, we can still add the 2-day one to strengthen the message.

Similar to how we made created the state, click on the green “+” on your timeline to include this event.

You’ll see a similar box, and here’s where you’ll select the new state; make sure you check the display box. You must type the amount of days for the event, so we’ll type the 2 days. Other campaigns also use hours in this option.

Save it, and you’ll have a basic campaign designed.

5. Conversion events

This type of events refer to actions you want your visitors to take while in your site. For our example, our goal is to sell our advertised offer, so purchasing is the conversion event. Right next to the heading, there’s a button that says Add New; click it to add this event.

The box that comes up will ask you to choose the trigger for this event. An interesting note here is that Thrive Ultimatum and Leads are great together, and if your objective is to get more leads, you can use both together for more options.

If you don’t have Leads, then your option is the conversion page visits. You can choose which page is your target, and the most common case will be your Thank You page, which indicates that your visitor bought it.

Whatever your conversion page is, locate it, select it, and hit Continue. You then choose what you want to occur after the conversion event triggers. This can be to end your campaign, which makes it stop displaying to your visitor, or show them a different campaign.

Save after you’re done.

6. Lock down

Another nice feature with this plugin is that you can choose which visitors can get to the promotion page. This is useful for people who don’t want everyone having access to the sales page before the promotion starts or want to give special access to certain visitors, like email subscribers.

This feature needs a special trigger. You can use your Thrive Leads conversions or a visit to a promotion page.

Click on Edit, available on your evergreen box, and then Yes to enable the lock down option. Then, select your trigger and save it.

The next step is to set the pages you want to lock down. For that, click Edit on the box and add the pages you want your visitors to see at different stages of the campaign.

You can show them 3 types of pages:

  • The pre-access one shows to visitors before starting the campaign. You can set a landing page, which could explain the new campaign to raise interest.
  • The promotion page shows the offer to your visitors. This page only shows during your campaign.
  • The expired page is the last one, and it shows after the campaign ends.

There are other options, like generating email links so that only your subscribers can see the promotion. You can create special links to paste on your emails and send to your subscribers; it’ll direct anyone who clicks on the link to the campaign.

Once you’re done, save it.

7. Campaign release

There are 2 ways you can publish your campaign.

Go to the settings page and click the red button next to your campaign status. Once it’s published, it’ll turn green.

The other way is to go to your Ultimatum dashboard and click, again, on the red circle. It’ll also turn green once your campaign goes live, and you can click it whenever you want to pause your campaign.

From the same dashboard view, you can see your campaign’s statistics after you released it. You’ll see how many conversions have occurred.

Who should use Thrive Ultimatum?

Any WordPress entrepreneur can benefit from this plugin in a way.

Casual bloggers can take advantage of events and offers for their readers, and doing so is straightforward thanks to the simplicity of the options and how they just need a few changes to use.

However, the best target is store or larger site owners since they can use all features. The evergreen options are the highlight if they’re patience and can plan properly.

Pros and cons

The best part about Ultimatum is that it’s easy to use and has lots of versatile designs. The countdown timers and lock down functionality are exceptionally good to increase conversion chances, and it offers more features overall over its competitors.

The only disadvantage is that you should use it with Thrive Leads to reach the full potential.


There are 4 ways you can get it.

  • You can pay $97 for a single site.
  • $147 for 5 sites.
  • $399 for 15 sites.
  • The last one is to pay $19 monthly for the full Thrive Membership, which nets you access to all of the other Thrive Themes tools and unlimited customer support.


Overall, Thrive Ultimatum is the best tool if you want to take advantage of your visitors’ fear of missing out on great offers.

It’s intuitive so that both beginners and advanced users can exploit its features, and it’s the best option for WordPress users wanting to use scarcity and urgency to increase conversions.