What is GoHighLevel: Is it a Good CRM?

If you’re running a business or involved in marketing and customer relationship management, you might have heard of GoHighLevel, a powerful platform that streamlines your operations and helps you connect with customers like never before.

So, what is GoHighLevel exactly? In short, it’s an all-in-one solution for managing customer relationships, marketing automation, project management, and more.

By combining a wide range of tools and features into a single platform, GoHighLevel provides businesses with a seamless and powerful way to manage their operations and connect with customers.

What is GoHighLevel & How it Works?

GoHighLevel Homepage

First things first. The platform is actually known as HighLevel. The company’s inability to get a desirable domain compelled them to rename the website and now it is called GoHighLevel.com.

GoHighLevel is an all-in-one marketing tool for businesses if you are looking to build your website, have a customer relationship management platform, a sales funnel, landing page builder, and all digital marketing solutions or automation. Well, anything you can think of. GoHighLevel provides you with everything you need as a marketer.

Precisely, it is a CRM platform created to aid businesses, both small, medium and big, to manage their operations. The platform helps to improve productivity of your business by providing a comprehensive suite of tools for communication, project management, scheduling, automation etc.

The aim of GoHighLevel is to automate businesses so that businesses don’t have to waste time or resources in much of the manual work. What it does is, it increases efficiency. Tools and features like follow up sequences or lead capture forms help businesses to streamline their marketing and sales processes.

You can also appoint schedules, track the progress of your projects and manage your tasks better with GoHighLevel. If you are wondering who owns GoHighlevel, it is privately owned and is based in the United States.

The platform was founded by two entrepreneurs, Shaun Clark and Chris Martinez, the former being the current CEO of GoHighLevel. The founders of the platform wanted to give businesses a solution that would improve their productivity, as well as customer engagement.

Here’s how you can start with GoHighLevel. To Sign up for GoHighLevel, you need to follow a few simple steps

  • Step 1: Go to their website and click on sign up located in the top right corner of the page.
  • Step 2: Fill in your details. You will have to provide both business and personal information which will include your name, company name and email address.
  • Step 3: Select the pricing plan that suits you. 
  • Step 4: Enter your payment information to complete the sign up.
  • Step 5: Now you can explore the platform and set up your account. GoHighLevel Provides tutorials and resources so that you can use them to get started.
  • Step 6: Customize your account. You can add your team members and contacts accordingly. Voila, you are ready to go!

Who is it for?

So, what is GoHighLevel used for? Who should be using the platform?

GoHighLevel is designed for businesses of all sizes and industries that want to improve their operations and customer engagement.

Here are some examples of the types of businesses that can benefit from using GoHighLevel. So if you have any of these types of businesses. GoHighLevel is ideal for you.

  • Small Businesses: 

Small businesses that want to streamline their operations, automate their marketing and sales processes, and improve their customer engagement can benefit from using GoHighLevel.

  • Marketing Agencies: 

Marketing agencies that want to manage their clients’ campaigns, track their performance, and automate their workflows can use GoHighLevel to streamline their operations.

  • Service Providers: 

Service providers such as consultants, coaches, and freelancers can use GoHighLevel to manage their appointments, automate their follow-up sequences, and track their progress.

  • Real Estate Professionals

Real estate agents, brokers, and property managers can use GoHighLevel to manage their leads, automate their marketing, and streamline their operations.

  • Healthcare Providers

Healthcare providers such as doctors, dentists, and chiropractors can use GoHighLevel to manage their appointments, automate their follow-up sequences, and track their patient engagement.

The Tools and Features Offered By GoHighLevel

There are several tools that you can take advantage of in the platform. To answer your question precisely on What are the functions of GoHighLevel, Here are few key ones:


GoHighLevel’s CRM is a core feature of the platform, allowing you to manage leads, customers, and deals in one place. The CRM offers features such as custom fields, tags, and filters, and lets you create custom sales pipelines.


GoHighLevel offers a range of automation tools, including automated follow-up messages, appointment scheduling, and custom workflows. These tools help\ you to automate  sales and marketing processes and save time on manual tasks.

Landing Pages and Funnels

With GoHighLevel, you can create custom landing pages and funnels to capture leads and convert them into customers. The platform offers a drag-and-drop editor and a range of templates to make it easy to create effective landing pages and funnels

Lead Generation 

GoHighLevel offers several lead generation tools, including Facebook and Google Ads integrations, website chatbots, and forms. These tools can help you capture more leads and grow your customer base.

Reputation Management 

GoHighLevel’s reputation management tool enables you to monitor and manage your online reviews and ratings. This can help you improve your online reputation and attract more customers.

Social Media Management

With GoHighLevel’s social media management tool, you can manage and schedule your social media posts from within the platform. This can save time and help businesses maintain a consistent social media presence.

Analytics and Reporting

GoHighLevel provides you with detailed analytics and reporting. This can help you track your progress, identify areas for improvement, and make data-driven decisions.

Website Builder

GoHighLevel’s website builder drives you to create custom websites using a drag-and-drop editor. So anyone can create professional-looking websites without the need for technical skills. 

Client Portal

GoHighLevel’s client portal lets you provide clients with a secure portal to access account information, invoices, and other important documents.

Text Messaging

GoHighLevel’s text messaging feature allows you to send and receive text messages with their leads and customers directly from the platform. This can help businesses improve their communication and response times

Call Tracking and Recording

You can use GoHighLevel’s call tracking and recording feature to track and analyze phone calls, as well as record and review them for training purposes.

Email Marketing

With GoHighLevel’s email marketing feature, you can create and send email campaigns to potential leads and customers. The platform offers templates and automation tools to make it easy to create effective email campaigns.


GoHighLevel integrates with a wide range of third-party tools, including Zapier, Facebook, and Google Ads. This makes it easy for you to connect to the existing workflows and tools to the platform.

How Can GoHighLevel Benefit Your Business?

Here are few of the benefits that you get from GoHighLevel:

Streamline Your Operations

By providing you with a single platform to manage your operations, GoHighLevel can help streamline your business and reduce the need for multiple tools and software applications. This can save you time, effort, and money, and improve your productivity. With GoHighLevel, you can access all your tools and data in one place, which can make it easier to manage your business and stay organized.

Manage Customer Relationships

GoHighLevel provides businesses with powerful tools for managing their customer relationships. You can manage your contacts, track customer interactions, and automate your follow-up sequences to ensure that your customers are engaged and informed. This can help you build stronger relationships with your customers, improve customer satisfaction, and ultimately drive more sales. 

Improve Your Marketing

GoHighLevel provides businesses with customizable landing pages, lead capture forms, and email marketing tools to help you attract new customers and convert leads into paying customers. You can create targeted campaigns, track your performance, and optimize your marketing efforts for maximum impact.

With GoHighLevel, you can automate your marketing workflows, which can save you time and effort while improving your results.

Automate Your Workflows

GoHighLevel provides businesses with powerful automation tools to streamline their workflows and reduce manual work. You can automate tasks such as appointment scheduling, follow-up sequences, and lead management, which can free up your time and increase your efficiency. This can help you focus on higher-value tasks and improve your productivity. 

Increase Your Productivity

With its all-in-one platform and powerful automation tools, GoHighLevel can help you increase your productivity. You can access all your tools and data in one place, which can save you time and make it easier to manage your business. 

You can also automate repetitive tasks, which can free up your time and allow you to focus on more important tasks.

Gain Valuable Insights

GoHighLevel provides businesses with reporting and analytics tools that allow you to track key metrics such as lead conversion rates, customer engagement, and sales performance. This information can help you make data-driven decisions and optimize your operations. You can identify areas of your business that need improvement, and make changes to improve your results.

Scale Your Business:

GoHighLevel is designed to be flexible and customizable, which means you can adapt it to your specific needs and goals. As your business grows, you can use it to manage your operations, automate your workflows, and connect with customers in meaningful ways. You can scale your business without having to worry about outgrowing your tools or software.

What are the Drawbacks of GoHighLevel?

The drawbacks of GoHighLevel are:

Steep Learning Curve

GoHighLevel is a complex platform with many features and tools, which can make it difficult to learn and navigate. If you are a new user, you may need to invest significant time and effort to become proficient with the platform. Additionally, GoHighLevel is constantly evolving, so you may need to continually learn and adapt to new features and updates.

Limited Integrations

While GoHighLevel provides an all-in-one platform for businesses, it does not integrate with all third-party tools and software applications. This can limit the flexibility and customization options for some businesses. You may need to find workarounds or switch to other tools to achieve the functionality they need.


GoHighLevel is not the most affordable CRM and marketing automation tool on the market. While it offers a wide range of features and tools, you may need to budget accordingly to afford the platform. This can be a disadvantage if you have smaller businesses or for those with limited budgets.

Limited Customer Support

While GoHighLevel provides customer support, it may not always be as responsive or helpful as some businesses would like. Some users have reported difficulty getting timely support or resolution to their issues. This can be frustrating for businesses that rely on the platform for their operations.

Limited Customization

While GoHighLevel provides some customization options, it may not be as flexible as some businesses would like. Few people have reported difficulty customizing the platform to meet their specific needs and preferences. This can limit the ability of businesses to tailor the platform to their unique workflows and processes.

Limited Reporting Capabilities

While GoHighLevel provides some reporting and analytics tools, it may not offer the level of detail and granularity that some businesses require. There have been complaints of difficulty accessing the data during the times needed to make informed decisions. This can be a disadvantage for businesses that require more in-depth reporting to track their performance and optimize their operations.

GoHigh Level as an Alternative – What tools Does it Replace?

Here are the tools that you can replace if you use GoHighLevel:

  • CRM: GoHighLevel’s CRM allow businesses to manage their leads, customers, and deals in one place. This can replace standalone CRM tools like Salesforce or Hubspot.
  • Landing Page Builder: GoHighLevel’s landing page builder lets you create custom landing pages and funnels to capture leads and convert them into customers. This can replace landing page builders like Leadpages or Unbounce. 
  • Email Marketing Tool: GoHighLevel’s email marketing feature enables you to create and send email campaigns to their leads and customers. This can replace email marketing tools like Mailchimp or Constant Contact.
  • Text Messaging Tool: GoHighLevel’s text messaging feature can  replace standalone text messaging tools like Twilio or EZ Texting as it allows businesses to send and receive text messages with their leads and customers.
  • Appointment Scheduler: GoHighLevel offers an appointment scheduler that lets you easily schedule appointments with your leads and customers, to replace appointment scheduling tools like Calendly or Acuity Scheduling.
  • Call Tracking and Recording Tool: GoHighLevel’s call tracking and recording feature can replace standalone call tracking tools like CallRail or CallTrackingMetrics.

GoHighLevel Pricing and Plans

If you’re wondering, what does GoHighLevel cost? Here are the available pricing plans for you:

Basic Plan: 

The Basic Plan is the most affordable plan offered by GoHighLevel and costs $97 per month. This plan includes access to the platform’s core features, including lead capture, appointment scheduling, text messaging, and email marketing. Here’s a breakdown of the features included in the Basic Plan:

  • Lead capture forms and landing pages
  • Appointment scheduling and reminders
  • Text messaging and automations
  • Email marketing campaigns and automations
  • Contact management and segmentation
  • Basic reporting and analytics
  • Integrations with Zapier and other third-party tools
  • Email support

While the Basic Plan includes many of the essential features needed to manage and automate a business’s marketing and sales processes, it does not include some of the more advanced features that larger businesses may require.

Pro Plan:

The Pro Plan is the mid-tier plan offered by GoHighLevel and costs $297 per month. This plan includes all the features of the Basic Plan, as well as additional features like sales pipelines, automations, custom fields, and reporting. Here’s a breakdown of the features included in the Pro Plan:

  • All Basic Plan features
  • Custom sales pipelines and stages
  • Advanced automations and workflows
  • Custom fields and tagging
  • Advanced reporting and analytics
  • Integrations with Facebook and Google Ads
  • Chat support

The Pro Plan is designed for businesses that require more advanced features and customization options to manage their marketing and sales processes.

Agency Plan:

The Agency Plan is the most advanced plan offered by GoHighLevel and costs $497 per month. This plan is designed for businesses with multiple clients and teams and includes all the features of the Pro Plan, as well as additional client management and team management tools. Here’s a breakdown of the features included in the Agency Plan:

  • All Pro Plan features
  • White-labeling options
  • Client management and billing
  • Team management and permissions
  • Priority phone support

The Agency Plan is ideal for businesses that manage multiple clients and teams and require more advanced client management and team management tools.

GoHighLevel offers a 14-day free trial that allows businesses to test out the platform and its features before committing to a paid plan. The free trial is a great way to get hands-on experience with the platform and see if it’s a good fit for your business’s needs.

During the free trial, businesses will have access to all the features included in the plan they select, depending on which plan they choose. This means that businesses can test out the core features and more advanced features to see how they work and how they can benefit their business.

To sign up for the free trial, businesses will need to provide some basic information, including their name, email address, and phone number. They will then be prompted to select a pricing plan to start their free trial. Businesses can cancel their free trial at any time during the 14-day period, and they will not be charged for any fees.

Does GoHighLevel Qualify as an ideal CRM platform?

Most users and industry experts consider GoHighLevel to be a top-notch CRM with excellent functionality, user-friendly design, and reliable customer support.

Once you use the platform, you’d know that one of the key strengths of GoHighLevel as a CRM is its flexibility and customizability. 

The platform lets you create custom sales pipelines, automate workflows, and tag and segment contacts based on customer’s interests and behaviors. 

It is a robust and reliable CRM with tools and features to manage,automate marketing and sales processes and is definitely well worthy of your money. 

Its flexibility, customizability, and integration capabilities make it a top choice for businesses of all sizes looking to streamline their marketing and sales operations.


When was go high level launched?

GoHighlevel was launched in 2018 by Shaun Clark and David Sharpe,

Where is HighLevel based?

GoHighLevel is based in Scottsdale, Arizona, USA. The company’s headquarters is located in the heart of Old Town Scottsdale.

Does go HighLevel have a dialer?

Yes, GoHighLevel has a built-in dialer that allows businesses to make and receive calls directly from the platform. Additionally, the dialer offers features such as call recording, call tracking, and call routing to ensure that businesses can effectively manage their phone communications. 

Does GoHighLevel work with Google ads?

GoHighLevel can integrate with Google Ads to help businesses manage their advertising campaigns. The platform’s Google Ads integration allows businesses to track their ad performance and optimize their campaigns directly from the GoHighLevel dashboard.

Can I connect my WordPress to GoHighLevel?

You can connect your wordpress with GoHighLevel as several WordPress plugins are available that can facilitate the integration process, such as WP Fusion, Zapier, and Gravity Forms. WP Fusion allows for two-way sync between WordPress and GoHighLevel, enabling businesses to capture user data from their website and push it directly into the CRM.

Is GoHighLevel good for ecommerce?

GoHighLevel can be a great tool for eCommerce businesses to manage their sales and marketing processes. With its comprehensive suite of features, GoHighLevel can help eCommerce businesses streamline their customer acquisition and retention processes, leading to increased sales and revenue.

Final Thoughts

Whether you’re a small business owner, a marketing agency, a service provider, or a real estate professional, GoHighLevel offers the flexibility and customization you need to achieve your goals. 

So, if you’re looking for a comprehensive platform that can help you grow your business, improve your customer engagement, and increase your productivity, I highly recommend you to check out GoHighLevel!

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