If you are running an online business, then you need software and tools to help you run it. It is not like running a brick-and-mortar store and you will need to meet different requirements to run the business such as having a place to showcase your products online, manage your customer data and create marketing campaigns to draw new visitors in.
If you have ever tried to start a business online, then you know how difficult and expensive it can be to hire a website developer to do everything from scratch. There is so much thought and time put into developing new websites, and to a newbie or someone who doesn’t understand everything about websites, it can be quite tough. Therefore, having software that has ready-made websites and landing pages would be the easier choice for you because all you have to do is populate the template that is given to you with your business’s information.
In more recent times, these kinds of software that offer templated landing pages and websites have been very popular. Due to this, there are so many different companies that are offering this service, and this makes it very hard to choose and pick the one that works best for you. Most of them will entice you to purchase from them just by looking at the theme colors, but there is a lot more that you need to look into before you choose a website builder.
Both Kajabi and GrooveFunnels are software just like this. They offer a website builder and theme editor plus much more for entrepreneurs looking to start a website. So what is so different between these two and which one should you get for yourself? I will be exploring this topic in the sections below. If you are starting a new business, then I would recommend reading through so that you make the most informed decision before you actually start working on the website.
Kajabi can be defined as a full marketing platform rather than just a website builder. It was founded in 2010 with a very focused vision – to help people have a platform for online courses. At the time, online courses were on the rise and Kajabi wanted to be involved in helping make that goal a reality. Now, online courses are prevalent everywhere because of how popular it has become and how easy it is to do. It is safe to say that Kajabi got involved in the right side of platform building early on.
They currently have thousands of users on their platform who are able to quickly create an online course site for other users. Here are a few ways you can use Kajabi:
- Create digital products that you can sell on your website
- Use the website to take customer payments
- Create landing pages and sales funnels
- Do marketing and email campaigns
- Keep track of all your marketing and website analytics
GrooveFunnels is a part of a larger digital marketing platform called GrooveDigital. There are many different functions that come under one umbrella in this platform. Initially, GroovePages was the first software to be released in 2019. It was initially just the website/page builder that was released and then the rest of the software a year later.
Overall, the objective of this software is to help all entrepreneurs and businesses with everything to do with marketing. It is supposed to be that one platform that can be used to control all of your online marketing activities. In this way, you wouldn’t have to pay for and use many different tools from various websites to get all your marketing activities done.
Here are some of the tools that GrooveDigital offers other than GroovePages:
- GrooveSell – A platform to manage your sales
- GrooveMail – An email responder for your campaigns
- GrooveAffiliate – A platform where you can create and manage an affiliate program
- GrooveBlog – Create your blogs and content marketing through this platform
On top of these tools, you can also:
- Create landing pages
- Create sales funnels
- Create a digital product platform
- Run a webinar service
- Do video hosting
- And more…
This platform only came out very recently but it has quickly become one of the more popular and well-known websites. After accumulating over one hundred thousand users within this short time, it is easy to see that their projected numbers will rocket them to the top 3 software available over the next couple of years.
Let’s go through some of the software that comes with the GrooveFunnel package.
If you need to build a quick website for a client, or you need a landing page done for a new marketing campaign you are working on, then using GrooveFunnels is quick and easy. They have a few issues with the platform in the very early stages of 2019 but these were quickly ironed out and it has become a popular platform to use. You can design each page very easily and without much experience in doing it before. But the advantage you have with GroovePages is the other options that you get with it too, such as:
- Buttons for one-click upsells to be added to the page
- Highly customized templates for different industries and requirements
- Be able to add a checkout option through GrooveFunnels itself
- Create a sales funnel to get people to visit the landing page you are creating
When you create these pages, you will also get other add-ons for your website which will help optimize and rank it on Google. These are things like improved page load speed, mobile-first indexing, and a free SSL certificate. All of these are important to rank for SEO and can help you get more traffic faster.
Other than just creating a website or landing page to give information to visitors, you can actively sell digital goods to them as well using this software. In this way, you can actively make money with the website just like an e-com store. Here are some things you can do to help you:
- Create a payment portal
- Have many shopping cart options for flexibility
- Add discounts, upsells, monthly payment options, and more
- Monitor all the sales and transactions that happen
These options are available under GrooveDigital in order to help you set up your business online and start selling products. However, to start doing this successfully, you will need to start marketing well, and usually, that would mean having to use another set of tools to help you with it. However, GrooveDigital is a full marketing platform and that is why they introduced the following:
This software is designed to help you keep in touch with your clients and nurture potential ones. It is quite easy to use and has most of the features that are common across other email marketing tools out there.
If you have built a brand, then taking it to the next step can be tricky. Affiliate marketing is a good way of improving brand exposure and awareness. You can create an affiliate program for your brand and host it via this software.
With every website, you need content such as blogs to keep it relevant, interesting, and ranking on Google. This is a platform that will help you write these small pieces of content so that you can upload them straight on to your website. This is often a section that new businesses ignore.
GrooveDigital has become so popular for a reason and you can see why. They have a lot of features under one roof that you would usually have to spend on multiple tools to achieve.
Now that we have looked at GrooveFunnels, let’s look at what Kajabi has to offer. Right off the bat, we can see that Kajabi is not an all-in-one platform like GrooveFunnels is. This is meant for a very specific purpose and it caters to all its functions towards achieving the best results for ‘online course’ websites and services.
Kajabi has also been around for much longer than GrooveFunnels and so has more experience handling this type of service and has put more years into perfecting their craft. Here are some of the things you can do with Kajabi:
As you would have seen, most builders available out there will use a drag-and-drop system for website building because it is the easiest for people to learn and master. There is no code involved and so you will not need to learn about code or even how to use it. The same is true of Kajabi as well. You can craft your website to be exactly how you want it to be and not have to worry about the technical side of things.
They also have many customizable templates that you can choose from as a base for you to start with. On top of their website creation, they also offer hosting services for your website. You will need good hosting in order to keep your website running fast and smooth to eliminate the possibility of visitors turning away from your site. However, this service will come at an additional cost to you.
In terms of how the website builder itself is, the UI is very easy to use and simple to understand. The internal dashboard allows you to control and monitor all pages without having to switch between many tabs to get work done. They have put some effort into making the site look good, smooth, and clean. For the most part, this matters more than flashy websites.
When you’re doing an online course service, you need to be able to make and take payments seamlessly as almost all the payments will have to be done online and through the site. If the process takes a large amount of time or it appears unsafe, even those who are interested in using your services will turn away because they won’t be able to trust your site.
Kajabi has made this process really simple by allowing you to create a highly secure link to any payment portal that you choose. This process is very easy to set up and will only be a couple of clicks away from the final payment page. Also, unlike most payment processing software out there, Kajabi does not charge a fee per transaction so you will not have that additional cost to take into account as well.
Usually, with something like online courses, over time popular courses will start gaining a following and create a community. To facilitate this, Kajabi has tools inside its software that is made to help you build this following and then keep their loyalty over the upcoming months. Here are a few ways how they do that:
- You can use their contacts to create email campaigns
- Stores all user information
- Segment all of your contacts into smart lists for future campaigns
- Allow you to publish social media-like posts on to the website
There are three plans of payment that Kajabi offers for its users. They go as follows:
- Basic – $149 per month ($119 every month if you make the annual payment)
- Growth – $199 per month ($159 every month if you make the annual payment)
- Pro – $399 per month ($319 every month if you make the annual payment)
Each of these packages come with their own set of functions, with pro having the full package. There are features like Unbranded content and Affiliate Programs that only come with the Pro and Growth packages.
If you want to try out the system first before purchasing, there is also a 14-day free trial for you to use the software and then decide if you want it. Also, if you decided to purchase the software with any of the above packages and for some reason, you decide that you don’t want it anymore, there is a 30-day money-back guarantee on the purchase as well. This makes you doubly safe as your money will be refunded back to you if the product does not match up to the service.
A tip would be to go with the annual pricing if you have the funds because there is a massive discount on the overall price if you take this route. For example:
Monthly (Growth package) – $199 x 12 = $2388
Annual (Growth package) – $159 x 12 = $1908
On a final note, here are a few features that come with every Kajabi package:
- No-fee on transactions
- Chat-based support
- All premium templates
- Simple automation features
- Kajabi university
Similar to Kajabi, GrooveFunnels has three different payment packages that you can choose from. However, they also have a free account for newbies and freshers to try out the platform. You can join their system with no initial payment and no need for credit card details which is something that most software asks for. You only need to create an account on GrooveFunnels and you will get access to their top three tools:
- GroovePages Lite – This is used for website building but with limited options and templates to choose from.
- GrooveSell – Create and sell your own digital products
- GrooveAffiliate – Create an affiliate program
On top of all this, the free account will also provide your website with a free SSL certificate and also domain integration to Amazon servers which is just like getting free hosting services! You’re getting all of this before you even make a payment on the site.
The other three packages go as follows:
- GrooveFunnels Silver – $99 per month
- GrooveFunnels Gold – $199 per month
- GrooveFunnels Platinum – $299 per month
Just like with Kajabi, platinum will have access to the full arsenal of tools whereas silver will be missing a few. Services like GrooveWebinar and GrooveBlog can only be found from Gold upwards. However, those can be very specialized services and if you need the minimum to run a successful online business, then even the silver package should be sufficient for you.
I hope that everything I have relayed to you so far can be easily understood and that you have got a good idea of what each platform does.
Here’s why you would want to use GrooveFunnels:
- You don’t want to stick to just building an online courses website but want to keep your options open before you start building the website.
- GrooveFunnels offers way more flexibility in terms of creating sales funnels, marketing campaigns, and other services that are more geared toward general websites.
- GrooveMember is something that allows you to create a membership site for your close clients – This is offered by GrooveFunnels as well.
- They have a free account that you can try out for as long as you want before you make an actual purchase.
Here’s why you would want to use Kajabi:
- Your focus is on online course selling and you don’t plan on diversifying into something else soon. Your plan is to put more effort into completing one thing correctly and then letting the website do its job.
- It has all the necessary tools for online courses such as quiz-makers, survey holders, and webinar hosting options. These are also available on GrooveFunnels but you will need to purchase their highest platinum package to access them.
The problem with using Kajabi is that their platform is not as open or inviting to newbies like how GrooveFunnels is. They will need to input their credit card details to sign up for a trial account which a lot of people don’t like doing.
Also, you get more options on just the GrooveFunnels basic account such as free hosting and access to premium tools which is not the case with Kajabi. Taking into account the fact that Kajabi’s pricing is higher than GrooveFunnels’s as well, this gives them an edge over a lot of the market.
Based on my experience though and having looked further into both platforms, I have to say that there is very little that is wrong or bad about both of them. They both serve their purposes well.
If you are ever at the crossroads of choosing, it will mostly come down to your own needs. If you need a more versatile platform for a general website/landing page then GrooveFunnels would be the best option. However, for any online course-related needs, Kajabi is the way to go.