What is YouTube Cash Cow: Are Cash Cow Channels Still Profitable?

Cash cow is a commonly used jargon in the business space to refer to, a product that has great potential to make you a good amount of money.

Now YouTube Cash Cow, a term that has recently risen to popularity, is a label given to all those channels and videos that generate steady and constant income. Neither is it a new niche or an innovation.

There’s nothing like being able to earn a stream of incoming without having to put in much effort, that too from YouTube. Keep in mind that YouTube does pay a lot. If you want to earn your share of riches from YouTube, you might want to try your luck at one of these cash cow channels as well.

Let’s break it all down to you as to what YouTube cash cow channels are and how you can dig goldmines with them, with a little luck on your side!

What is Youtube Cash Cow Channel & How Does it Work?

You’ve got the point that cash cow business ventures, including a YouTube channel, make you a recurrent money source. But what is it exactly? What is the meaning of cash cow channels?

Cash Cow channels on YouTube are channels that you can run without having to show your face ever. You don’t have to be involved directly either, nor do you have to use your voice. In other words, the video content does not have to involve your appearance at all. For a lot of people, this can be a revelation.

Not everyone wants to come fully decked up in front of the camera and talk for hours to end. And for a faceless channel to be called a cash cow, it needs to generate a significant amount of revenue through sales, marketing, ad revenue, etc.

The videos that you may come across for cash cow channels mostly use stock images and voice-overs. You could even hire people from other freelancing sites to do all the work, from making the video to editing it, doing voice overs, and uploading it.

You wouldn’t have to get involved at all. Let’s not get ahead of ourselves here though. Becoming a YouTube cash cow channel takes a lot of hard work, dedication, and creativity.

Here is how a YouTube cash cow channel works:

  • Choose a niche

It’s highly important to choose the right niche for yourself. Of course, you would want to choose what gives you the cash, but you would also want to choose the niche that you understand.

Some of the trending niches are e-commerce, MMO, Crypto, Life Hacks, Business tips, celebrity gossip, and food recipes.

Tube Mastery Youtube Channel Page

Or you could even have educational videos that teach people how to make these cash cow videos, like Tube Mastery.

You could even generate greater revenue with animal facts videos. Also, if you have been on YouTube, you’ve seen and surely clicked on those compilation videos as well.

  • Create a capturing thumbnail

A thumbnail is what makes viewers want to watch a video even if your title is not so great. You would want to add a thumbnail that catches the eyes of the audience you are targeting. And even the audience that you aren’t.

  • Write a catchy title

We have clicked on a lot of videos reading the title, but are being caught off guard by clickbait. What made us click was the catchy title. You can do the same by including an interesting title. Keep it short and on point!

Youtube Title Generator

You can take advantage of AI tools to give you a nice catchy title such as: TubeRanker’s Youtube Title Generator

  • Give a good description

Channel Makers Video Description Example

Oftentimes, viewers will read the description to see what you have in the video before wasting their time on something they don’t need.

  • Hook your viewers with the intro

The intro to a video needs to be exciting and should cue your views to watch the rest of the video. A bad intro will lead to your viewers not subscribing or engaging at all.

  • Create content

Create your content based on a plan. Make sure you have a video playlist that is helpful to your viewers. You can also create free resources and give them to your viewers through email marketing.

  • Promote and market

Your YouTube channel cannot be a cash cow regardless of what niche you have chosen or what thumbnail you have given without proper promotion. You can use various forms of paid advertisement for better reach.

Youtube Haiku Subreddit Homepage

For example: You can share your videos on subreddit communnities such as: youtubehaiku, GetMoreViewsYT, YouTube_startups and more!

How Can You Make Money with a Cash Cow Channel on YouTube?

So, you have a channel with a pretty thumbnail, a catchy title, and the right content. But what’s next? How do you make money from these videos?

There are a few ways to make that kind of gold mining money from cash cow channels, but you would first have to make sure you have enough subscribers. Once you do, through promotions and marketing, you could use the following to make money:

  • AdSense

To earn your income from AdSense, your channel needs to meet the eligibility requirements. The YouTube Partner Program has an eligibility requirement that includes having 1000 subscribers and 4000 watch hours in the past year.

Youtube Partner Program Eligibility

Once you are eligible for AdSense, you can then apply for monetization of your channel. For this, you need to go to the YouTube Studio and click on “Monetization” which you can find on the left menu.

Now, all you would need to do is follow the instructions. Your AdSense account will be set up. You then have to link it to your YouTube channel. Also, make sure you are 18 years and above to earn from AdSense.

  • Personal Product

Use your cash cow channel to showcase your products, demonstrating their features and benefits. Use high-quality visuals and clear explanations to highlight the unique value of your products.

These products can be physical, or digital. Collaborating with other YouTube channels that have a similar audience could help you with more views and hence with more cash flow.

Youtube Creator Academy Stephan Graham Course
(Here you can see an example of Stephan Graham’s Course above.)
  • Affiliate Marketing

In Affiliate marketing, you will promote or advertise other people’s goods and services on your channel and earn an income from that. It can be an incredible way of earning from YouTube videos, but first, you would need to be sure of your niche.

If you don’t have a niche already, you would first have to choose a niche or simply identify the area of interest that has good revenue potential. For instance, if you have a fitness related YouTube channel, your affiliates should be related to fitness equipment or workout programs.

Next, you would have to find affiliate programs that are related to your niche. This could include Amazon Affiliates or Commission Junction. Include affiliate products wisely and naturally in your content.

It is important to let your audience know that you are promoting a particular product so that you can maintain transparency with your subscribers.

One keynote to be aware of is that you would want to use a keyword planner for your affiliate videos so that you are visible when searching on Google or Youtube with those keywords.

  • Sponsors

Alpha M Video Sponsor Example

Sponsor advertisements are another great way to make money with cash cow channels. Sponsors can be quite the tool when used right in your cash cow channel videos. Not only do you get to earn from them, you can build a loyal audience as well.

Once you have videos that add value to your viewer’s interest and a substantial subscription list, you would want to reach out to brands in your niche. Next, you would want to work out a negotiation with the brand.

A sponsorship deal should add value to both the audience and the brand and in turn your channel.

What Makes YouTube Cash Cow Channels So Great?

So, YouTube cash cow channels like Bright Side are not the only ones in their league. More and more people are trying to get into making videos that qualify as YouTube cash cow channels.

Buy why? Here are a few benefits you get with running a profitable YouTube cash cow channel:

  • There’s no need to show your face

One of the biggest benefits of having a cash cow channel is that you don’t ever have to come and show your face to your audience unless you want to. For introverts and shy people, this is what was stopping them from making YouTube videos in the first place.

You don’t even have to use your voice in these faceless YouTube videos. Get a voice-over artist to cover your audio section of the videos.

  • Cash cow channels are scalable

Kurzgesagt Channel Video Page

One of the advantages of cash cow channels is how you can scale them as you wish. Post as many videos as you want to and open as many channels as you wish to.

Yes, you can own different cash cow channels and have separate operations for each of them.

  • You don’t have to do much

Nothing earns a good flow of passive income like YouTube cash cow channels. It’s even better when you are not having to spend hours shooting or editing your videos.

You can hire video editors, voice-over artists to make and edit the videos if you wish to have a fully automated structure. The pressure of not showing up physically makes this possible as well.

This means that you can have a full-time or part-time job and have one or more YouTube cash channels to earn you the extra money.

The Downsides of a YouTube Cash Cow Channel

YouTube cash cow channels are not all rainbows and butterflies. Here are a few downsides of a YouTube cash cow channel:

  • It takes time and creativity

Once you build a substantial audience for your YouTube channel, you will have the money flowing and that’s when you can truly label your channel as a cash cow channel. But, and there is a big ‘but’ there, it needs time to build an audience.

You’ll need to make sure that you are creative and have gotten the right niche. You cannot just pick a niche and make videos that target a different audience. You’ll need to plan your videos, make a playlist to publish, and have these videos suggested to the right target.

  • Can’t make a brand without a face

Almost all YouTube channels that have become a brand have a face attached to them. Because these videos don’t have a face to them, it is difficult to create a brand identity with cash cow channels on YouTube.

One reason could be that the audience takes forever to build trust with you which otherwise happens in lesser time when you can show your face and interact with your audience directly. Sales can be low with products in a YouTube cash cow channel.

Can You Succeed with a Cash Cow YouTube Channel This Year?

You might as well ask, are cash cows still profitable?

The profitability of YouTube cash cow channels this year can be great, given you can maintain and grow your audience and you can produce high-quality content.

Additionally, Youtube’s advertisement and algorithm policies may suit your niche. If it does, you can have a profitable YouTube cash cow channel.

Keep in mind that niches such as crypto, life hacks, gaming, and to have been in demand in recent years for faceless YouTube videos.


Can anyone create a cash cow YouTube channel?

Anyone can create a cash cow YouTube channel as long as they are over 18. You would need to produce high quality content that engages your audience and have effective monetizing methods such as AdSense and sponsors to earn your passive income

How much do cash cow YouTube channels make?

There is no fixed amount of money that a YouTube cash cow channel makes, but it has the potential to make millions of dollars per year through faceless videos. You can make more than 10000 USD annually if you have a substantial audience base.

What is the most profitable niche for a cash cow YouTube channel?

Recently gaming and crypto have been two of the most profitable niches for YouTube channels. Beauty, personal finances, and fitness niches are profitable for cash cow channels as well.

Final Thoughts

If you’re repelled from the idea of being in front of the camera and showing your face to thousands of people every day or you simply don’t have the time to shoot your YouTube videos, but still want a side hustle from YouTube, cash cow channels are what you need to create.

These scalable channels are gold mines with the right niche.  You could have someone do the work for you, and earn a decent passive income without having to ever reveal your face to the camera.

You don’t even need equipment like expensive cameras and lights, you could just use stock photos to create your videos.

You can check out TubeMastery to learn a thing or two about cash cow channels.

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