Sales funnels are a useful way to visualize the customer journey from initial interest to the conversion. A sales funnel lets you set up the path taken by your potential customers, and they move towards converting themselves into sales.
Funnels help companies to understand and visualize their sales process and project their overall conversion success.
ClickFunnels and Katra both are great and complete platforms that enable you to use and create sales funnels for your sites, so you can keep your customers’ journey on track. This way, in the end, your conversion numbers will increase.
What are ClickFunnels and Kartra?
Both ClickFunnels and Kartra are massive and excellent software for building funnels. They both provide an all-in-one system; they are made in a way that you don’t need external services or software to get your business running.
They both come with an incredible drag-and-dropinterface. This way, funnel building and landing page creation is less of a task. This means you can create and build by dragging and dropping elements until you like the results.
These platforms also give you a lot of options when it comes to pre-design funnels, and you can customize each.
Both are great at what they do, but which one is better?
The Good and The Bad: ClickFunnels
ClickFunnels is a system for configuring online marketing and sales funnel. You can build sales pages and any other kind of landing page you want to create.
This system comes from Russell Brunson himself. What it does is that it presents you with information and entrance to the marketing data that is used to squeeze unbelievable profits out of every online marketing campaign.
Russel Brunson is recognized to be one of the most prominent online marketers of all time. Together with his co-worker, Todd Dickerson, Russel propelled their sales funnel software in October 2014, and till this day, the company has grown over $100,000,000 and 55,000 customers.
He produces all of this to help his clients take full advantage of his insider information, knowledge and expertise, and it is a lot. It’s a great first step to make millions and millions more all on their own.
ClickFunnels will give you interactive tools for building and creating marketing funnels to help you engage and have a connection with your public. It—in turn—generates sales.
ClickFunnels travels far away from traditional online funnelling, which means you’ll have to work with website hosting and email autoresponders—among other tools—and have them all work at the same time.
However, this platform has some characteristics that some of its users dislike a lot.
One of the most significant drawbacks from ClickFunnels is that ClickFunnels owns everything you do in it. If you ever want to leave, you will have to build your business again.
For some people, ClickFunnels costs a lot of money upfront, but it has proved it’s worth its price by saving you money; you don’t have to buy third-party apps.
It has many tools and features, and that can be a learning curve.
The Good and The Bad: Kartra
Kartra is a collection of necessary business tools that you’ll need to run your online business; they’re all integrated into one platform. This system comes from the mind of Mike Filsaime and Andy Jenkins.
These two are well-known for their WebinarJam; this is one of the premier online webinar tools out today. With this information, you already know this tool is different from others.
With Kartra, you get a Built-in Photo Library to pull stock photos and designs directly into your pages. You get hundreds of icons that you can search to bright up your sales pages.
Kartra also uses a very reasonable Section-Row-Module structure to create responsive pages very quickly. It allows you to save sections to your library so you can reuse them later, and you can organize your pages into folders so you can find your funnels more quickly.
About the drawbacks of Kartra, sometimes the pages can look off on mobile. It means the alignment can be a little off from what you were expecting to see. Kartra has not implemented any fancy or sophisticated dividers between sections like other page builders have.
Kartra makes up for the shortcomings by giving you copies and samples of all their pages.
With Kartra you also get to have training modules and seminars by Frank Kern, who is a direct response advertising legend.
You’ll have this access to this in the built-in training portal for Kartra users.
If you are not sure about Kartra, have in mind that it’s made and backed by an already-successful software company; it has the approval from one of the most respected and influential names in the advertising industry.
The most critical ClickFunnels features is the drag-and-drop page builder that allows you to create pages inside sales funnels without coding. You also get a fantastic feature called Actionetics; you can set up your affiliate program with their tool, BackPack, and it has built-in shopping carts that allow you to track your orders.
ClickFunnels has a great landing page builder, intricate sales pages, member area content and affiliate system. Also, ClickFunnels has a great A/B testing system and a lot of great templates you can use and customize to fit your needs.
ClickFunnels gives you funnels for webinars, sales, membership sites, and subscriber lists. All you have to do is choose the one that matches your ideas and your business requirements. ClickFunnels allows you save time by organizing your sales funnels and speeding up their setup.
You’ll have access to webinar funnels, hangout funnels, order pages, upsell pages, down sell pages and auto webinar funnels.
Kartra on the other side gives you Kartra Checkouts, which allows you to sell products and services online through the secure checkout forms. You also get a drag-and-drop page builder with a lot of professionally designed templates with a lot of flexibility and are mobile-optimized.
When it comes to models, ClickFunnels has more, but Kartra’s look better.
With Kartra you also get Kartra Leads. With this feature, you can build and develop your leads, prospects, and customers database; this enables you to organize them in groups with lists and custom tags.
When it comes to funnels, Kartra Funnels and Campaigns help you engineer a multi-page funnel flow to convert the visitor into leads. This is the point of real competition between these two platforms, Kartra has proven itself to be just as successful and significant when it comes to sales funnels as ClickFunnels.
If you want email marketing incorporated to your marketing strategy, you also have Kartra Mail; meanwhile, ClickFunnels gives you Actionetics. Some may say Actionetics is a better and more complete tool when it comes to autoresponders than Kartra Mail.
Kartra also gives you the tool called Kartra Memberships, so you can deliver your course, content and training material. They offer a professionally designed, drag-and-drop membership portal builder, and it’s very user-friendly.
With Kartra Videos, you can pop offers mid-way through your video, inject lead capture forms and do multi-video playlists.
You can organize and register your one-to-one scheduled sessions with your customers, all from one dashboard called Kartra Calendars.
With Karta Forms, you can create your gorgeous lead capture forms with tagging and automation rules.
And just like ClickFunnels’ BackPack feature, you can get Kartra Affiliates. With this tool, you recruit, manage and track an army of affiliates to promote your products with flexible commissions and payment milestones.
Also, if you like to code, you can program your custom add-ons. You have integrations and API tools to be on the top of your game.
Both marketing tools built sales funnels for businesses to promote their products and services more efficiently in the market.
The main difference between the two is that ClickFunnels is designed to help your business create sales funnels with just a few clicks. On the other hand, Kartra relies on an entirely different goal-based approach.
Developers actively support both Kartra and ClickFunnels, and they receive periodic updates to improve functions.
They are very different tools, but both are excellent platforms that make life much easier for online marketers.
Kartra offers dynamic controls that allow you to take visitors to different pages based on their previous actions.
On another note, ClickFunnels has been around since 2014 while Kartra is a new marketing tool and has not built a big community just yet.
ClickFunnels gives you two plans to choose from. Pick one that meets your needs better – which you can decide given how many emails you need to send or visitors that you anticipate.
The first one is the ClickFunnel basic program ($97 per month). This one allows you to create 20 sales funnels and 100 landing pages. You can drive 20,000 visitors through your funnel. The ClickFunnel Etison Suite ($297 per month) is a complete version. It includes everything you need to boost your business and launch your ideas.
Kartra has three plans with different prices depending on the features they include; the Started project at $99, the silver plan with a cost of $149 and Gold plan at $299.
Ease Of Use
Both platforms are straightforward to use, with features that allow the user to start quickly even if they don’t know anything about coding.
With ClickFunnels, you can start building in just a few minutes with the drag and drop tools, and the same goes for Kartra in only about ten minutes you will be ready and running. This point is a win for both platforms.
Both platforms have excellent customer support, Kartra doesn’t receive many complaints about this subject at all. You can get help whenever you need it, through live chat or calling; this way, your business won’t stop running over minimal inconveniences.
ClickFunnels is also outstanding in customer support, except it doesn’t have a 24/7 support team. Sometimes you have to wait a lot to get an answer; this is something that many people consider a drawback.
These are great platforms that can get you where you want to be without complications. Kartra is new. (Kartra used to new before now it’s not..) However, it has made a name for itself and proven its success. ClickFunnels has been around for quite a while and is one of the most successful and influential business out there.
That being said I highly recommend Kartra because it’s just cheaper and better.