Best Webinar Platforms For Small Business (2021)

Find out the best Webinar platforms for small businesses Below!

Best Webinar Platforms For Small Business

Webinars have become an industry standard when it comes to promoting your business. That’s both because of how useful they are—especially during the current health situation—and how easy it is to create and host one these days.

 

A good webinar platform can make your life a lot easier—and profitable—by letting you create webinars in mere minutes. The problem comes when considering how many options there are and—ironically—how many of them are great.

 

Sure, it’s not difficult to separate the good from the bad. The internet has its own share of glitchy and overall low-quality platforms; just a bit of research is enough. However, nothing can prepare you for how hard it is to pick a single one when so many of its competitors are just as good.

That’s why I’ve created this list: to help you make an easier choice. I’ll give you all the information you need to know, and deciding which option is the best for your business will become much easier. We’ll go through each platform by reviewing their features, a few setbacks, and how much they cost.

With that in mind, let’s begin.

WebinarJam

WebinarJam comes first because it’s my best pick for you. If you want a very affordable platform with a jack-of-all-trades approach, then this one is your best bet. It was created back in 2013 by the same people behind Kartra and EverWebinar (also in this list).

Starting this year, WebinarJam went through a complete software overhaul, and it’s currently one of the most intuitive, but most powerful, tools available. Besides standard streaming, you can also automate several processes, display pop-ups and offers, and broadcast to YouTube.

What you get

You can access WebinarJam through your browser, and that’s both for creating and attending events. Hosts have their own dashboard, including templates for creating landing pages in minutes.

WebinarJam also records your live webinars automatically, and they’re fully compatible with EverWebinar.

As mentioned, you can also broadcast your webinars on your YouTube channel. Keep in mind this isn’t the same for custom websites, but you can use YouTube as a workaround. If you broadcast to YouTube, you can embed your link on your site, so people can watch the event from any website; just remember that this doesn’t include all features from WebinarJam.

Speaking of features, you have full control over all registration pages; they’re fully customizable and can be embedded into any WordPress website. Once in the webinar, you can run polls and live offers to score some sales during the event. You’re free to share poll results during your webinar.

Naturally, you also have the live chat feature to interact with—and gather feedback from—your customers outside of polls.

However, I have to give it to the spotlight feature when it comes to interactivity. You can bring your attendees into the stage with you. This lets you feature special guests during the webinar.

Besides what I’ve already mentioned, your rooms have space for up to 5,000 attendees. The basic plan supports 500 already, which beats most of its competitors’ basic and standard option—some premium ones as well. You can have up to 6 co-hosts with you.

The interface is very intuitive and beginner-friendly, and it comes with advanced reports and analytics tool for you to measure the performance of all your live events. 

What to keep in mind

The premium plan can be quite expensive, but it shouldn’t be necessary unless you need a massive amount of attendees—by which point you should be able to afford it anyways.

Besides not letting you broadcast directly to your own websites, you also need to pay and integrate EverWebinar if you want to run evergreen webinars. Polls are also quite limited in how much data you can gather.

What you’ll pay

Before paying anything, you can test the platform for 14 days, and then there’s the 30 days money back guarantee. For pricing, you have 3 yearly options: Basic, Professional, and Enterprise.

  1. The basic plan costs $499 every year. You can host all the webinars you want with room for 500 attendees and 2 presenters. The maximum duration is 2 hours.
  2. The Professional plan costs $699 every year. It increases your webinars’ size to 2,000 attendees, 4 presenters, and 3 hours. Other features include a panic button, which moves everyone to a new room in case something goes wrong.
  3. Finally, the Enterprise costs $999 every year, and it comes with all previous features. You can have 5,000 attendees and 6 presenters in webinars for up to 4 hours. You also get a separate control room, in which your team can manage the webinar without taking your attention away from the actual event.

Demio

Demo is a full webinar solution for hosting both live and automated webinars. It was created back in 2014 by 2 expert marketers who wanted a webinar platform with more features than the current market offered; it has grown to become just that since then.

It’s worth noting that the entire Demio team works from their homes, and they communicate digitally. If you’re wondering why that matters, it’s because it shows they know exactly what they need. In other words, they’re constantly do what you’d do with a similar platform.

It’s one of the most popular platforms right now, and it has grown to support several integrations, including ActiveCampaign and MailChimp.

What you get

Just like WebinarJam, Demio doesn’t require any downloads, neither for hosts nor attendees; it works entirely from your web browser.

The first feature is its extensive customization options for both your registration and thank you sections. It lets you collect all the information you need with your attendees, especially with support for custom fields; you can add add questions not included in the provided templates.

Once your pages are ready, you can embed them on your own website. It keeps your traffic inside your site without having to redirect them to a separate page. You can keep all your registrants updates via email communications. Demio even lets you automate these notifications.

When the webinar starts, you have an array of tools to help you keep your audience engaged through different forms of interactions.

You can display pools with questions for your attendees, and the results can be shown during your webinar. The same goes for CTAs and special offers; you can direct your audience towards sales pages, opt-ins, and more.

There’s also an advanced chat feature that lets you create public and private chats; this includes mentioning other participants like with social media comments sections. Demio includes a spotlight feature—similar to WebinarJam—which works in the same way: featuring participants by enabling their webcams and microphones.

Demio does have an edge over our previous platform: it automatically records all your webinars and sends the replay page to your audience. 

Other features include tracking tools, the integrations I mentioned, great audio and video quality, social media sharing, etc.

What to keep in mind

Recorded webinars don’t have any engagement features like the live events. This is mostly standard, but it’s still worth noting since there are a few platforms that offer this feature.

Additionally, you can’t embed Demio webinars in your own websites—just like WebinarJam. This is made somewhat worse because of how it’s already quite limited in terms of branding if you’re using the basic subscription.

What you’ll pay

Demio also has a free trial for 14 days to help you decide whether or not it’s the right platform for you. Just like most of its competitors, it also has 3 different monthly pricing options: Starter, Growth and Business.

  1. The Starter subscription costs $34 every month. You can only host live webinars for up to 50 attendees with a single presenter.
  2. The Growth subscription costs $69 every month. It adds branding features for both your room and emails as well as automated webinars. You can now have 150 attendees per event.
  3. Finally, the Business subscription costs $163 every month. It’s basically a Growth upgrade, adding room for 500 attendees and 4 hosts. The most noticeable addition here is the dedicated representative to help you with your entire webinar strategy.

Livestorm

Livestorm is basically one of the standards for long-distance video communication. It excels at webinars for product demonstrations, and training. It’s great for both small and large business.

What I like about Livestorm is that you can host basically any webinar type. Live, automated, evergreen, and on-demand are some of the types making up the list. However, it definitely excels with email marketing, and you can automate entirely customizable email strategies.

What you get

Also browser based, you can create registration pages with your own branding and host webinars right from your browser. Your registration forms can be embedded into any website you own, too.

Livestorm has some of the larger rooms in this list for webinars, capping out at 1,000 attendees and 6 co-hosts. You also get team management features and accounts, and you can assign different roles to your members.

It also comes with its own engagement tools, including your standard live chat and polls while adding Q&As to your events. You can integrate Livestorm with different marketing apps, and all your reports can be exported as CSV or Excel files.

As mentioned, you also get advanced email marketing functions. You can customize your messages with your own branding as well as automate your communications for more efficiency.

What to keep in mind

The only inherent problem with Livestorm is its price. It can be quite expensive depending on how big you need your rooms, and it’s made even worse with the limited customization options. The latter often results in lower conversion rates on your landing pages than other solutions.

What you’ll pay

Despite its high costs, Livestorm does offer a free subscription for smaller webinars. There are 3 other plans besides this one, but you don’t get just webinar plans.

  1. The free plan offers 10 registrants for every webinar with 4 participants per room. Your webinars can last for 20 minutes.
  2. Then there’s Meet Premium, which is for private meetings. It costs $31 every month, and you can have 8 participants and a single host for all the events you want.
  3. The other webinar plan is Webinar Premium, and it costs $99 every month. You can have a single host and all the webinars you want for 4 hours with 100 attendees.
  4. It also has its Enterprise subscription. It’s entirely customizable from space to price, and you need to contact support to request it.

As mentioned, you can also increase your room space. You can pay either $99 or $209 extra for 250 and 1,000 attendees respectively. Interestingly, the Meet Premium is currently free during the COVID-19 crisis.

GetResponse

GetResponse is actually an email marketing platform, but it has integrated several features to transform into an all-in-one solution. It’s currently among the top funnel builders and autoresponders alike.

You can host webinars focused around selling, and you have all the standard webinar features available.

What you get

Creating webinars is quite simple thanks to a scheduling system. You can customize the URL and registration page as well as choose from different subscription options.

Webinar features included moderated discussions, polls, tests, private chats, screen sharing, and more. There’s also a whiteboard you can use to draw and write during the webinar.

You can also advertise products during the webinar by adding CTAs.

GetResponse supports YouTube and Facebook streaming, with a dedicated plugin for the former. This means you can leverage your existing audience to save time.

Of course, GetResponse’s main advantage is its CRM features. It comes with plenty of email marketing features and detailed reports.

What to keep in mind

Webinars are an add-on for the basic email plan, and you can’t really host large events with thousands of attendees. Also, you can attend and host webinars from your computer’s web browser, but mobile users need to download an app.

What you’ll pay

You can try the platform for a whole month before buying any plan. Then, you have 3 different plans.

  1. The Plus account costs $59 monthly. It lets you host webinars with 3 co-hosts and 100 attendees, plus 5 webinar and sales funnels.
  2. The Professional account costs $99 monthly. It lets you host paid and on-demand webinars, too. Room size now supports 300 attendees.
  3. The Enterprise account can be requested from the support team, and both features and pricing has to be discussed.

Keep in mind that these are added to your basic GetResponse subscription, with standard plans costing between $15 and $99 monthly.

ClickMeeting

ClickMeeting is focused around individual entrepreneurs and smaller ventures. It’s actually owned by GetResponse, and it was released back in 2011. ClickMeeting is the dedicated webinar platform, with specialized features and a much better interface.

While it obviously sacrifices many of GetResponse’s features, you can create several webinar types. These include live and automated webinars, and they all come with enough tools to help you keep your audience engaged.

What you get

The main selling point for ClickMeeting is also the first thing you’ll notice when you log into your account; the user interface looks amazing, and you’ll know all of its in’s and out’s after a few minutes using it.

You can start creating your webinar from this interface, and you just need to click the “schedule event” option. The layout for your webinar room is quite standard, but it’s fully customizable in its appearance. You have a dedicated layout tool, and you can rearrange most of the elements, including chat box, the list, and more.

You can manage all your attendees as well; you’re free to unmute anyone you want to feature them during your webinar—similar to a spotlight feature. You can even have them appear on camera, essentially acting as a contributor.

What’s interesting about ClickMeeting is that it comes with 3 webinar “modes”. These are basically different approaches to your webinar:

  1. You can restrict the webinar to presenters only. The audience won’t even be able to hear them.
  2. You can remove this restriction with the “Listen” mode. The audience can listen to them, but they can ask questions or interact.
  3. The last mode is “Discussion”, and it’s a lot better for meetings. You can have up to 25 attendees, but they all share camera and speaking rights.

Of course, you also have a whiteboard to draw and write anything you need during your presentation. You’re free to broadcast to both YouTube and Facebook; ClickMeeting also supports YouTube video replays during your webinar.

Finally, a small but nice feature is the ability to call people into your webinar.

What to keep in mind

Keep in mind that ClickMeeting doesn’t have a direct customer support channel: live chat or phone, for instance. You can only contact them via email; this can be problematic since booting people out of webinars seems to be an occasional problem.

ClickMeeting won’t let you host webinar series, either. Prices can get really expensive depending on the attendee number, too.

What you’ll pay

As standard, you get 30 days to try the platform for free. Once that’s done, you have 3 choices; you can save around 20% by paying for the entire year.

  1. The Live account starts at $30 every month. You can host all the webinars you want with a single presenter; you can also share the account with 3 more people.
  2. The Automated plan starts at $45 every month. You can have all the automated and on-demand webinars you want, and it streams automatically to YouTube and Facebook. Interestingly, this plan really automates everything, including email notifications.
  3. Finally, the Enterprise is entirely customizable. You’ll need to contact support to negotiate the features and pricing.

Keep in mind that these are the starting prices for up to 25 attendees. At 800 attendees—the maximum amount—you’d pay $309 for the Live plan and $359 for the Automated plan.

WebinarNinja

WebinarNinja focuses on being a simple but fast platform. It’s more of a “straight to the point” approach to webinar hosting, and you don’t need to download or install anything else to use it.

It also supports several webinar types, even more exclusive ones like hybrids and series.

What you get

WebinarNinja lets you create webinars in a couple of minutes, and it comes with plenty of templates for both your registration and “thank you” pages.

Once inside your webinar, you have a very varied array of tools. First, you can support your standard automated and live events, but you can also run webinar series and hybrid webinars. The latter is basically a live webinar that supports replaying pre-recorded sessions during its runtime.

During the webinar, you can share screens and use slides. Engagement tools include polls and live chat as well as Q&A features. You can display special offers during the webinar, and these can be created right from WebinarNinja.

Just keep in mind this isn’t the same for polls; you can’t choose when they’ll appear. Your polls come up below the main video space, so users can scroll down anytime they want.

You also get to automate your email notifications for your registrants. Other features include personal template libraries, URL branding, and integrations to marketing services like MailChimp and ActiveCampaign.

What to keep in mind

Video quality definitely isn’t the best, and it pales in comparison with most of the entries in this list. The same goes for the designs of your offers, which have a strange structure that’s commonly off-putting.

When hosting replays, you don’t have access to engagement tools, so don’t expect to offer polls and Q&As. It’s also a rather expensive option.

What you’ll pay

Besides the 14-day free trial, you have 4 different pricing options, with a 20% discount when paying the whole year.

  1. The Starter account costs $49 monthly. You can have 100 attendees for your live webinars, but automated webinars have unlimited room.
  2. The Pro account costs $95 monthly. Live webinars have room for 300 attendees, and you can host series and summits as well as track your Facebook ads.
  3. The Plus account costs $159 monthly. You can have 500 attendees per room, and besides previous features, you unlock hybrid webinars.
  4. The Power account costs $249 monthly. It’s basically an upgraded Plus plan with room for 1,000 attendees per webinar.

EasyWebinar

EasyWebinar is basically what its name implies: a platform focused on providing an easy solution for smaller businesses and entrepreneurs.

However, it’s still a very capable option, with features like marketing automation and direct interaction with attendees and potential customers. It’s a perfect platform for individual entrepreneurs, but marketers and anyone looking to grow their leads can use them.

What you get

EasyWebinar has plenty of features for you to host your standard automated and live webinars, as well as on-demand. It works entirely from your main dashboard, and it all feels natural and swift.

The same goes for the features inside the webinar. You can feature any of your attendees to act as a guest presenter, and they’ll get notified so that they can activate their cam and microphone; this way, no one gets caught off guard.

Then, we have sales features. You can create special offers during the webinar to redirect them to a sales page. You can also include files like PDFs to download during the event. All button anchors are customizable as well.

You get your standard chat box for interaction, but it lacks a Q&A section. The same goes for surveys and polls, which you won’t find here. You can also customize your registration and “thank you” pages.

Finally, you can integrate EasyWebinar with YouTube and Facebook, even at the same time.

What to keep in mind

Ironically, EasyWebinar’s editor is quite clunky and hard to understand. It’s not visual, and customization in general is quite limited.

Other than the lack of polls and surveys, uploading videos with EasyWebinar is slower than other options in this list.

What you’ll pay

You also have your standard 3 subscription tiers. What’s interesting isn’t the 25% discount on annual plans, but you actually get your first 3 months for free when you go for this option.

  1. The Standard account costs $78 monthly, and you can have 100 attendees per room. You also get YouTube integration, automated webinars, and on-board calling.
  2. The Pro account costs $129 monthly, and it comes with all previous features. Webinars now support 500 attendees, custom fields for your registrations, and support via phone.
  3. The Enterprise account costs $499 monthly. It’s an upgraded Pro account with room for 2,000 attendees and dedicated representative.

EverWebinar

EverWebinar is basically WebinarJam but for evergreen webinars. All of its features focus on this goal.

Besides hosting evergreen webinars from scratch, you can import any webinar recording from WebinarJam and use that instead.

What you get

EverWebinar comes with a large library with different landing page templates. These are entirely customizable from color palette to copywriting.

You also get to schedule your events for specific days and different time zones depending on what works for you. EverWebinar also comes with the standard engagement features: polls, live chat, surveys, and more. You can display offers during the event to turn your attendees into customers.

EverWebinar supports hybrid webinars as well, and this version focuses on providing a live experience for your automated webinars. As mentioned, you can create these by importing past webinars from WebinarJam along with any other video.

It lets you send notifications via email and SMS, with scheduling available for these as well. If you need more, EverWebinar integrates with Kartra, ActiveCampaign, and MailChimp along other platforms.

You can also create single click registration links. This basically places a link in your email that, once clicked, it registers your lead automatically. It’s one of the many ways EverWebinar streamlines webinar creation and hosting, and it all works through an intuitive interface.

What to keep in mind

Just like WebinarJam doesn’t support automated webinars, EverWebinar doesn’t support live webinars. You need to use both platforms together for a complete approach, and that’s why EverWebinar is also a yearly subscription.

Dedicated email reminders aren’t available, either.

What you’ll pay

You have a money back guarantee for your first month and a trial like WebinarJam. There are also 3 pricing options, but they’re actually 3 ways to pay for the same plan.

  1. You can pay in 3 yearly installments for $199.
  2. You can pay a single yearly fee for $499.
  3. You can pay every 2 years for $799.

Other than the price itself, all plans have the same features.

GotoWebinar

GotoWebinar is one of the main pioneers for webinars. It dates way back to 2006, so it has built a great reputation as a reliable platform. It’s the webinar version of GotoMeeting, its sister platform.

GotoWebinar does show its age now and then through the amount of features available. It’s a more basic platform than most of the other options in this list.

It’s a lot better used for hosting larger meeting with your business team.

What you get

GotoWebinar comes with premade templates and scheduling features to make webinar building very easy. You can also host webinar series, which isn’t available in some of the platforms in this list.

Registrations are also customizable, and you can include surveys in your registration pages. Unfortunately, GotoWebinar’s age starts to become apparent in this interface since it feels quite dated.

You also have GotoStage, which is focused on boosting your attendees list. It implements webinar replays and channel customization. It’s an interesting feature that I’ve only found on GotoWebinar.

You also have plenty of engagement tools; it even comes with its own dashboard. The dashboard lets you assess your engagement rate, including time elapsed and anyone “raising their hand”. You can also add surveys and polls during your webinar.

GotoWebinar also supports hybrid webinars by letting you replay previous events during your live events.

Finally, it integrates with some of the most famous CRM solutions in the market, including Leadpages and InfusionSoft. Another advantage is its Zapier support, which bridges GotoWebinar with countless platforms not supported directly.

Other smaller features include URL customization, mobile apps, room for up to 5,000 people, and—most prominently—webinar certification.

What to keep in mind

The main issue with GotoWebinar is how dated it feels. While it doesn’t lack as many features as you’d expect, the user interface can be difficult to understand at times. Thankfully, it offers some features you won’t find elsewhere, like certification.

However, then we have the price. Some people might not find it justifiable by the features offered.

What you’ll pay

You can test the platform for 7 days before diving into one of the 5 plans available. You can pay for the entire year at once if you want to save 20%.

  • The Starter account costs $109 monthly. It supports 100 attendees and comes with several features, including analytics and payment integration.
  • The Pro account costs $249 monthly. Besides the previous plan’s features, you now have room for 500 attendees and 3 channel pages; you can customize your URLs, offer transcripts, and even grant certificates.
  • The Plus account costs $499 monthly, and it adds even more features to the previous platforms. The main additions include room for 1,000 people as well as 5 channel pages.
  • There’s also an Enterprise plan available, but it doesn’t have a fixed price. You need to contact customer support to negotiate features and pricing.

BigMarker

BigMarker is another well-established platform when it comes to webinars and online conferences. It was released back in 2010, and it has quickly become one of the most famous solutions on the internet.

It offers several tools for selling products to your attendees. You have polls and offers all the way to marketing automation and integrations to help you sell effortlessly.

What you get

BigMarker comes with a simple and intuitive user interface, both for creators and attendees. Administrators also get a pre-webinar dashboard, but this one is a bit more complex.

Like usual, BigMarker comes with several templates to build your landing pages. You can customize these from the registration form all the way to the ticket sales and checkout. Once ready, you’re free to embed your forms into any website you own to leverage your main traffic source.

When it comes to emails, BigMarker also sends invitations and reminders automatically. You can also ask for confirmations, and it all works towards ensuring no one forgets about your event.

If you don’t want to speak live, you can also record your webinar and replay it during the event. During the webinar, you can display offers during specific moments as pop-ups, and they cover the entire page. Alternatively, you can show the offer in a corner if you don’t want to cover all the screen.

Finally, BigMarker also integrates with other platforms. You can broadcast on YouTube and Facebook. Other integrations include tools for CRM, email marketing, page building, analytics, and more. You can host paid webinars, too.

What to keep in mind

It can be a fairly expensive option, especially compared with others in this list.

However, the main issue I’ve found with this platform is how it displays your product offers. It’s too intrusive, and people can only continue watching your webinar by closing it. Even displaying it in a corner still takes up quite a bit of your screen.

What you’ll pay

Besides the free trial week, you have 4 different options for your subscription.

  1. The Starter account costs $79 monthly. You can host all the webinars you want with it for up to 100 attendees and a single host.
  2. The Elite account costs $159 monthly. You can host webinars for up to 500 attendees and 2 hosts. It unlocks webinar series as well as evergreen webinars.
  3. The Summit account costs $299 monthly. It doubles the previous plan’s capacity for both attendees and hosts.
  4. The last account is called White Label, and it’s basically a custom plan for businesses with specific needs.

Adobe Connect

Now, Adobe connect is a special entry in this list. It’s far from being easy to afford, and it’s mostly used by larger companies. It focuses on meetings and conferences, but it can be used for webinars.

Now, this is a premium option, and it might be too much for most of the people reading here. However, when it comes to the features suite, you can’t get any better than Adobe Connect.

What you get

Adobe Connect offers its own mobile app, and you can host your entire webinars through it. You don’t need to tie yourself to a specific location when hosting or attending your webinar.

Once someone joins your waiting list, you can display a timer on your page. This lets you keep everyone aware of when your webinar is starting. There’s also a clock on your event room to help you keep your webinar within your time limits.

An amazing feature with Adobe Connect is how you can enable a game for your attendees to entertain themselves while waiting. It’s even useful to settle arguments between your audience.

Other interaction tools include polls, surveys, and raising hands to call for your attention. However, the most interesting one is the randomizer; this lets you run giveaways for your attendees.

Other features include top-quality audio and video, authentication, could storage and more. It also focuses strongly on privacy and encryption, so if you care a lot about online security or want to host confidential meetings, the price might be more than justified.

What to keep in mind

As I said, this is a premium platform. In fact, the only issue I have with it is its price. If it were cheaper, it would be the perfect webinar solution.

Unfortunately, you need to seriously consider your budget before going for Adobe Connect. Its rates also depend on how many attendees you have, so running webinars with it can blow away your budget.

What you’ll pay

Besides the standard trial, you have 3 pricing options with different features.

  1. The Connect Meeting account costs $50 monthly. As the name implies, it’s better for meetings since it holds up to 25 participants.
  2. The Connect Webinar account’s monthly cost depends on how many people you want in your room. It can be as little as $130 for 100 people or as much as $580 for 1,000 people.
  3. Finally, there’s the Connect Learning option, and it costs $370 monthly. However, this plan is focused around online education; its features focus around hosting actual classes for up to 200 students.

Google Hangouts

Google Hangouts is easily the most basic platform in this list, but it’s worth its inclusion thanks to it being 100% free. It’s actually one of the remains of Google+, and it started as a communication channel for business teams.

Google regularly updates the platform with more features and improvements, and it’s easily one of the best communication platforms. It’s part of the GSuite package with Google Chat and Meet.

You can also access the platform just by having a Gmail account.

What you get

Now, Hangouts isn’t a webinar platform, but it’s a meeting app that can be used for hosting webinars. You can have up to 100,000 viewers during your streams, but these are just viewers, not active participants.

Therefore, you don’t have many engagement features. You can integrate it with other Google products to add more functionality, and you can share your screen anytime during your webinars.

You can also manage your participants and send messages to them.

Overall, the platform is a solid start. It works with any device, and it’s really intuitive. You don’t have any time constraints, either.

What to keep in mind

The main problems with Google Hangouts stem from the simple fact that it isn’t a webinars platform. It lacks a lot of engagement features, and that means that—despite having zero time limits—your audience will probably feel bored the longer your webinar lasts.

Your webinar’s quality also suffers greatly from poor internet. You, and any attendee, can experience slow video and poor quality depending on your bandwidth.

What you’ll pay

As mentioned, Google Hangouts is completely free. Google has stated its plans to include a paid option for larger companies, but it seems like it won’t occur anytime soon.

Zoom Webinar

Zoom is definitely one of the most widespread platforms in this list, especially in recent times. With the global pandemic, lots of people have come to Zoom to host their meetings, and they recorded several billion dollars a few months ago.

Similar to other entries in this list, Zoom started out as a meetings platform. With how popular webinars have become, it started offering a specialized add-on with webinar features.

The main advantage for Zoom is that it can be used for free as long as you keep your calls under 40 minutes and 100 participants. That’s why it’s so famous among educators and team managers.

What you get

Zoom Webinar is the name for the add-on for the main Zoom platform. You can use it just like Zoom, by downloading the app on your phone or desktop computer.

You have access to a scheduling system right from the free plan, and it also supports streaming to YouTube and Facebook as well as your own website. The latter even supports different platforms, including the most common: WordPress.

Besides live webinars, you can also host automated and on-demand events. If you integrate it with a payment processor, you can also host paid webinars.

You have complete control over your participants. You can bring attendees into the stage just like the spotlight feature from other platforms. There are also engagement features like polls, live chat settings, Q&As and the common hand raising feature. The polls are available for your registration pages.

Your admin dashboard also lets you manage every panelist and coordinate with your team both before and during your event.

Finally, Zoom doesn’t have any marketing tools, but you can integrate it with platforms like Marketo and Salesforce to cover for this shortcoming.

What to keep in mind

The most obvious issue with Zoom Webinar is that it can be quite expensive despite letting you create free accounts. You have to pay for the add-on along with a basic Zoom subscription, and you’ll have to pay more if you want more hosts.

Another important consideration is that even your attendees will need to install the Zoom app if they want to join your webinars from their phone.

Other limitations include polls not being available during your webinar, less automation features, and no support for special offers during your webinar.

What you’ll pay

As we mentioned, you can get a free account. This one lets you host 40-minute webinars for up to 100 attendees. Individual meetings are unlimited.

However, if you want larger webinars, you’ll need to get the Zoom Webinar add-on and at least the basic paid plan for Zoom. The cheapest you can pay is the most basic Zoom plan for $14.99 and a single host account for the add-on, which is $40.

Therefore, the minimum price is $54.99, and if you want 2 or more hosts, the price will increase accordingly.

Closing thoughts

When choosing a platform, you need to consider your budget, ease of use, and how comfortable it is for your attendees to join. That’s why having to install an app counts as a disadvantage; it’s simply annoying to download an app only to join 1 webinar.

Video and audio quality are also paramount, as well as engagement features—as basic as they might be.

Therefore, if you don’t know which platform is the best one, definitely test out as many free trials as you can. Then, consider your budget and evaluate their pros and cons.

Snag Success Author Adam

About Me

Hi, I am Adam. The founder of this blog Snag Success & many other niche sites.

I’m a full-time internet marketer. I have done Dropshipping, Youtube, Affiliate Marketing, and a ton of other online businesses!

I share a lot of the tips and tricks I learnt along the way. I discuss various tools, courses, deals and discounts on here as well.

A lot of the times you will end up saving a ton of money on great products from my blog!

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I’ve put a ton of research & effort writing this blog post to provide you with the best information I can.

It’ll be super helpful if you could consider sharing it on social media networks. 

Appreciate It! ♥️

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